Search results for 'Marginality, Social, in literature' (try it on Scholar)

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  1. Paul Cooke & Helen Vassallo (eds.) (2009). Alienation and Alterity: Otherness in Modern and Contemporary Francophone Contexts. Peter Lang.score: 480.0
    The essays in this collection, which derive from the conference 'Alienation and Alterity: Otherness in Modern and Contemporary Francophone Contexts', held at the University of Exeter in September 2007, explore various aspects of this ...
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  2. Franco Ferrarotti (forthcoming). Social Marginality and Violence in Neourban Societies. Social Research.score: 414.0
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  3. W. Puck Brecher (2012). Useless Losers: Marginality and Modernization in Early Meiji Japan. The European Legacy 17 (6):803-817.score: 261.0
    Nation-building initiatives during Japan's Meiji period (1868?1912) erected a rigid normalcy that galvanized a culture of exclusionism. They afforded broader spheres of social activity but a narrower range of acceptable behaviors, greater opportunities for individual empowerment but less tolerance for individuality itself. Backward-looking artists and writers were particularly susceptible to these developments, many earning repute as ?useless losers,? heretics, or traitors. This article speaks to the dynamics between modernity and marginalization through an analysis of the exclusionism that accompanied Japan's modernization (...)
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  4. Kenneth J. Arrow (2006). Freedom and Social Choice: Notes in the Margin. Utilitas 18 (1):52-60.score: 216.0
    I comment on Amartya Sen's study of the relations between the analysis of freedom and the theory of social choice. Two of his themes are analysed with regard to their contribution to an analytic understanding of the issues. These are: (1) the multiple interpretations of the concept of ‘preferences’ as a foundation for the formal conceptualizations of social choice and freedom; and (2) some issues in the formalization of freedom as a value to be compared with outcomes. Under (2), I (...)
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  5. David Sibley (1995). Geographies of Exclusion: Society and Difference in the West. Burns & Oates.score: 162.0
    Geographies of Exclusion identifies forms of social and spatial exclusion and subsequently examines the fate of knowledge of space and society which has been produced by members of excluded groups. Evaluating writing on urban society by women and black writers, David Sibley asks why such work is neglected by the academic establishment, suggesting that both the practices which result in the exclusion of minorities and those which result in the exclusion of knowledge have important implications for theory and method in (...)
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  6. Bin Wu & Jules Pretty (2004). Social Connectedness in Marginal Rural China: The Case of Farmer Innovation Circles in Zhidan, North Shaanxi. Agriculture and Human Values 21 (1):81-92.score: 159.0
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  7. Claudia Bernard (2012). Ethical Issues in Researching Black Teenage Mothers with Harmful Childhood Histories: Marginal Voices. Ethics and Social Welfare 7 (1):54-73.score: 150.0
    This paper highlights a number of ethical dilemmas encountered in a pilot study with a hard-to-reach group of research participants with harmful childhood histories. Drawing on a project exploring black teenage mothers' understandings of their own childhood experiences of abuse, it is argued that in asking young mothers to talk about such an emotionally sensitive topic as their own harmful childhood, a number of challenges are posed about how to deal with number of key ethical principles. The paper begins by (...)
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  8. Michael Peachin (ed.) (2011). The Oxford Handbook of Social Relations in the Roman World. OUP USA.score: 144.0
    The study of Roman society and social relations blossomed in the 1970s. By now, we possess a very large literature on the individuals and groups that constituted the Roman community, and the various ways in which members of that community interacted. There simply is, however, no overview that takes into account the multifarious progress that has been made in the past thirty-odd years. The purpose of this handbook is twofold. On the one hand, it synthesizes what has heretofore been (...)
