Disambiguations:
Guido Berens [3]Guido A. J. M. Berens [1]
  1. Mignon D. Van Halderen, Mamta Bhatt, Guido A. J. M. Berens, Tom J. Brown & Cees B. M. Van Riel (forthcoming). Managing Impressions in the Face of Rising Stakeholder Pressures: Examining Oil Companies' Shifting Stances in the Climate Change Debate. Journal of Business Ethics.
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  2. David Eberle, Guido Berens & Ting Li (2013). The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation. Journal of Business Ethics 118 (4):731-746.
    Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to (...)
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  3. Guido Berens, Cees B. M. van Riel & Johan van Rekom (2007). The CSR-Quality Trade-Off: When Can Corporate Social Responsibility and Corporate Ability Compensate Each Other? [REVIEW] Journal of Business Ethics 74 (3):233 - 252.
    This paper investigates under what conditions a good corporate social responsibility (CSR) can compensate for a relatively poor corporate ability (CA) (quality), and vice versa. The authors conducted an experiment among business administration students, in which information about a financial services company’s CA and CSR was provided. Participants indicated their preferences for the company’s products, stocks, and jobs. The results show that for stock and job preferences, a poor CA can be compensated by a good CSR. For product preferences, a (...)
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