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  1. Sherry Baker (2008). The Model of the Principled Advocate and the Pathological Partisan: A Virtue Ethics Construct of Opposing Archetypes of Public Relations and Advertising Practitioners. Journal of Mass Media Ethics 23 (3):235 – 253.
    Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or (...)
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  2. Sherry Baker (2007). Commentary 2: A Case of Covert Persuasion. Journal of Mass Media Ethics 22 (2 & 3):221 – 225.
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  3. Regan Becker, Paul Lester & Sherry Baker (2003). Book Reviews. [REVIEW] Journal of Mass Media Ethics 18 (1):68 – 78.
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  4. Sherry Baker (2002). The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis. [REVIEW] Journal of Business Ethics 35 (3):191 - 205.
    Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships(Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon (...)
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  5. Sherry Baker & David L. Martinson (2001). The Tares Test: Five Principles for Ethical Persuasion. Journal of Mass Media Ethics 16 (2 & 3):148 – 175.
    Whereas professional persuasion is a means to an immediate and instrumental end (such as increased sales or enhanced corporate image), ethical persuasion must rest on or serve a deeper, morally based final (or relative last) end. Among the moral final ends of journalism, for example, are truth and freedom. There is a very real danger that advertisers and public relations practitioners will play an increasingly dysfunctional role in the communications process if means continue to be confused with ends in professional (...)
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  6. Sherry Baker (1999). Five Baselines for Justification in Persuasion. Journal of Mass Media Ethics 14 (2):69 – 81.
    A framework is introduced consisting of five baselines of ethical justification for professional persuasive communications. The models (self-interest, entitlement, enlightened self-interest, social responsibility, and kingdom of ends) provide a conceptual structure by which to identify and analyze the ethical reasoning, underlying justifications, motivations, and decision making in professional persuasive practices (advertising, public relations, marketing). Although the emphasis of this article is on defining the constructs, their ethical soundness as justification for persuasive practices and their usefulness in establishing direction and methodologies (...)
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  7. Sherry Baker (1998). Book Review: Creative Ethical Thinking in Canada: A Book Review by Sherry Baker. [REVIEW] Journal of Mass Media Ethics 13 (3):199.
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  8. Sherry Baker (1998). Creative Ethical Thinking in Canada: A Book Review by Sherry Baker. [REVIEW] Journal of Mass Media Ethics 13 (3):199-199.
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  9. Sherry Baker (1997). Applying Kidder's Ethical Decision-Making Checklist to Media Ethics. Journal of Mass Media Ethics 12 (4):197 – 210.
    Kidder's checklistfor ethical decrsion making is recommended as an addition to the existing canon of modelsfor mass media ethics. Contributions in Kidder's approach include his dichotomy between ethical dilemmas m d moral temptations, his tests for right-versus-wrong and right-versus-right issues, his framework by which to clarify values in ethical dilemmas, nnd his sequencing of the decision-making process. Kidder's model is surnmnrized nnd discussed, revisions are suggested for classroom use in medin ethics courses, nnd tke revised model is applied to media (...)
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  10. Gary M. Brosvic, Stacey Bailey, Anne Baer, Jodi Engel, Roberta E. Dihoff, Lara Carpenter, Sherry Baker & Michael Cook (1993). Developmental Susceptibility to the Horizontal-Vertical Illusion. Bulletin of the Psychonomic Society 31 (6):609-612.
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