1. Kam-hon Lee & Cass Shum (2010). Cultural Aspects of Marketing. In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage. 165.
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  2. Kam-hon Lee, Dennis P. McCann & MaryAnn Ching (2003). Christ and Business Culture: A Study of Christian Executives in Hong Kong. [REVIEW] Journal of Business Ethics 43 (1-2):103 - 110.
    Does Christian faith matter in business? If so, how does it affect the way executives handle managerial issues, especially the ones that are ethically controversial? This paper reports a study of Chinese Christian executives in Hong Kong. The researchers followed an approach known as the Critical Incident Technique and conducted in-depth interviews with 119 Chinese Christian executives over a two year period from 1999 to 2001. Each interview covered four broad areas consisting of the interviewee''s description of his or (...)
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  3. Kam-Hon Lee (1987). The Informative and Persuasive Functions of Advertising: A Moral Appraisal — a Further Comment. Journal of Business Ethics 6 (1):55 - 57.
    This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. The advertisement of a good product is not necessarily good. In the case where consumer sovereignty cannot be assumed, the goodness of an advertisement depends solely on the goodness of the product. In the case where consumer sovereignty can be assumed, the goodness of an advertisement depends first on whether the product is good, and if so, whether (...)
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