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  1. R. Eric Reidenbach & Donald P. Robin (forthcoming). Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics. Business Ethics Quarterly.
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  2. R. Eric Reidenbach (1996). The Empirical Performance of Cognitive Moral Development in Predicting Behavioral Intent. Business Ethics Quarterly 6 (4):493-516.
    The substantial work on cognitive moral development (CMD) by Lawrence Kohlberg and James Rest popularized the use of this construct in the literature on business ethics. This construct has been prominently used in models attempting to explain ethical/unethical behavior in management, marketing, and accounting, even though Kohlberg did not intend for the construct to be used in that manner. As a predictor of behavior, CMD has been attacked on the theoretical level, and its empirical performance has been weak. This article (...)
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  3. R. Eric Reidenbach & Donald P. Robin (1995). A Response to “on Measuring Ethical Judgments”. Journal of Business Ethics 14 (2):159 - 162.
    This article discusses the major criticisms posed in On Measuring Ethical Judgments concerning our ethics scale development work. We agree that the authors of the criticism do engage in what they accurately refer to as armchair theorizing. We point out the errors in their comments.
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  4. R. Eric Reidenbach & Donald P. Robin (1993). A Comment on 'a Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement'. Journal of Business Ethics 12 (8):663 - 664.
    This comment is offered in response to Hansen's A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement. Five issues arising from Hansen's purification and refinement efforts are addressed. These include the issues of parsimony, predictive validity, collinearity, reliability, and what we see as a confusion between normative and positive theory.
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  5. Tony L. Henthorne, Donald P. Robin & R. Eric Reidenbach (1992). Identifying the Gaps in Ethical Perceptions Between Managers and Salespersons: A Multidimensional Approach. [REVIEW] Journal of Business Ethics 11 (11):849 - 856.
    This research examines, in a general manner, the degree and character of perceptual congruity between salespeople and managers on ethical issues. Salespeople and managers from a diversity of organizations were presented with three scenarios having varying degrees of ethical content and were asked to evaluate the action of the individual in each scenario. Findings indicate that, in every instance, the participating managers tended (1) to be more critical of the action displayed in the scenarios, (2) to view the action as (...)
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  6. R. Eric Reidenbach & Donald P. Robin (1991). A Conceptual Model of Corporate Moral Development. Journal of Business Ethics 10 (4):273 - 284.
    The conceptual model presented in this article argues that corporations exhibit specific behaviors that signal their true level of moral development. Accordingly, the authors identify five levels of moral development and discuss the dynamics that move corporations from one level to another. Examples of corporate behavior which are indicative of specific stages of moral development are offered.
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  7. R. Eric Reidenbach (1988). Integrating Social Responsibility and Ethics Into the Strategic Planning Process. Business and Professional Ethics Journal 7 (3/4):29-46.
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  8. R. Eric Reidenbach & Donald P. Robin (1988). Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities. Journal of Business Ethics 7 (11):871 - 879.
    This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
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  9. R. Eric Reidenbach (1986). A Framework For Analyzing Ethical Issues in Marketing. Business and Professional Ethics Journal 5 (2):3-22.
    A framework is designed to aid the marketing decision maker in choosing between deontological and utilitarian reasoning when attempting to solve ethical problems. the framework uses miller's theory of living systems to develop a hierarchy of exchanges as a basis for analysis. then the historical appeal of deontology and utilitarianism are analyzed with respect to the hierarchy.
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