The theory of social representations must be understood in terms of its proper epistemology so that it can accomplish its full potential in social sciences. This is often difficult to achieve because researchers comprehend it in terms of concepts that are part of static and individualistic Newtonian epistemology rather than in terms of dynamic and relational Einsteinian epistemology. This article considers three signposts that Moscovici identifies and analyses in the theory of relativity, namely the relation between epistemology and science, theory (...) and method, and the argument against the explanation of effects by their causes. The following question is posed: are these signposts also characteristic of the theory of social representations? This question is examined focusing on interactional epistemology, theory and method and the diversity of natural thinking and communication. Moscovici's Psychoanalysis shows that natural thinking appears in a plurality of modes according to the situation in which it takes place and according to social groups towards which it is directed. Natural thinking is controversial and communication-centred. Different professionals, groups and lay people use different kinds of speaking and different communicative genres when they try to resolve “the same” problem. The article suggests that bringing together dialogicality, dialogical linguistics and the theory of social representations may open up new possibilities for theoretical developments in social psychology. (shrink)

Human thinking is heterogeneous, and among its different forms, thinking in dyadic oppositions is associated with the concept of themata. Gerald Holton characterises themata as elements that lie beneath the structure and development of physical theories as well as of non-scientific thinking. Themata have different uses, such as a thematic concept, or a thematic component of the concept; a methodological (or epistemological) thema; and a propositional thema. Serge Moscovici has placed the concept of themata in the heart of his theory (...) of social representations which is based on ‘natural thinking’ and on forms of daily knowing, including common sense. In this article I shall explore some features of thematic concepts and of methodological themata in scientific theories and in common sense. More specifically, I shall refer to the significance of the methodological (or epistemological) thema the Self and Other(s) in common-sense thinking and in social practices. (shrink)

This paper aims to show that propaganda and persuasion are underlined by two forms of communication, one aiming at a monologue, and the other aiming at a dialogue, which in practice do often coexist, with one or the other prevailing at a particular time. In order to understand propaganda or persuasion, we need to study them as part of the systems (e.g. institutions, organizations, communication) to which they belong, rather than treat them as decontextualized phenomena. Both propaganda and persuasion involve (...) conscious and unconscious communicative processes. Nevertheless, the majority of social psychology experiments still assume that the experimenter should deal with phenomena only at a conscious level. In dialogical communication, however, latent and unconscious thought, inner dialogue, and ‘the depth of consciousness’, are presupposed to be unavoidable aspects of communication, whether it is concerned with influence processes, persuasion or social representations. They all are established through cultural-historical processes and determine symbolic meanings of social communication of the present and future. (shrink)

This editor’s introduction to the issue recalls the main methodological approaches to persuasion, rhetoric and propaganda in social psychology. It summarizes the classical theories issued from Hovland’s Yale Communication Program in experimental social psychology, like dissonance, attitude changes, inoculation approach, elaboration likelihood model. Yet there are, today, competing perspectives on persuasion, which turn attention to the meaning of persuasion in modern complex societies, in technology and the media. These perspectives place emphasis not on changes of attitudes, but on communication, social (...) influence and group processes. It is shown that the collection of articles in this issue brings out these diverse approaches in social psychology. Broadly, it encompasses social psychological studies based on the research of attitudes and attitude changes on the one hand, and those based on the studies of influence and communication on the other. (shrink)

It is argued that the analysis of language should play a central role in the study of social psychological phenomenon. For example, there is evidence that habitual inauthenticity in the use of language which was practised in the Eastern and Central European totalitarian systems was partly related to the breakdown of moral principles and to the loss of identity. Using two sentences, ‘Proletarians of the whole world – unite’ and ‘The Bororo are arara’, it is shown that they can carry (...) content which goes beyond their semantic meanings. In the given examples, the former sentence is analysed in terms of an ideology and the latter in terms of a social representation. It is pointed out that subjectivation, which is a pervasive feature of modern individualism, just as totalitarianism, represents a threat to autheniticity in language. (shrink)

Au cours de son histoire, la psychologie sociale en tant que discipline s'est peu intéressée au langage et à la communication. Comme en psychologie, le point de départ de toute investigation a été tout d'abordl'individu ou le soi plutôt que l'interdépendance entre individu et autrui, ou entre ego et alter. Cet article présente la perspective selon laquelle le dialogisme peut constituer un cadre pour les études en psychologie sociale. Le dialogisme est caractérisé par la capacité de l'être humain à concevoir, (...) créer et communiquer sur les réalités sociales par rapport à autrui, c'est-à-dire par rapport à d'autres individus, d'autres groupes, des communautés et des cultures autres. Les relations dialogiques peuvent se transmettre entre générations à travers la mémoire collective, les institutions et les pratiques sociales. On suggère enfin que la théorie des représentations sociales est conçue sur l'idée de dialogisme.Throughout its history social psychology as a discipline has paid relatively little attention to language and communication. As with psychology, in social psychology the starting point of inquiry has been primarily the individual or the self rather than the interdependence between the individual and others, or between the ego and alter. This paper presents the perspective according to which dialogism can serve as a framework for the study of social psychology. Dialogism is characterized here as the capacity of the human mind to conceive, create and communicate about social realities in terms of the "Alter", i.e. in terms of another individual, groups, communities and cultures. Dialogical relations can be transmitted from generation to generation through collective memory, institutions and social practices. It is suggested that the theory of social representations can be conceived as a dialogically based theory. (shrink)

Despite much research on the relationship between awareness and dementia little can be concluded concerning their relationship and the role of other factors. It is likely that studies capture different phenomena of awareness. This study aimed at identifying and delineating such variation by analysing data from three questionnaires obtained during the longitudinal study of awareness in 101 people with early-stage dementia. The data concerned awareness in relation to memory, activities of daily living and socio-emotional function. Significant differences in patterns of (...) discrepancies were obtained. This suggests that the awareness phenomena involved were structurally different; and that, in turn, this may reflect variation in the intrinsic linking between awareness and its ‘object’ . The identification of such differences is necessary so that appropriate methodologies can be applied to the study of awareness in different contexts. (shrink)