Three hundred entries by leading scholars in a variety of fields--from anthropology and literary theory to linguistics and philosophy--survey the study of signs and symbols in human culture in this new work. The articles cover key concepts, theories, theorists, schools, and issues in communications, cognition, and cultural theory. From introductions to Barthes and Bakhtin to analyses of gossip and myth, this is a valuable reference for students and scholars.

The first issue raised by this paper is whether semiotics can bring any added value to ecology. A brief examination of the epistemological status of semiotics in its current forms suggests that semiotics' phenomenological macroconcepts (which are inherited from various theological and philosophical traditions) are incommensurate with the complexity of the sciences comprising ecology and are too reductive to usefully map the microprocesses through which organisms evolve and interact. However, there are at least two grounds on which interfacing semiotics with (...) ecology may prove to be scientifically productive: (a) the very looseness of semiotic discourse can be an important catalyser for multidisciplinary interactions, an important condition for the emergence of truly holistic ecology; (b) the present semiotic conceptual apparatus is not carved in stone. All its notions, frames of reference and types of reasoning can evolve in contact with the problems encountered in evolutionary ecological research. Semiotics, as an open-ended epistemological project, remains a proactive intellectual resource. The second issue raised by this paper is precisely to call attention to the opportunity provided by recent developments for rethinking and furthering semiotic inquiry. An attempt is made to show that counterintuitive theories such as memetics and new frontiers in teclmology such as nanotechnology, could help recast ecosentioticsalong more intellectually exciting lines of inquiry than the mere rewriting of ecological discourse in terms of the traditional semiotic macroconcepts. It goes without saying that memetics and nanotechology are not presented here as definitive solutions but simply as indicative of possible directions toward acomprehensive evolutionary ecosentiotics that would radically transform the basis of the 20th century sentiotic discourse and its ideological agenda. (shrink)

The notion of culture implies the relative stability of sets of algorithms that become entrenched in human brains as children become socialized, and, to a lesser extent, when immigrants become assimilated into a new society. The semiotics of culture has used the notion of signs and systems of signs to conceptualize this process, which takes for granted memory as a natural affordance of the brain without raising the question of how and why cultural signs impact behaviour in a durable manner. (...) Indeed, under the influence of structuralism, the semiotics of culture has mostly achieved synchronic descriptions. Dynamic models have been proposed to account for the action of signs (e.g., semiosis, dialogism, dialectic) and their resulting cultural changes and cultural diversity. However, these models have remained remarkably abstract, and somewhat disconnected from the actual brain processes, which must be assumed to be involved in the emergence, maintenance, and transformations of cultures. Semiotic terminology has contributed to a systematic representation of cultural objects and processes but thephilosophical origin of its basic concepts has made it difficult to construct a productive interface with the cognitive neurosciences as they have developed and achieved notable advances in the understanding of memory over the last few decades. The purpose of this paper is to suggest that further advances in semiotics will require a shift from philosophical and linguistic notions toward biological and evolutionary models. (shrink)

The assumption that a complex and fuzzy notion like smile can be the basis of a scientific, rather than semantic, inquiry can only lead to confused and inconclusive results. It would be more productive to start with the well-defined and measurable patterns of the clearly visible contrasts that are produced on the human face by various muscular contractions around the white patches formed by the sclera and the teeth. These features are universal, whereas a common word, in whatever language, is (...) necessarily ambiguous, culture-dependent, and historically rather than biologically determined. (shrink)

The target article authors have been drawn into two metaphoric models of attitudes toward money that have prevented them from developing a convincing evolutionary theory able to account for the various behaviors they list and categorize as either tool-type or drug-type. Instead, hoarding could provide an evolutionary model that is better supported by behavioral and neurological evidence and could account for the whole range of behaviors they review. Moreover, the authors' focus on money as the common denominator of these behaviors (...) brings an ideological bias to their inquiry. (Published Online April 5 2006). (shrink)

Falk's hypothesis is attractive and seems to be supported by data from primatology and language acquisition literature. However, this etiological narrative presents a fairly low degree of plausibility, the result of two epistemological fallacies: an implicit reliance on a unilinear model of causality and the explicit belief that ontogeny is homologous to phylogeny. Although this attempt to retrace the early emergence of prelinguistic capacities in hominins falls short of producing a compelling argument, it does call attention to an aspect of (...) linguistic behavior which may indeed have evolved under the pressure of nurturing constraints. (shrink)

What do circus performances communicate? They are rich in extreme skills and clever staging. They trigger strong emotions. They make beautiful sense. This book, which is grounded in the personal circus experience of the author, uses semiotics, pragmatics, and cultural studies to explain why we are irresistibly drawn to the circus. It shows how semiotics can be applied to understand and enhance our enjoyment.

This commentary questions the general assumptions concerning the cognitive value of analogical reasoning on which the argument developed by Leech et al. appears to rest. In order to better assess the findings of their meta-analysis, it shifts the perspective from development to evolution, and frames their concern within a broader issue.

Recent years have witnessed a search for new sources for archaeological inspiration within areas which until recently have not been imagined as a source for science. Archaeology has become more â oeanthropologizedâ, and, as such, is becoming increasingly influenced by the Zeitgeist, although some European schools are yet to recognize this. The process of scientific research that archaeologists have always considered to be an objective approach has been revealed to be the result of different subjective cognitive processes, forming part of (...) the contemporary humanistic paradigm, a fact confirmed by new tendencies in contemporary archaeology. Consequently, this book considers the question: how does the archaeologist think today? Beginning with simple analogies issued from archaeological experiments or from ethnography, the structure of the contemporary archaeological thought is increasingly complex, working today with concepts that only yesterday were a subject of study. This book considers these new types of approaches, through a series of personal narratives provided by archaeologists, describing their working methods in the process of imagining the past. (shrink)