The Public Relations Society of America's (PRSA) Member Code of Ethics 2000 assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as key to improving industry standards. Code development involved more than 2 years of research and writing and the counsel of outside ethics experts. In this article I review the code development process, providing an insider's perspective on the ethics initiative.
The Public Relations Society of America (PRSA) adopted its first code of ethics in 1950, 2 years after PRSA was formed. During the next 50 years, the code was revised and updated several times to keep pace with industry practices and increased expectations for ethical performance. In 2000 a new code was adopted to heighten awareness of ethical issues and address concerns regarding code enforcement. In this article I trace the 50-year evolution of PRSA's codes of ethics and related code-enforcement (...) activities. (shrink)
A guide through the maze of contemporary political thought, consisting of an introductory essay, a glossary and examinations of: Conservatism and the New Right (by Mike Harris), Marxism and post-Marxism (David Howarth), Socialism and Social Democracy (Tony Fitzpatrick), The Christian Right (Martin Durham), Contemporary Liberalism (Matthew Festenstein), Communitarianism (Elizabeth Frazer), Green Politics (John Barry), Postmodernism (Simon Thompson) Feminism (Moya Lloyd) and Islamic Thought (Phil Marfleet).