Factor	Affecting	Customer	Service	in	Supply	Chain Management	of	Small	and	Medium	Enterprises: An	Empirical	Study	of	Jammu	Region Sanjeev	Lalhotra* Prof.	B.C	Sharma** Abstract: The purpose	of the	paper is to find	out the	dimensions	of customer service in supply chain management (SCM) of small and medium enterprises of Jammu region. The paper used the empirical analysis in which	convenient	sampling	techniques	is	used.	In	which	a	sample	size	of	50 has been taken from the business to business firms both in terms of suppliers and customers orientation. After the collection of data the exploratory factor analysis (EFA) is used to find out the different dimensions of the customer service in the supply chain management of small	and	medium	enterprises.	The	paper	finds	different	dimensions	which help to improve the	customer	service in	supply	chain	management	which includes the customer segmentation, customer relationship, customer service strategy and service quality both in terms of customers and suppliers	in	business	to	business	chain	of	the	firms.	The	research	is	carried out	in	a	small	sample	size	and	more	over	the	customer	service	frame	work of only business to business firms	were find out	which includes only the immediate customers and immediate suppliers of the firms. The propose system	is	a	usable	aid	for	decision	making.	The	paper	proposes	an	original approach to customer service orientation in SCM of small and medium enterprises	that	will	change	the	decision	of	investors. Keywords:	Customer	services,	Supply	Chain	Management,	Small	and Medium	Enterprises