Rural	Green	Marketing: Challenges	and	Opportunities	in	India Indal	Kumar* Abstract This study has been conducted on the basis of green marketing challenges and opportunities in rural India. Even though no consumer product	has	a	zero	effect	on	the	environment	in	production	the	requisites green product and environmental product are used commonly to depict those	that	attempt	to	save	from	harm	or	improve	the	natural	environment by conserving	energy and/or resources and	sinking or eliminating	use	of toxic agents, pollution, and waste .Green marketing is the marketing of products or services that are hypothetically supposed to be environmentally safe. This thought has enabled for the re-marketing and packaging of existing products which formerly based to such strategy. Moreover, the development of Green marketing has opened the door of opportunity for companies to co-brand their products into divide line, lauding the	green-friendliness	of	some	while ignoring	that	of	others.	Such Marketing	process	will	be	explained	as	a	direct	result	run in	the	minds	of the	Rural	Consumer.	As	a	result	of	this	markets	have	increased	their	rate	of positioning and targeting of rural consumers	who are	nervous about the environment.	These	same	consumers	through	their	anxiety	are	developing in	integrating	environmental	issues	into	their	purchasing	decisions	through their	combination into	the	process	and	satisfied	of	the	marketing	strategy for whatever product may be required for rural consumers. This paper explains how markets have enlarged their opportunities of green marketing in	rural India	and	why	companies	are	adopting future	of	green marketing.	This	paper identifies challenges	which are important to	keep away from	green	marketing	myopia	and	explain the innovative technique of	green	marketing	in	rural	India. Keywords: Rural Green Product, Environmentally safe of rural market, opportunities	and	challenges	of	Green	Marketing.