Marketing

Social media has always been popular, and it continues to be so today. As a result, there has been a steady increase in the number of influencers across various platforms. In which these so-called influencers with a following have established that there are people who look up to them and admire their work. It is the focus of this study to demonstrate the effectiveness of influencer marketing when it comes to the development of a product and/or brand. The proponents have (...) conducted a focus group discussion with a group of ten students who have previous experience in content creation and distribution. The discussion will center on the effectiveness of influencer marketing and how it can be implemented. Researchers have discovered that influencers, or those with a following, have an impact on consumers, to Filipinos in particular. This, in turn, has an impact on whether the consumer is inclined to purchase or patronize the endorsed product. Consequently, when brands collaborate with appropriate influencers, they can create a positive impression in the minds of consumers and increase sales. (shrink)

When a company wishes to enter new country, the three major issues can be seen like marketing, sourcing and investment.

The article addresses the contemporary issue of fake news, which is taken in the context of the decline of press in the twenty-first century. It exposes the need to rehabilitate the fourth estate so that journalism will not become obsolete. Used in the critique are positions made by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as regards fake news, and the concepts of nominalism, fact and critical realism of Jacques Maritain, a twentieth-century philosopher.

Waiting is a mundane yet inevitable customer experience. Surprisingly, little research has analyzed the effects of waiting on subsequent customer behavior. The current research explores a counterintuitive effect of waiting times on behavior during a shopping trip: Longer waits, compared with shorter waits, can lead to a larger number of purchases despite generating more negative emotional reactions. Results of a field study and three lab experiments demonstrate this effect in the context of waiting for hedonic products. Consistent with a social-inference (...) account, the experiments further show that the effect of waiting duration occurs when wait times are thought to depend on others’ preferences. This article explores the multifaceted effects of waiting duration on purchase behavior of hedonic products and sheds light on the social cognitions that underlie these effects. (shrink)

Secara khusus tujuan penelitian ini adalah untuk mengetahui pemahaman kaum muda dalam pengelolaan sampah organik skala rumah tangga menjadi produk bernilai jual dan mengetahui determinan minat berwirausaha berbasis ekologi kaum muda daerah 3T (Terdepan, Terluar, Tertinggal) dalam mengimplementasikan tujuan pembangunan berkelanjutan. Masalah yang dihadapi adalah bagaimana menumbuhkan minat berwirausaha kaum muda, kondisi sampah organik rumah tangga yang dibuang sia-sia, dan tingginya penggunaan pupuk kimia. Sasaran penelitian ini adalah kaum muda daerah 3T dengan latar belakang keluarga petani bukan sebagai wirausaha. Penelitian (...) ini menggunakan metode kualitatif dengan rancangan project based learning. Obyek penelitian bersifat purposefully select dengan teknik pengumpulan data Focus Group Discussion (FGD), wawancara terbuka, observasi partisipatif dan dokumentasi. Teknik analisis data dilakukan dengan cara reduksi data, penyajian data dan verifikasi data. Faktor yang menpengaruhi minat berwirausaha adalah faktor kepribadian, faktor sosiologis dan faktor lingkungan. Hasil penelitian menyatakan bahwa minat dan intensi kewirausahaan ditentukan oleh kebebasan, self-efficacy, dan lebih banyak manfaat jika kita hanya karyawan, kreativitas. Wirausaha berbasis ekologi memiliki potensi yang menarik untuk dikembangkan, namun dalam proses produksinya ada kecenderungan para pemuda ini untuk tidak sabar (budaya instan) dalam menjalankannya dan masih kurang pengetahuan tentang cara mengemas dan memasarkan produk mereka dengan baik. (shrink)

Support for agricultural producers in the European Union remained uneven, as preferences were given to the most economically stable regions and businesses. Intensive farming methods continued to be used, with consequences for both the environment and animal health. In addition, the applicant countries that joined the European Union had to adopt legislation, i.e. meet the parameters and criteria that exist in the Single Market for agricultural products, namely: to ensure appropriate product quality, update the technical and technological base of production, (...) introduce innovative technologies for growing grain and fattening animals, etc. (shrink)

The study discusses the three roles of normative assumption in the theory and practice of innovation management: (1) they define the value of innovation, (2) specify its luck, and (3) determine some goals and methodologies of managing the luck of innovations. The crucial questions of the investigation are as follows: What does ‘luck’ mean in theories of innovation management?, and What is luck in the practice of innovation management? The conceptual analyses present logical links which occur between the normative premises (...) of some canonical theories of metaethics and definitions of luck. In the context of these analyses the study discusses some prerequisites for responsible decisions relating to innovations. The paper illustrates some ways of using philosophical methods in the theory of innovation management. (shrink)

