1.  68
    Yungwook Kim & Soo-Yeon Kim (2010). The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede's Dimensions to Korean Public Relations Practitioners. [REVIEW] Journal of Business Ethics 91 (4):485 - 500.
    This study explores the relationship between Hofstede’s cultural dimensions and public relations practitioners’ perceptions of corporate social respon- sibility (CSR) in South Korea. The survey on Korean public relations practitioners revealed that, although Hofstede’s dimensions significantly affect public relations practitioners’ perceptions of CSR, social traditionalism values had more explanatory power than cultural dimensions in explaining CSR attitudes. The results suggest that practitioners’ fundamental ideas about the corporation’s role in society seem to be more important than their cultural values to understand (...)
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  2.  24
    Yungwook Kim (2003). Ethical Standards and Ideology Among Korean Public Relations Practitioners. Journal of Business Ethics 42 (3):209 - 223.
    The purpose of this paper is to investigate the Korean public relations practitioners'' perceptions toward ethical issues, individual practices, and ethical standards in the context of ethical ideology. The survey was conducted with the Korean public relations practitioners. A 2 (Relativism: High/Low) × 2 (Idealism: High/Low) factorial design was devised for the analysis.The MANOVA results showed that ethical ideology (idealism and relativism) had significant effects on ethical decision-making. Idealistic ideology had a main effect on ethical issues, individual practices, and ethical (...)
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  3. Yungwook Kim & Soo-Yeon Kim (2010). The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede’s Dimensions to Korean Public Relations Practitioners. Journal of Business Ethics 91 (4):485-500.
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