Public relations practitioners are uniquely positioned to promote ethical communication and practice. As Kruckeberg (2000) explained, “public relations practitioners-if they prove worthy of the task—will be called upon to be corporate—that is organizational—interpreters and ethicists and social policy-makers, charged with guiding organizational behavior as well as influencing and reconciling public perceptions within a global context (p. 37).” Public relations practitioners, however, may never take an ethics course as a student, receive on-the-job ethical training, or use the many professional codes of (...) ethics available to them. This lack begs the question: How are they tackling the various ethical decisions they face? This study examines how public relations professionals engage in ethical decision making and make meaning of deontological ethical models. Such inquiry regarding ethical decision making may assist public relations practitioners and scholars to better understand themselves, serve society, and advance the communication profession. (shrink)
This is the one and only book by the pioneer of the identity theory of mind. The collection focuses on Place's philosophy of mind and his contributions to neighboring issues in metaphysics and epistemology. It includes an autobiographical essay as well as a recent paper on the function and neural location of consciousness.
As interpreted here, Garfinkel's "ethnomethodological experiment" (1967) demonstrates the existence of a social convention by flouting it and observing the consternation and aversive consequences for the perpetrator which that provokes. I suggest that the hostility which behaviorism has provoked throughout its history is evidence that it flouts an important social convention, the convention that, whenever possible, human beings are treated as and must always give the appearance of being rational agents. For these purposes, a rational agent is someone whose behavior (...) is controlled by a logically consistent body of means-end beliefs ("rules" in Skinner's terminology) and complementing desires which between them provide a basis for predicting how the individual will behave and for suggesting what arguments will persuade the agent to modify his or her beliefs and the behavior based upon them. The behaviorist flouts this convention by suggesting that its fictional character makes it unsuitable for the purposes of scientific explanation of behavior. The hostility that this suggestion provokes is evidence of the importance attached by the verbal community both to preserving a consistent and rational connection between what is said and what is done and presenting it as part of the natural order of things. (shrink)
There is an argument (Medlin, 1967; Place, 1988) whichshows conclusively that if qualia are causallyimpotent we could have no possible grounds forbelieving that they exist. But if, as this argumentshows, qualia are causally potent with respect to thedescriptions we give of them, it is tolerably certainthat they are causally potent in other morebiologically significant respects. The empiricalevidence, from studies of the effect of lesions of thestriate cortex (Humphrey, 1974; Weiskrantz, 1986;Cowey and Stoerig, 1995) shows that what is missing (...) inthe absence of visual qualia is the ability tocategorize sensory inputs in the visual modality. This would suggest that the function of privateexperience is to supply what Broadbent (1971) callsthe evidence on which the categorization ofproblematic sensory inputs are based. At the sametime analysis of the causal relation shows that whatdifferentiates a causal relation from an accidentalspatio-temporal conjunction is the existence ofreciprocally related dispositional properties of theentities involved which combine to make it true thatif one member of the conjunction, the cause, had notexisted, the other, the effect, would not haveexisted. The possibility that qualia might bedispositional properties of experiences which, as itwere, supply the invisible glue that sticks cause toeffect in this case is examined, but finallyrejected. (shrink)
The analysis of mental concepts suggests that the distinctionbetween the mental and the nonmental is not ontologically fundamental,and that, whereas mental processes are one and the same things as thebrain processes with which they are correlated, dispositional mentalstates depend causally on and are, thus, ''''distinct existences'''' fromthe states of the brain microstructure with which ''they'' are correlated.It is argued that this difference in the relation between an entity andits composition/underlying structure applies across the board. allstuffs and processes are the same (...) thing as is described by a descriptionof their microstructure. In all cases where the manifestation of adisposition extends beyond the ''''skin'''' of the dispositional propertybearer, dispositions invariably depend causally on the structure,usually the microstructure, of the bearer. (shrink)
: As the twentieth century closes, marked by triumphal strides in medical advances, the American society has yet to ensure that each person has access to affordable health care. To correct this injustice, this article calls on the nation's political and corporate leaders, providers, and faith-based groups to join all Americans in a new national conversation on systemic health care reform. The Catholic faith tradition is one that compels both a proclamation to ministry values and a commitment to speak out (...) against the challenges or threats to what are essential to the well-being of individuals and society. The Catholic health ministry must therefore be both a voice for the voiceless and an agent of transformation. The nation's goal should be to "reposition" health care from its status as an important, but ultimately optional building block to one that is essential. (shrink)
Linguistic Behaviorism (Place, 1996) is an attempt to reclaim for the behaviorist perspective two disciplines, linguistics and linguistic philosophy, most of whose practitioners have been persuaded by Chomsky's (1959) Review of B. F. Skinner's (1957) "Verbal Behavior" that behaviorism has nothing useful to contribute to the study of language. It takes as axiomatic (a) that the functional unit of language is the sentence, and (b) that sentences are seldom repeated word-for-word, but are constructed anew on each occasion of utterance out (...) of units, words, phrases and turns of phrase, that are repeated. On this view, the problem of discriminating the true from the false arises from the use of novel declarative sentences (statements) to depict or, to use Skinner's term, "specify" contingencies the like of which the listener need never have encountered and to which he would otherwise have no access. In such cases the listener needs to distinguish among the sentences he receives from other speakers between those where the situation depicted/specified corresponds to that which actually exists at the time and place specified in the sentence and are, therefore, true, and those to which no actual situation corresponds and which are, therefore, false. (shrink)