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  9. Michael Zhang (2006). The Social Marginalization of Workers in China's State-Owned Enterprises. Social Research: An International Quarterly 73 (1):159-184.score: 138.0
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  10. Nicholas King (2011). Jesus and Marginal Women: The Gospel of Matthew in Social-Scientific Perspective. By Stuart L. Love. Heythrop Journal 52 (5):847-847.score: 135.0
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  11. Vural Ozdemir (2009). What To Do When the Risk Environment Is Rapidly Shifting and Heterogeneous? Anticipatory Governance and Real-Time Assessment of Social Risks in Multiply Marginalized Populations Can Prevent IRB Mission Creep, Ethical Inflation or Underestimation of Risks. American Journal of Bioethics 9 (11):65-68.score: 135.0
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  12. Dorothy Jean Weaver (forthcoming). Book Review: Jesus and Marginal Women: The Gospel of Matthew in Social-Scientific Perspective. [REVIEW] Interpretation 65 (4):426-427.score: 135.0
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  13. Kathryn Lomas (2002). Messapian Identity G.-J. L. M. Burgers: Constructing Messapian Landscapes. Settlement, Dynamics, Social Organisation and Culture Contact in the Margins of Graeco-Roman Italy (Dutch Monographs on Ancient History and Archaeology). Pp. 327, 22 Pls. Amsterdam: J. C. Gieben, 1998. Cased, €68. Isbn: 90-5063-508-. [REVIEW] The Classical Review 52 (01):119-.score: 135.0
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  14. Hiromitsu Umehara & Germelino M. Bautista (2013). Communities at the Margins: Reflections on Social, Economic, and Environmental Change in the Philippines. Philosophy East and West 63 (2).score: 135.0
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  15. T. Valent (1995). Marginal Notes on the Idea of Progress in American Social Philosophy and Sociology. Filozofia 50 (1):37-40.score: 135.0
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  16. Shana Cohen (2004). The Moroccan Subject in a Globalizing World. Thesis Eleven 78 (1):28-45.score: 126.0
    This article outlines a theory of subjectivity and social consciousness that complements prevalent debates in cultural studies about marginality and subjectivity. The article suggests that we can interpret the constitution of subjectivity sociologically as between the nation-state and global market integration. More broadly, we can think about social processes in global market capitalism through returning to class formation. The article draws upon research conducted in Morocco from 1995-97 and again in 2000-02 to illustrate social transformation in market reform.
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  17. Costica Bradatan & Aurelian Craiutu (2012). Introduction: The Paradoxes of Marginality. The European Legacy 17 (6):721-729.score: 126.0
    The main focus of this special issue is on marginality, a multifaceted concept that requires a cross-disciplinary approach. The papers selected here deal with marginality in the formation of the epistemic canon (?the mainstream?) and the production of knowledge in the humanities and social sciences. By employing the vocabulary of marginality (?marginal,? ?margins,? ?luminal,? ?threshold,? as well as dichotomies such as ?minor-major,? ?center-periphery?), we propose a shift from a discussion of the canon in terms of just one category of ?marginals? (...)
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  18. Lan Anh Hoang, Jean-Christophe Castella & Paul Novosad (2006). Social Networks and Information Access: Implications for Agricultural Extension in a Rice Farming Community in Northern Vietnam. [REVIEW] Agriculture and Human Values 23 (4):513-527.score: 111.0
    Village communities are not homogeneous entities but a combination of complex networks of social relationships. Many factors such as ethnicity, gender, socio-economic status, and power relations determine one’s access to information and resources. Development workers’ inadequate understanding of local social networks, norms, and power relations may further the interests of better-off farmers and marginalize the poor. This paper explores how social networks function as assets for individuals and households in the rural areas of developing countries and influence access to information (...)
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  19. David A. Latif (2000). Ethical Cognition and Selection-Socialization in Retail Pharmacy. Journal of Business Ethics 25 (4):343 - 357.score: 94.5
    There is a great deal of support for the contention that the ethical cognition of health care professionals are of consequence to the level of patient care provided. The present study examines the ethical cognition of what has traditionally been deemed a profession of incomplete or marginal status: the retail, or community, pharmacy setting. An empirical examination of ethical cognition compares a systematic random sample of retail pharmacists with pharmacy students. Additional comparisons are made with a baseline of ethical cognition (...)