This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are discussed in details, that is followed by the discussion of the key themes for Burberry to consider in the Vietnamese market, where Burberry has recently begun expanding its businesses. The outcome of the study (...) suggests that the Western luxury brand apparel needs to understand the targeted markets’ systems and consumer behaviour, from there it is inevitable to design strategic plan how to engage the stakeholders in the ubiquitous supply chain relationships. In the end, a conceptual model with network perspectives is proposed: The model will be an analytical framework with key agenda items for the luxury brand which aims to enter the new market, and also the research limitations and further research opportunities are discussed. (shrink)

In the context of Ukraine’s membership in the WTO, the functioning of a free trade area with the EU, the opportunity for agricultural producers to obtain a larger share of the value added is primarily linked to the intensification of trade in domestic livestock products and their processing products. However, their production is one of the high-risk areas and requires a set of measures aimed at ensuring proper quality. Without effective solution of the problem of quality of livestock products it (...) is impossible to ensure its competitiveness in the world market, to guarantee the rational nutrition of the population of the country, the availability of the necessary components for the vital activity of the human body. The aim of the research is to determine the socio-economic factors for ensuring the quality of livestock products in Ukraine. The scientific and specific research methods were used to solve the tasks set in the work: the historical method; abstraction method; method of comparative analysis; system-structural method. The main producer of livestock products in Ukraine are households. They do not have the capabilities to implement technologies of keeping, feeding, veterinary services, programs prerequisites for guaranteeing the safety of products, adherence to the HACCP principles. In Ukraine, real technical, economic and organizational-economic prerequisites for ensuring the safety and quality of livestock products are created only in the poultry meat sector. During 2015-2017, the trends in production of almost all types of livestock products except poultry and honey were identified. One of the reasons for this situation was, firstly, decreasing in capital investment in the livestock sector, and secondly, the low profitability of production of livestock products in the context of accelerated growth in prices for resources. It is proved that insignificant market (price) incentives should be supplemented with instruments of state assistance to improve the quality parameters of products on the basis of specialized enterprises. The necessity of state support for the production of livestock products based on small and medium-sized enterprises is substantiated. This will effectively combine the processes of increasing the production of livestock products with the environmental friendliness of production and steady improvement of quality. It is shown that the low quality of certain livestock products in Ukraine is caused by insufficient living standards of the population and low incomes of the majority of households, which cause them to consume low quality products. It is determined that the problem of guaranteeing the quality of livestock products in Ukraine has deep roots cause due to the influence of socio-economic factors. Therefore, a comprehensive approach is needed to solve it, which is not limited to improving the efficiency of the state control system and successfully harmonizing of the Ukrainian technical regulation system with the European one. The problem of low quality and the danger of livestock production requires a systematic approach for its solution, which is not limited, in particular, by measures to improve the system of state control and ensure approximation of the domestic technical regulation system to the European one. In Ukraine, major high-quality animal products are economically inaccessible to a large part of households. The projected increase in safety parameters and a certain improvement in the quality of livestock products as a result of the implementation of regulations adopted in 2014-2017, will necessarily lead to an increase in its value, and therefore may lead to a decrease in market demand and even greater inaccessibility of these products to people. All this can only aggravate the situation with guaranteeing the food security of the country, forming the prerequisites for increasing the intellectual capacity of the nation. (shrink)

Customer Relationship Management (CRM) is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers. This research check the impact of customer relationship management activities on bank’s customer retention in The Nainital Bank Ltd.,Vikasnagar . For the purpose of study, a sampling analysis was conducted among (400) customers selected with the help of a structured questionnaire. (370) questionnaires were usable. Statistical answers give support on the high (...) positive relationship between customer relationship management (CRM) and customer satisfaction. Thus, this paper aims to identify the reasons for the customers to prefer The Nainital Bank Ltd. at Vikasnagar. Further, this paper focuses the service provided by the staff in the bank. This paper is an attempt to find out CRM role in The Nainital bank Ltd. Few recommendations were suggested from this study were to create an awareness of loan facility, internet banking and locker service. (shrink)

