Search results for 'Robert C. Erffmeyer' (try it on Scholar)

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    Robert C. Erffmeyer, Bruce D. Keillor & Debbie Thorne LeClair (1999). An Empirical Investigation of Japanese Consumer Ethics. Journal of Business Ethics 18 (1):35 - 50.
    One of the gaps in the current international marketing literature is in the area of consumer ethics. Using a sample drawn from Japanese consumers, this study investigates these individuals' reported ethical ideology and their perception of a number of different ethical situations in the realm of consumer behavior. Comparisons are then made across several demographic characteristics. The results reveal differences which provide theoretical support for expanded research in the area of cross-cultural/cross-national consumer ethics and highlight the need for (...)
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  2. Robert C. Erffmeyer & Robert S. Harper (1977). Discrimination Learning in the Sooty Agouti. Bulletin of the Psychonomic Society 9 (4):256-258.
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