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  20. Erik Krag (2014). Rich, White, and Vulnerable: Rethinking Oppressive Socialization in the Euthanasia Debate. Journal of Medicine and Philosophy 39 (4):406-429.score: 94.5
    Anita Silvers (1998) has criticized those who argue that members of marginalized groups are vulnerable to a special threat posed by physician-assisted suicide (PAS) and voluntary active euthanasia (VAE). She argues that paternalistic measures prohibiting PAS/VAE in order to protect these groups only serve to marginalize them further by characterizing them as belonging to a definitively weak class. I offer a new conception of vulnerability, one that demonstrates how rich, educated, white males, who are typically regarded as having their autonomy (...)
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  21. Louise Racine (2009). Applying Antonio Gramsci's Philosophy to Postcolonial Feminist Social and Political Activism in Nursing. Nursing Philosophy 10 (3):180-190.score: 93.0
    Through its social and political activism goals, postcolonial feminist theoretical approaches not only focus on individual issues that affect health but encompass the examination of the complex interplay between neocolonialism, neoliberalism, and globalization, in mediating the health of non-Western immigrants and refugees. Postcolonial feminism holds the promise to influence nursing research and practice in the 21st century where health remains a goal to achieve and a commitment for humanity. This is especially relevant for nurses, who act as global citizens and (...)
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  22. Daniela Cojocaru, Stefan Cojocaru & Antonio Sandu (2011). The Role of Religion in the System of Social and Medical Services in Post-Communism Romania. Journal for the Study of Religions and Ideologies 10 (28):65-83.score: 93.0
    Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} This article aims to examine the phenomenon of social services in post-1989 Romania, underscoring the role of the religious factor in the establishment and operation of nongovernmental organisations active in the area of family and child protection/child welfare. The results are based on empirical data collected from interviews with representatives (...)
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  23. Blanka Knotková-Čapková (2012). Similarities and Differences in Postcolonial Bengali Women’s Writings: The Case of Mahasweta Debi and Mallika Sengupta. ARGUMENT 2 (1):97-115.score: 92.0
    The emancipation of women has become a strong critical discourse in Bengali literature since the 19th century. Only since the second half of the 20th century, however, have female writers markedly stepped out of the shadow of their male colleagues, and the writings on women become more and more often articulated by women themselves. In this article, I focus on particular concepts of femininity in selected texts of two outstanding writers of different generations, a prose writer, and a woman (...)
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  24. Carmen Valor Martínez (2003). Social Alliances for Fundraising: How Spanish Nonprofits Are Hedging the Risks. [REVIEW] Journal of Business Ethics 47 (3):209 - 222.score: 92.0
    Social pressure on companies is leading to a growing concern about the corporate relationship with the community. On the other hand, the progressive reduction on governments' grants leads nonprofits to diversify their sources of revenue and to turn to companies for funds. However, there has been a change in this relationship. Their margin for cooperation is now broader, and the level of involvement is deeper. This results in the formation of alliances between them. Based on the literature and the (...)
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  25. Barbara Kaletta (2008). Anerkennung Oder Abwertung: Über Die Verarbeitung Sozialer Desintegration. Vs Verlag für Sozialwissenschaften.score: 90.0
    Anerkannt zu werden, ist nicht nur ein menschliches Grundbedurfnis, sondern vermittelt ebenfalls das Gefuhl, in einen sozialen Kontext integriert zu sein.
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  26. Robert C. Solomon (2004). In Defense of Sentimentality. Oxford University Press.score: 88.0
    Philosophy has as much to do with feelings as it does with thoughts and thinking. Philosophy, accordingly, requires not only emotional sensitivity but an understanding of the emotions, not as curious but marginal psychological phenomena but as the very substance of life. In this, the second book in a series devoted to his work on the emotions, Robert Solomon presents a defense of the emotions and of sentimentality against the background of what he perceives as a long history of abuse (...)
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  27. Warren Schmaus, Two Concepts of Social Situatedness in Science.score: 87.0
    Although standpoint theorists tend to characterize a scientist’s social situation in terms of her position in a hierarchy of power within the larger society, her social situation could also be characterized in terms of the degree to which she is integrated into the scientific community. The latter concept of social location may prove helpful in explaining a scientist’s potential for contributing to the growth of knowledge. It may also provide an independent measure of marginalization that makes it possible to ascertain (...)
