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  1. Simona Romani, Silvia Grappi & Richard P. Bagozzi (2013). Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values. [REVIEW] Journal of Business Ethics 114 (2):193-206.
    Although a lot of research establishes consumer reactions to corporate social responsibility (CSR), little is known about the theoretical mechanisms for these reactions. We conduct a field experiment with adult consumers to test the hypothesis that the effects of perceived CSR on consumer reactions are mediated by felt gratitude and moderated by the magnitude of altruistic values held by consumers. Two classes of consumer reactions are considered: intentions to (1) say positive things about the company, and (2) participate in advocacy (...)
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  2. Richard P. Bagozzi, Leslie E. Sekerka & Vanessa Hill (2009). Hierarchical Motive Structures and Their Role in Moral Choices. Journal of Business Ethics 90 (4):461 - 486.
    Leader-managers face a myriad of competing values when they engage in ethical decision-making. Few studies help us understand why certain reasons for action are justified, taking precedence over others when people choose to respond to an ethical dilemma. To help address this matter we began with a qualitative approach to disclose leader-managers' moral motives when they decide to address a work-related ethical dilemma. One hundred and nine military officers were asked to provide their reasons for taking action, justifications of their (...)
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  3. Leslie E. Sekerka, Richard P. Bagozzi & Richard Charnigo (2009). Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage. [REVIEW] Journal of Business Ethics 89 (4):565 - 579.
    Scholars have shown renewed interest in the construct of courage. Recent studies have explored its theoretical underpinnings and measurement. Yet courage is generally discussed in its broad form to include physical, psychological, and moral features. To understand a more practical form of moral courage, research is needed to uncover how ethical challenges are effectively managed in organizational settings. We argue that professional moral courage (PMC) is a managerial competency. To describe it and derive items for scale development, we studied managers (...)
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  4. Leslie E. Sekerka & Richard P. Bagozzi (2007). Moral Courage in the Workplace: Moving to and From the Desire and Decision to Act. Business Ethics 16 (2):132–149.
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  5. Richard P. Bagozzi, Nancy Wong & Youjae Yi (1999). The Role of Culture and Gender in the Relationship Between Positive and Negative Affect. Cognition and Emotion 13 (6):641-672.
  6. Richard P. Bagozzi, Nancy Wong & Youjae Yi (1999). ``The Representation of Affect in Independent-and Interdependent-Based Cultures''. Cognition and Emotion 13:641-672.
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  7. Richard P. Bagozzi & Rik Pieters (1998). Goal-Directed Emotions. Cognition and Emotion 12 (1):1-26.