Entrepreneurship plays an indispensable role in the economic development and poverty reduction of emerging economies like Vietnam. The rapid development of technologies during the Fourth Industrial Revolution (Industry 4.0) has a significant impact on business in every field, especially in the innovation-focused area of entrepreneurship. However, the topic of entrepreneurial activities with technology applications in Vietnam is under-researched. In addition, the body of literature regarding entrepreneurial finance tends to focus on advanced economies, while mostly neglecting the contextual differences in developing (...) nations. Therefore, this research contributes to these topics by investigating the main characteristics of a high potential market for entrepreneurs in Vietnam, which is the English language training market (ELTM). It also aims at indicating the impacts of technology on the entrepreneurial firms within this market, with an emphasis on financing sources. To answer the research questions, this study employs a qualitative analysis and conducts 12 in-depth, semi-structured interviews with entrepreneurs and researchers in the field. The key findings in our study highlight the main contributing factors to the growth of the market, both universally and context-specific for a developing nation like Vietnam. It also lists the leaders in each market segment and the industry’s potential profit margin. The results also show that most entrepreneurs in the ELTM utilized private sources of finance rather than external ones, such as bank loans. It again confirms the idea from previous works that even with the rapid development of the economic and technological landscape, entrepreneurial activities in general barely benefit from additional sources of funding. However, it also points out the distinct characteristics of the ELTM that may influence these financing issues; for example, English training services usually collect revenues from customers before delivering their classes. This is of advantage for entrepreneurs in this area and helps significantly reduce the financial barriers. These findings, which are among the first attempts to contribute to a better understanding of entrepreneurial opportunities in the Industry 4.0 in Vietnam, provide valuable insights for policymakers and entrepreneurs, as well as investors. (shrink)

The aim of the study is to develop theoretic and methodological recommendations and practical activities for the positive social, managerial, organizational and economic development of historical and cultural tourist destinations. In theoretical terms: the role of historical and cultural tourist destination in the development of the region has been established; the historical and cultural tourist destinations have been identified; the author’s classification of historical and cultural tourist destinations has been developed basing tourist visiting activeness; the author’s methodological approach to the (...) diagnosis and creating tools for development of historical and cultural tourist destinations, comprehensively taking into account resource and factor components, has been presented. In practical terms: variations of the activities aimed at the positive development of historical and cultural tourist destinations have been proposed; the description of measures aimed at the creation of a historical and cultural complex on the example of the designed historical and cultural complex “Stara Samar” has been given. The results of the study are applicable for a wide range of historical and cultural tourist attractions: territories, landscapes and elements of landscapes, historical settlements, parks, film studios, historical and cultural heritage sites, history and culture monuments, burial sites, places of worship, sites of social cultural infrastructure. The author’s recommendations provide obtaining commercial results and ensuring a social and cultural effect for businessmen, managers, local communities in the management of existing or in the creation of new historical and cultural tourist destinations. (shrink)

The effective functioning of a modern enterprise necessitates the awareness of the owners and managers of its strategic orientations, the state of the internal and external environment, its competitive advantages, entrepreneurial potential and development prospects. A well-built business model of the enterprise helps to face these urgent and permanent challenges. However, the formation of a real business model of the enterprise necessitates mastering of theoretical and methodological bases and implementation of long-term practical measures in the field of assessment, shaping, organization (...) and control. This study offers a comprehensive business model of the enterprise that systematically identifies key factors which influence business activity of the enterprise and provide value logic for doing business in the global economic environment. (shrink)

Опубліковано результати наукових досліджень, викладені на Всеукраїнській науково-практичній інтернет-конференції «Глобальні та регіональні аспекти розвитку туризму та гостинності» 22.05.2020 р. Тези доповідей друкуються методом прямого відтворення тексту, представленого авторами, які несуть повну відповідальність за його форму і зміст. Узагальнено дослідження стану розвитку світової індустрії туризму та гостинності й визначено форми адаптації економічних суб’єктів України до міжнародних тенденцій. Учасники конференції звернули свою увагу на такі аспекти, як: глобальні імперативи розвитку туризму та гостинності; стан і тенденції розвитку туризму та гостинності у країнах світу; (...) розвиток туристичної індустрії в Україні; регіональні аспекти розвитку туризму в Україні. Призначено для науковців, молодих вчених і студентів. (shrink)