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  28. Michael L. Maynard (2001). Policing Transnational Commerce: Global Awareness in the Margins of Morality. [REVIEW] Journal of Business Ethics 30 (1):17 - 27.score: 87.0
    Transnationals operate in what may be called the margins of morality because the historical, cultural, and governmental mores of the world''s nation-states are not uniform. There is a gray area of ethical judgment where the standards of the transnational''s home country differ substantially from those of the host country. Following the argument of institutional theory in providing stability and meaning to social behavior, in matters of moral conduct the transnational is likely to yield to at least four policing authorities: (1) (...)
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  29. Evelleen Richards (1989). The "Moral Anatomy" of Robert Knox: The Interplay Between Biological and Social Thought in Victorian Scientific Naturalism. [REVIEW] Journal of the History of Biology 22 (3):373 - 436.score: 87.0
    Historians are now generally agreed that the Darwinian recognition and institutionalization of the polygenist position was more than merely nominal.194 Wallace, Vogt, and Huxley had led the way, and we may add Galton (1869) to the list of those leading Darwinians who incorporated a good deal of polygenist thinking into their interpretions of human history and racial differences.195 Eventually “Mr. Darwin himself,” as Hunt had suggested he might, consolidated the Darwinian endorsement of many features of polygenism. Darwin's Descent of Man (...)
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  30. Austin Harrington (2009). 'Messianicity' in Social Theory? A Critique of a Thesis of Jacques Derrida. Thesis Eleven 98 (1):52-68.score: 87.0
    Jacques Derrida's vision of 'messianicity' in his book Specters of Marx and the essay 'Faith and Knowledge: The Two Sources of “Religion” at the Limits of Reason Alone' has been widely appreciated by scholars. Yet little fundamentally critical engagement appears to have been made with some important historical-sociological questions raised by Derrida's ideas in these texts. Drawing on earlier reference-points in 20th-century critical theory and sociology, the present article argues for some objections to Derrida's presentation of the significance of religious (...)
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  31. Nicola Lacey, From Moll Flanders to Tess of the D'Urbervilles: Women, Autonomy and Criminal Responsibility in Eighteenth and Nineteenth Century England.score: 84.0
    In the early 18th Century, Daniel Defoe found it natural to write a novel whose heroine was a sexually adventurous, socially marginal property offender. Only half a century later, this would have been next to unthinkable. In this paper, the disappearance of Moll Flanders, and her supercession in the annals of literary female offenders by heroines like Tess of the d'Urbervilles, serves as a metaphor for fundamental changes in ideas of selfhood, gender and social order in 18th and 19th Century (...)
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  32. Zoë Bennett & David B. Gowler (eds.) (2012). Radical Christian Voices and Practice: Essays in Honour of Christopher Rowland. OUP Oxford.score: 84.0
    On the margins of the biblical canon and on the boundaries of what are traditionally called 'mainstream' Christian communities there have been throughout history writings and movements which have been at odds with the received wisdom and the consensus of establishment opinion. If one listens carefully, these dissident voices are reflected in the Bible itself-whether in the radical calls for social change from the Hebrew Bible prophets, with Jesus the apocalyptic prophet who also demanded social and economic justice for his (...)
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  33. Robbin Derry (2012). Reclaiming Marginalized Stakeholders. Journal of Business Ethics 111 (2):253-264.score: 84.0
    Within stakeholder literature, much attention has been given to which stakeholders "really count." This article strives to explain why organizational theorists should abandon the pursuit of "Who and What Really Counts" to challenge the assumption of a managerial perspective that defines stakeholder legitimacy. Reflecting on the paucity of employee rights and protections in marginalized work environments, I argue that as organizational researchers, we must recognize and take responsibility for the impact of our research models and visions. By confronting and (...)
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  34. Carrie Packwood Freeman (2009). A Greater Means to the Greater Good: Ethical Guidelines to Meet Social Movement Organization Advocacy Challenges. Journal of Mass Media Ethics 24 (4):269-288.score: 84.0
    Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the (...)
