Search results for 'James J. Kellaris' (try it on Scholar)

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    Brett A. Boyle, Robert F. Dahlstrom & James J. Kellaris (1998). Points of Reference and Individual Differences as Sources of Bias in Ethical Judgments. Journal of Business Ethics 17 (5):63-71.
    The authors demonstrate that ethical judgments can be biased when previous judgments serve as a point of reference against which a current situation is judged. Scenarios describing ethical or unethical sales practices were used in an experiment to prime subjects who subsequently rated the ethics of an ethically ambiguous target scenario. The target tended to be rated as more ethical by subjects primed with unethical scenarios, and less ethical by subjects primed with ethical scenarios. This "contrast effect," however, is contingent (...)
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