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  1. Haseeb A. Shabbir, Michael R. Hyman, Jon Reast & Dayananda Palihawadana (forthcoming). Deconstructing Subtle Racist Imagery in Television Ads. Journal of Business Ethics.
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  2. Jon Reast, François Maon, Adam Lindgreen & Joëlle Vanhamme (2013). Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model. Journal of Business Ethics 118 (1):139-153.
    Controversial industry sectors, such as alcohol, gambling, and tobacco, though long-established, suffer organizational legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling market. The findings are based on a detailed, multistakeholder case study pertaining to a failed bid for a regional supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing, earning, bargaining, and capturing, as well as pathways that combine these strategies. The case analysis and (...)
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  3. Adam Lindgreen, François Maon, Jon Reast & Mirella Yani-De-Soriano (2012). Guest Editorial: Corporate Social Responsibility in Controversial Industry Sectors. [REVIEW] Journal of Business Ethics 110 (4):393-395.
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  4. Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
    As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or (...)
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  5. Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie van Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
    As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or (...)
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  6. Jon Reast, Adam Lindgreen, Joëlle Vanhamme & François Maon (2010). The Manchester Super Casino: Experience and Learning in a Cross-Sector Social Partnership. [REVIEW] Journal of Business Ethics 94 (1):197 - 218.
    The management of cross-sector social partnerships (CSSPs) among government, business, and not-for-profit entities can be complex and difficult. This article considers the importance of organizational experience and learning for the successful development of CSSPs. By analyzing the Manchester Super Casino, this research emphasizes the significant benefits of prior experience with CSSPs that enable partners to learn and develop relationships, skills, and capabilities over time, which then have positive influences on future performance. The result is a refined learning model of the (...)
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