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  1. Isabel P. Riquelme & Sergio Román (2014). The Influence of Consumers' Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts. Journal of Business Ethics 119 (3):405-422.
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  2. Isabel P. Riquelme & Sergio Román (2014). The Relationships Among Consumers' Ethical Ideology, Risk Aversion and Ethically-Based Distrust of Online Retailers and the Moderating Role of Consumers' Need for Personal Interaction. Ethics and Information Technology 16 (2):135-155.
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  3. Sergio Román (2010). Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer's Attitude Toward the Internet and Consumer's Demographics. [REVIEW] Journal of Business Ethics 95 (3):373 - 391.
    This study investigates the negative influence of consumer's perceptions of online retailer's deceptive practices (perceived deception) on consumer's relational variables (satisfaction and loyalty intentions to the online retailer). Also, the moderating role of product type (goods versus services), consumer's attitude toward the Internet, and consumer's demographics in the deception-relational outcomes link is considered. Data from 398 online consumers revealed that satisfaction totally mediated the influence of deception on loyalty. Furthermore, the deception-satisfaction link was moderated by all the hypothesized variables. Interestingly, (...)
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  4. Sergio Román & Pedro J. Cuestas (2008). The Perceptions of Consumers Regarding Online Retailers' Ethics and Their Relationship with Consumers' General Internet Expertise and Word of Mouth: A Preliminary Analysis. [REVIEW] Journal of Business Ethics 83 (4):641 - 656.
    Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers' perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers' general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a (...)
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  5. Sergio Roman (2007). The Ethics of Online Retailing: A Scale Development and Validation From the Consumers' Perspective. [REVIEW] Journal of Business Ethics 72 (2):131 - 148.
    While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception and fulfillment/reliability – are strongly (...)
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  6. Sergio Román (2007). The Ethics of Online Retailing: A Scale Development and Validation From the Consumers' Perspective. [REVIEW] Journal of Business Ethics 72 (2):131 - 148.
    While e-commerce has witnessed extensive growth in recent years, so has consumers' concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers' privacy issues. This study develops a reliable and valid scale to measure consumers' perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale - security, privacy, non-deception and fulfillment/reliability - are strongly predictive of (...)
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