A symbol is defined as a species of sign. The concept of a sign coincides with Skinner's (1938) concept of a discriminative stimulus. Symbols differ from other signs in five respects: (1) They are stimuli which the organism can both respond to and produce, either as a self-directed stimulus (as in thinking) or as a stimulus for another individual with a predictably similar response from the recipient in each case. (2) they act as discriminative stimuli for the same kind of (...) object for all members of the verbal community within which they function as a symbols; (3) they acquire their properties by virtue of arbitrary social convention rather than any natural and intrinsic connection between the sign and what it is a sign of; (4) competent members of the verbal community can both produce the appropriate symbol in response to a naturally occurring sign of the presence of the object or a sample of the kind of object which the symbol stands for and select the appropriate object when presented with the symbol; (5) they form stimulus equivalence classes of the kind demonstrated in the matching-to-sample task (Sidman, 1971; Sidman and Tailby, 1982) both with other symbols having the same meaning and, more important, with the naturally-occurring non-symbolic signs of the presence of the object or kind of object which the symbol stands for. (shrink)
Skinner has repeatedly asserted that he does not deny either the existence of private events or the possibility of studying them scientifically. But he has never explained how his position in this respect differs from that of the mentalist or provided a practical methodology for the investigation of private events within a radical behaviorist perspective. With respect to the first of these deficiencies, I argue that observation statements describing a public state of affairs in the common public environment of two (...) or more observers which those observers confirm as a correct description provide a far more objective and secure foundation for empirical knowledge than statements describing private events in the experience of a single individual. In the course of this argument, I also invoke Wittgenstein's (1953) demonstration — his 'private language argument' — of the incoherence of traditional subjective empiricism. Regarding the second deficiency, I argue that observation statements describing private events can serve as data for an objective study, provided that (a) the verbal behavior in which they consist and its context are objectively observed and recorded, and (b) an explanation is given of how this verbal behavior is generated by the events it reports. (shrink)
For the past three decades linguistic theory has been based on the assumption that sentences are interpreted and constructed by the brain by means of computational processes analogous to those of a serial-digital computer. The recent interest in devices based on the neural network or parallel distributed processor (PDP) principle raises the possibility ("eliminative connectionism") that such devices may ultimately replace the S-D computer as the model for the interpretation and generation of language by the brain. An analysis of the (...) differences between the two models suggests that the effect of such a development would be to steer linguistic theory towards a return to the empiricism and behaviorism which prevailed before it was driven by Chomsky towards nativism and mentalism. Linguists, however, will not be persuaded to return to such a theory unless and until it can deal with the phenomenon of novel sentence construction as effectively as its nativist/mentalist rival. (shrink)
It is argued that conceptual analysis as practiced by the philosophers of ordinary language, is an empirical procedure that relies on a version of Garfinkel's ethnomethodological experiment. The ethnomethodological experiment is presented as a procedure in which the existence and nature of a social norm is demonstrated by flouting the putative convention and observing what reaction that produces in the social group within which the convention is assumed to operate. Examples are given of the use of ethnomethodological experiments, both in (...) vivo and as a thought experiment, in order to demonstrate the existence of otherwise invisible conventions governing human social behavior. Comparable examples are cited from the writings of ordinary language philosophers of ethnomethodological thought experiments designed to demonstrate the existence of linguistic conventions. (shrink)
The writer's 1956 contention that "the thesis that consciousness is a process in the brain is ... a reasonable scientific hypothesis" is contrasted with Davidson's a priori argument in 'Mental events' for the identity of propositional attitude tokens with some unspecified and imspecifiable brain state tokens. Davidson's argument is rejected primarily on the grounds that he has failed to establish his claim that there are and can be no psycho-physical bridge laws. The case forthe empirical nature of the issue between (...) the identity thesis and interactionism is re-stated in tiie light of an analysis of the causal relations involved. The same analysis is also used to demonstrate the incoherence of parallelism and epiphenomenalism as alternatives to interactionism. (shrink)
The distinction that Skinner draws in his 'An operant analysis of problem solving' (1966, 1969, 1984) between 'rule-governed' and 'contingency-shaped' behaviour is arguably the most important single contribution to the theory of behaviour that he has made in a long and uniquely distinguished career. The concept of a 'rule' as a 'contingency-specifying' verbal formula which exercises 'stimulus control' over other aspects of the behaviour of a linguistically competent human being presents a formidable challenge to contemporary cognitive psychology in that the (...) Representation' and 'computation' of environmental contingencies is seen as confined to verbally controlled behaviour emitted by linguistically competent human subjects. It also suggests a way of filling a major gap in the account of language offered by Skinner in his earlier book Verbal Behaviour (1957), namely the lack of any account of how the speaker is able to use instructions to evoke behaviour which the listener never previously emitted and declarative sentences to convey information about contingencies which the listener has never previously encountered. (shrink)