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  35. Henrik Lübker (2012). The Method of In-Between in the Grotesque and the Works of Leif Lage. Continent 2 (3):170-181.score: 84.0
    “Artworks are not being but a process of becoming” —Theodor W. Adorno, Aesthetic Theory In the everyday use of the concept, saying that something is grotesque rarely implies anything other than saying that something is a bit outside of the normal structure of language or meaning – that something is a peculiarity. But in its historical use the concept has often had more far reaching connotations. In different phases of history the grotesque has manifested its forms as a means of (...)
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  36. Ian Woodward & David Ellison (2010). Aesthetic Experience, Transitional Objects and the Third Space: The Fusion of Audience and Aesthetic Objects in the Performing Arts. Thesis Eleven 103 (1):45-53.score: 84.0
    Aesthetic experience has been relativized and marginalized by recent social and cultural theory. As less attention has been paid to understanding the nature of aesthetic experience than mapping the distributed social correlates of tastes, its transformative potential and capacity to animate actors’ imaginations and actions goes unexplored. In this paper we draw upon a large number of in-depth interviews with performing arts audiences around Australia to investigate the language and discourse used to describe aesthetic experiences. In particular, we begin with (...)
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  37. Veronica Vazquez-Garcia (2008). Gender, Ethnicity, and Economic Status in Plant Management: Uncultivated Edible Plants Among the Nahuas and Popolucas of Veracruz, Mexico. [REVIEW] Agriculture and Human Values 25 (1):65-77.score: 84.0
    Uncultivated plants are an important part of agricultural systems and play a key role in the survival of rural marginalized groups such as women, children, and the poor. Drawing on the gender, environment, and development literature and on the notion of women’s social location, this paper examines the ways in which gender, ethnicity, and economic status determine women’s roles in uncultivated plant management in Ixhuapan and Ocozotepec, two indigenous communities of Veracruz, Mexico. The first is inhabited by Nahua and (...)
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  38. Nidhi Vij (2013). Empowering the Marginalized: Mahatma Gandhi National Rural Employment Guarantee Act in India. Human Affairs 23 (1):91-104.score: 84.0
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  39. Steven Epstein (1994). A Queer Encounter: Sociology and the Study of Sexuality. Sociological Theory 12 (2):188-202.score: 81.0
    The term queer has recently come into wide use to designate distinctive emphases in the politics and the intellectual study of sexuality. This article explores the unfortunate irony that most work falling under the rubric of queer theory has been undertaken largely at some remove from the discipline of sociology, despite the pioneering role that an earlier generation of sociologists played in formulating influential conceptions of the social construction of sexuality. The article suggests important continuities between the earlier sociological theories (...)
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  40. Loïc Wacquant (2008). Ordering Insecurity. Radical Philosophy Review 11 (1):1-19.score: 81.0
    The sudden growth and glorification of the penal state in the United States after the mid-1970s (and in Western Europe two decades later) is not a response to the evolution of crime, but a reaction to—and a diversion from—the social insecurity produced by the fragmentation of wage labor and the destabilization of ethnoracial hierarchies following the discarding of the Fordist-Keynesian compact. It partakes of a new government of poverty wedding restrictive “workfare” and expansive “prisonfare,” which ensnares the precarious fractions of (...)
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  41. Make Fitts (2011). Theorizing Transformative Revolutionary Action. Clr James Journal 17 (1):112-132.score: 81.0
    bell hooks is one of the seminal feminist theoreticians whose body of work not only provides discursive understandings of intersectional modes of oppression, but also a conceptual roadmap for creating the material conditions that lead to social transformation. In this essay, I posit the formulation of a theory of transformative revolutionary action that comes out of hoolis' ruminations on the following concepts: marginality as a position and place of resistance, killing rage, revolutionary interdependency and the politics of sisterhood, and the (...)
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  42. Melissa J. Dearey (2013). Review of Criminalisation and Advanced Marginality: Critically Exploring the Work of Loic Wacquant. [REVIEW] Studies in Social Justice 7 (1):173-174.score: 81.0
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  43. Natalie Doyle (1997). The End of a Political Identity: French Intellectuals and the State. Thesis Eleven 48 (1):43-68.score: 81.0
    Starting with a discussion of the crisis of French national identity that became fully apparent in the 1980s, this article examines the historical paradigm that conditioned the birth of French universalism and ultimately spelt its demise. Identifying as the determining experience the reification/deification of power performed by monarchical absolutism, it examines the evolution of what can be termed after Marcel Gauchet the French `political-intellectual system', with its exclusive emphasis on the ideological legitimacy of power, and highlights the crucial role played (...)
