1. Thomas Boysen Anker, Peter Sandøe, Tanja Kamin & Klemens Kappel (2011). Health Branding Ethics. Journal of Business Ethics 104 (1):33-45.
    Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional (...)
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  2. Thomas Boysen Anker, Klemens Kappel & Peter Sandøe (2010). The Liberating Power of Commercial Marketing. Journal of Business Ethics 93 (4):519 - 530.
    The aim of this article is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce (...)
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  3. Gerard Hastings, Abraham Brown & Thomas Boysen Anker (2010). 15 Theory in Social Marketing. In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage.
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