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  1. Guy E. Hawkins, A. A. J. Marley, Andrew Heathcote, Terry N. Flynn, Jordan J. Louviere & Scott D. Brown (2014). Integrating Cognitive Process and Descriptive Models of Attitudes and Preferences. Cognitive Science 38 (4):701-735.
    Discrete choice experiments—selecting the best and/or worst from a set of options—are increasingly used to provide more efficient and valid measurement of attitudes or preferences than conventional methods such as Likert scales. Discrete choice data have traditionally been analyzed with random utility models that have good measurement properties but provide limited insight into cognitive processes. We extend a well-established cognitive model, which has successfully explained both choices and response times for simple decision tasks, to complex, multi-attribute discrete choice data. The (...)
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  2. Pat Auger, Timothy M. Devinney & Jordan J. Louviere (2007). Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries. Journal of Business Ethics 70 (3):299 - 326.
    This study uses best–worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more (...)
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  3. Pat Auger, Paul Burke, Timothy M. Devinney & Jordan J. Louviere (2003). Journal of Business Ethics, Volume 42, Number 3 - SpringerLink. Journal of Business Ethics 42 (3):281-304.
    ... The purpose of this paper is to try to clarify the extent to which consumers “value” ethical product features when making purchases by utilizing a distinctive methodology – structured choice experiments ( Louviere et al., 2000) – that What Will Consumers Pay ... Jordan J. Louviere ... \n.
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  4. Pat Auger, Paul Burke, Timothy M. Devinney & Jordan J. Louviere (2003). What Will Consumers Pay for Social Product Features? Journal of Business Ethics 42 (3):281 - 304.
    The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success - such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.
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