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  1. Matias Laine (2010). The Nature of Nature as a Stakeholder. Journal of Business Ethics 96 (S1):73-78.
    There is a longstanding debate in the stakeholder literature as to who and what really counts as the stakeholders of the firm. Likewise, there have been discussions on whether nature should be considered a stakeholder of the firm. However, one seldom encounters any definitions of the key concepts, that is of nature or the natural environment . We seek to contribute to the debate by taking a closer look at what this thing called nature actually is. In addition, we discuss (...)
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  2. Eeva Laine & Matias Laine (2008). A Fair Trade ATO in a Period of Transition. Proceedings of the International Association for Business and Society 19:113-124.
    The popularity of Fair Trade is increasing swiftly in many parts of the World. However, there is still a paucity of research analysing the northern fair trade actors outside the Anglo-American communities. This paper contributes by presenting a qualitative study of how the Finnish World Shop movements’ key actors understand the movement’s role and position in the rapidly changing operating environment. The study depicts the polyphonic nature of this particular democratic social movement and discusses how success, public trust and the (...)
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  3. Oana Apostol, Salme Näsi & Matias Laine (2007). Emerging Corporate Social Responsibility Thinking in Developing Countries. Proceedings of the International Association for Business and Society 18:101-106.
    This paper looks at the current state-of-the-art and at potential changes in CSR thinking in a developing country: Romania. It seeks to understand what kind oftransformations are emerging in this field and what are the reasons behind them. The analysis is interpretative, using discourse analysis and focuses on the articles of the weekly Romanian business publication Capital. The results indicate that the local business environment features the characteristics of wild capitalism, largely contradicting the idea of responsibility. However, foreign actors have (...)
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  4. Matias Laine (2007). Sustainable Development? Business Rhetoric of Sustainability in Finnish Corporate Disclosures 1985-2005. Proceedings of the International Association for Business and Society 18:197-202.
    The study analyses how the corporate rhetoric of sustainability has developed in Finland during 1985-2005. The dataset consisting of the disclosures of four leading Finnish companies has been analyzed through discourse analytic methods. The findings question whether the ever-increasing popularity of sustainability-related concepts actually means that society is moving forward on the road towards sustainability.
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  5. Matias Laine, Hannele Mäkelä, Salme Näsi & Oana Apostol (2007). The Sustainability Reporting of Municipalities. Proceedings of the International Association for Business and Society 18:318-323.
    The study provides insights on why large Finnish municipalities are engaging in sustainability reporting. The dataset consists of the sustainability disclosures of five large Finnish cities and of a set of interviews conducted with the personnel responsible for composing the sustainability reports in these cities. Preliminary findings suggest that this rising practice is again an example of a fad, arising as the public sector organizations mimic the corporate sector without anyone really pondering whether the municipalities and the public sector as (...)
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