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  1. Narayanan Srinivasan & Sumitava Mukherjee (2014). Even “Unconscious Thought” is Influenced by Attentional Mechanisms. Behavioral and Brain Sciences 37 (1):40-41.
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  2. Sumitava Mukherjee, Jaison A. Manjaly & Maithilee Nargundkar (2013). Money Makes You Reveal More: Consequences of Monetary Cues on Preferential Disclosure of Personal Information. Frontiers in Psychology 4.
    With continuous growth in information aggregation and dissemination, studies on privacy preferences are important to understand what makes people reveal information about them. Previous studies have demonstrated that short-term gains and possible monetary rewards make people risk disclosing information. Given the malleability of privacy preferences and the ubiquitous monetary cues in daily lives, we measured the contextual effect of reminding people about money on their privacy disclosure preferences. In experiment 1, we found that priming money increased willingness to disclose their (...)
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  3. Narayanan Srinivasan, Sumitava Mukherjee, Maruti V. Mishra & Smriti Kesarwani (2013). Evaluating the Role of Attention in the Context of Unconscious Thought Theory: Differential Impact of Attentional Scope and Load on Preference and Memory. Frontiers in Psychology 4.
    Attention is a key process used to conceptualize and define modes of thought, but we lack information on the role of specific attentional processes on preferential choice and memory in multi-attribute decision making. In this study, we examine the role of attention based on two dimensions, attentional scope and load on choice preference strength and memory using a paradigm that arguably elicits unconscious thought. Scope of attention was manipulated by using global or local processing during distraction (Experiment 1) and before (...)
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  4. Narayanan Srinivasan & Sumitava Mukherjee (2010). Attribute Preference and Selection in Multi-Attribute Decision Making: Implications for Unconscious and Conscious Thought. Consciousness and Cognition 19 (2):644-652.
    Unconscious thought theory (UTT) states that all information is taken into account and the attributes are weighted optimally resulting in better decisions in complex decision problems during unconscious thought. Very few studies have investigated the actual amount of information processed in the unconscious thought condition. We hypothesized that only a small subset of information might be considered during unconscious thought (like conscious thought). To test this possibility and to explore the way attribute information is selected and combined, we performed computer (...)
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