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  44. Paulo Passos (2010). Neopentecostalismo na mentalidade do povo brasileiro: um deslocamento da fé para o mercado. Horizonte 7 (15):167-177.score: 81.0
    A ascensão das denominações pentecostais no mercado formal da religiosidade brasileira simboliza uma verdadeira quebra de paradigmas. Da marginalidade, do estigma de “seita” que caracteriza este segmento, passaram a ocupar um plano privilegiado no campo econômico e espiritual. Essa exponencial visibilidade social em detrimento de outras denominações religiosas, sobretudo da católica, baliza o marco contextual dessa pesquisa. Entremeio a uma inusitada percepção espiritual da pós-modernidade, ou simplesmente um mega projeto de marketing, o fato é que os neopentecostais ocupam uma posição (...)
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  45. Rudolf Stichweh (1997). The Stranger - on the Sociology of the Indifference. Thesis Eleven 51 (1):1-16.score: 81.0
    The article sketches an approach to the sociology of the stranger which is based on historical semantics, on comparative studies of social structures of premodern societies and on a reconsideration of the `classical sociology of the stranger' and of marginality (Simmel, 1908; Michels, 1929 and others; Schütz, 1944; Park, 1964). The guiding hypothesis of the article is that there is a discontinuity in the modern experience of the stranger which has not been reflected sufficiently in the classical sociology of the (...)
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  46. Nandi Bhatia (2012). Diasporic Activism and the Mediations of “Home”: South Asian Voices in Canadian Drama. Studies in Social Justice 7 (1):125-141.score: 80.0
    Critical analyses of literatures of the Indian diaspora discuss the “home” of origin as a subtext and a site to which diasporas aspire to return even though it remains an unachievable ideal that is refracted through nostalgic retellings of a space that remains at best “imaginary” (Mishra 2007). Alternatively, some critics, as Roger Waldinger and David Fitzgerald point out, view diasporas’ relationship with the homeland in terms of “loyalty,” obscuring in the process the antagonisms that may arise depending upon one’s (...)
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  47. C. Keyder (2006). Moving in From the Margins? Turkey in Europe. Diogenes 53 (2):72-81.score: 79.5
    Historically Turkey has been the ‘other’ for Europe. Turkish identity has taken shape via an ambivalent relationship with an idealized Europe. There was resentment due to the perception of exclusion, but also an intense desire to belong. As the project of official association with the European Union progressed, each of the partners had to ask questions about the meaning of culture and identity. At first there was a conviction that the prospect of entry would never turn into reality. The entrenched (...)
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  48. Morwenna Griffiths, Judy Berry, Anne Holt, John Naylor & Philippa Weekes (2006). Learning to Be in Public Spaces: In From the Margins with Dancers, Sculptors, Painters and Musicians. British Journal of Educational Studies 54 (3):352 - 371.score: 78.0
    This article reports research in three Nottingham schools, concerned with (1) 'The school as fertile ground: how the ethos of a school enables everyone in it to benefit from the presence of artists in class'; (2) 'Children on the edge: how the arts reach those children who otherwise exclude themselves from class activities, for any reason' and (3) 'Children's voices and choices: how even very young children can learn to express their wishes, and then have them realised through arts projects'. (...)
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  49. Cheryl Hall (2002). 'Passions and Constraint': The Marginalization of Passion in Liberal Political Theory. Philosophy and Social Criticism 28 (6):727-748.score: 75.0
    Positive arguments on behalf of passion are scarce in liberal political theory. Rather, liberal theorists tend to push passion to the margins of their theories of politics, either by ignoring it or by explicitly arguing that passion poses a danger to politics and is best kept out of the public realm. The purpose of this essay is to criticize these marginalizations and to illustrate their roots in impoverished conceptions of passion. Using a richer conception of passion as the desire for (...)
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  50. Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.score: 74.0
    As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers (...)
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