Shills are people who endorse products and companies for pay, while pretending that their endorsements are ingenuous. Here we argue that there is something objectionable about shilling that is not reducible to its bad consequences, the lack of epistemic conscientiousness it often relies upon, or to the shill’s insincerity. Indeed, we take it as a premise of our inquiry that shilling can sometimes be sincere, and that its wrongfulness is not mitigated by the shill’s sincerity, in cases where the shill (...) is sincere. Our proposal is that the shill’s defining characteristic is their knowingly engaging in a kind of speech that obscures a certain aspect of its social status – most commonly, by pretending to speak on their own personal behalf, while in fact speaking as an employee – and that this sort of behaviour is objectionable irrespective of any other features of the shill’s conduct. This sort of obfuscation undermines a socially beneficial communicative custom, in which we conscientiously mark the distinction between personal speech and speech-for-hire. (shrink)

Tại thị trường Châu Âu, Springer Nature cho biết có đến 4 quốc gia có hơn 70% tác giả đang lựa chọn công bố mở. Tuy nhiên, để đạt được 30% còn lại thì các nhà xuất bản như Springer Nature cần đưa ra các lựa chọn hấp dẫn và thuyết phục hơn là ép buộc các tác giả phải lựa chọn Open Access như yêu cầu hiện nay.

This study explores entrepreneurship research in Vietnam, a lower-middle-income country in Southeast Asia that has witnessed rapid economic growth since the 1990s but has nonetheless been absent in the relevant Western-centric literature. Using an exclusively developed software, the study presents a structured dataset on entrepreneurship research in Vietnam from 2008 to 2018, highlighting: low research output, low creativity level, inattention to entrepreneurship theories, and instead, a focus on practical business matters. The scholarship remains limited due to the detachment between the (...) academic and entrepreneur communities. More important are the findings that Vietnamese research on entrepreneurship, still in its infancy, diverges significantly from those in developed and emerging economies in terms of their content and methods. These studies are contextualized to a large extent to reflect the concerns of a developing economy still burdened by the high financial and nonfinancial costs. (shrink)

The authors of the book have come to the conclusion that it is necessary to effectively use modern management mechanisms and development strategies of economic entities in order to increase the efficiency of their activities. Basic research focuses on diagnostics threat of bankruptcy, assessment of bioenergy potential, intellectual property, efficiency of corporate governance, use of information support, ensuring competitiveness of banking institutions, functioning of the tax system and its decentralization, assessment of the investment climate and investment risks, functioning of a (...) small business. The research results have been implemented in the different models of cluster structures, mechanisms for monitoring the quality of health care, predicting the convergence of economic development, innovative development models, and development strategies of economic entities in various sectors of the economy in the context of euro integration. The results of the study can be used in decisionmaking at the level of international business, ministries and departments that regulate the processes development of economic systems, ensuring stability and efficiency. The results can also be used by students and young scientists in modern concepts of the development of economic entities in the context of institutional transformations of the global environment. (shrink)

This paper explores how Mexico’s population has been faced with the polemics of class and race. This division continues today through the Mexican ruling class’s appropriation of advertising. I am interested in the functions and systems in place that allow this to propagate and how meaning is being reproduced unperceived by the audience. My thesis question asks, What are the visual representations of the power relationships in Mexico’s political economy as reflected through the appropriation of advertising? To answer this question, (...) I perform a semiotic analysis of branded advertising messages created by the companies Bimbo, Palacio de Hierro and FEMSA, owned by the Mexican ruling families Servitje, Baillares and Garza respectively. Each television commercial is examined for signs, cultural codes, gestures, gaze and word tracks. These signs are decoded, and the conclusion is expressed through “An Exhibition of Visual Messaging”, designed to inform the Mexican public of how messages are constructed and received, empowering the viewer to interpret and challenge the meaning behind the communications they are receiving through the metamedia. (shrink)

The purpose of the paper is to consider genesis and approaches to forming a security culture of tourism and hospitality enterprises that are superstructures of economic, industrial, professional, household, ecological, psychological and social security. In the research, apart from general scientific methods, we used the collection and analysis of primary information obtained from the survey of 220 respondents. Three areas that have a decisive influence on the security of tourism and hospitality enterprises have been identified: organizational culture, decision-making responsibility, and (...) competitiveness. The decision-making methods for different leadership styles were identified. There were conceptualized connection and strength of correlation between types of strategic decisions, leadership styles and organizational culture of tourism and hospitality enterprises. It has been proposed the factors’ configuration relevant to the security of tourism and hospitality enterprises, which focuses on the economic security formation as a function of organizational culture, responsibility for decision making and competitiveness. The styles of leadership and decision-making styles have been revealed, which determine the effectiveness of economic security of tourism and hospitality enterprises. (shrink)

