4 found
Victoria Bush [3]Victoria D. Bush [1]
  1.  2
    Katharine M. Howie, Lifeng Yang, Scott J. Vitell, Victoria Bush & Doug Vorhies (forthcoming). Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial. Journal of Business Ethics.
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  2.  40
    Victoria D. Bush, Beverly T. Venable & Alan J. Bush (2000). Ethics and Marketing on This Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns. [REVIEW] Journal of Business Ethics 23 (3):237 - 248.
    The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community'sperceptions of the ethicality of this new medium. A national sample of marketing executives was surveyed regarding their perceptions of: (1) regulation of the Internet, (2) the potential ethical issues via Internet marketing facing their industry, and (3) the role of (...)
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  3.  12
    Victoria Bush, Alan J. Bush & Linda Orr (2010). Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation. [REVIEW] Journal of Business Ethics 95 (2):239 - 257.
    The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This study investigates how and if marketing organizations are adapting their ethics policies to incorporate use of sales technology (ST). Based on in-depth interviews with executives from a variety of highly regulated to nonregulated business-to-business and business-to-consumer industries, our results show that, although most organizations indeed have codes (...)
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  4.  4
    Victoria Bush, Alan J. Bush, Jared Oakley & John E. Cicala (forthcoming). The Sales Profession as a Subculture: Implications for Ethical Decision Making. Journal of Business Ethics.
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