Abstract

Cognitive psychology is one of the most significant areas of modern science related to the creation of artificial intelligence. The multifactorial conditionality of cognition is captured in variety of philosophical concepts, some of which can have applied meaning, including for cognitive psychology. The article considers two approaches that address diametrically opposite factors affecting cognitive activity. On the one hand, the diversity of cognition phenomena – from simple to the most complex – depends on the psycho-physiological processes associated ultimately with physical energy. E. Mach based his concept on the ontology of psychophysiological parallelism. Back in the early 20th century, he designed the possibility of technical embodying of the results of his research on various phenomena and mechanisms of human cognitive activity. On the other hand, in the first decades of the 20th century, Husserl claims to create his own methodology for psychological science, which simultaneously appears as the theoretical level of this field of science due to the fact that it explores the essence of the entire variety of cognitive phenomena, such as consciousness in its various variations, mental states, values and logical structure. Ideas/meanings peculiar only to human cognition acquire the character of “ideal objectivity” through written language. Written language, according to Husserl, is a way of virtual timeless storage and increment of ideas and meanings. At the same time, it can also become a means of their material, including technical, implementation. Mach in his methodology focuses on the physical, physiological, and biological aspects of the process of cognition; Husserl focused on existential and humanitarian factors that give cognitive activity a proper human character. This is the alternative of these approaches, which does not exclude the possibility of their mutual complementarity.