Abstract. In this article we developed scientific and applied foundations of commercialization of the nature-resource potential of anthropogenic objects, on the example of exhausted mines. It is determined that the category of “anthropogenic object” can be considered in a narrow-applied sense, as specific anthropogenic objects to ensure the target needs, and in a broad theoretical sense, meaning everything that is created and changed by human influence, that is the objects of both artificial and natural origin. It was determined that problems (...) of commercialization of the natural-resource potential of anthropogenic objects are most often considered by researchers for specific objects, without having complex methodological coverage from the point of view of combining environmental, technical, economic and managerial components. When studying the substantiation of the scientific base, the authors confirmed the feasibility of the commercialization of natural-resource potential of anthropogenic objects on the example of a number of theoretical scientific studies in reclamation, reconstruction, recreation, remediation, restoration of biological productivity and economic value of land disturbed by economic activity. The considered examples of exhausted mines in the 21st century in the USA, Canada, Germany, Romania, and Poland indicate a wide range of opportunities for their commercialization. The study of the potential for commercialization of exhausted mines in the post-Soviet countries testified to the underused reserves for the commercialization of their nature-resource potential and their high potential for further development. The authors proposed the identification of anthropogenic objects on the basic livelihood spheres of society. There were identified the main system (natural, biological, technical, economic, social, managerial) and structural (subjects, trends, threats, risks, problems, challenges) factors of diagnosing the state of an anthropogenic object. A set of measures has been developed for commercialization of an anthropogenic object in functional and production activities, product policy, financial and investment spheres, pricing and sales policies, promotion, management and determination of property rights. Recommendations were provided on optimizing the management decision-making process based on a set of positivistic development principles, methods, and management functions. The study allows international organizations, state and local authorities, territorial communities, owners and potential investors to see new opportunities and make mutually beneficial decisions on the rational use of the nature-resource potential of anthropogenic objects. (shrink)

В умовах посилення конкуренції та скорочення ринкових ніш у традиційному бізнесі, соціальне підприємництво в Україні може дістати динамічного розвитку та має значний потенціал. Відповідно, для його поширення має привертатися увага підприємців.

В статье определено содержание и особенности развития конфликтов на различных управленческих уровнях (личностном, микро-, мезо-, макро- и глобальном). Освещено, что возникновение международных конфликтов имеет различные причины, охватывает различные сферы и субъектов, а также многосторонние последствия (формирование проблем, вызовов, угроз, тенденций и рисков), идентификация которых может быть осуществлена по шести группам факторов: природные, биологические, технические, экономические, социальные, управленческие. Рассмотрена взаимосвязь международных конфликтов и развития туризма в странах. Предложена классификация групп стран по степени влияния международных конфликтов на туристическую активность в государстве: первая (...) группа – страны с большим влиянием международных конфликтов на туризм; вторая группа – страны со средним влиянием международных конфликтов на туризм; третья группа – страны с малым влиянием международных конфликтов на туризм; четвертая группа – страны, которые не принимают участия в международных конфликтах. (shrink)

Предложены инновационные аспекты формирования историко-культурных центров притяжения туристов.

The development of technology is unbelievably rapid. From limited local networks to high speed Internet, from crude computing machines to powerful semi-conductors, the world had changed drastically compared to just a few decades ago. In the constantly renewing process of adapting to such an unnaturally high-entropy setting, innovations as well as entirely new concepts, were often born. In the business world, one such phenomenon was the creation of a new type of entrepreneurship. This paper proposes a new academic discipline of (...) computational entrepreneurship, which centers on: (i) an exponentially growing (and less expensive) computing power, to the extent that almost everybody in a modern society can own and use that; (ii) omnipresent high-speed Internet connectivity, wired or wireless, representing our modern day’s economic connectomics; (iii) growing concern of exploiting “serendipity” for a strategic commercial advantage; and (iv) growing capabilities of lay people in performing calculations for their informed decisions in taking fast-moving entrepreneurial opportunities. Computational entrepreneurship has slowly become a new mode of operation for business ventures and will likely bring the academic discipline of entrepreneurship back to mainstream economics. (shrink)

In markets globalization and increasing competition context, governments of the world’s leading countries are forced to use complex organizational and economic instruments to support the countries’ economy. One of such instruments is creation of Free Economic Zones (FEZ) with favorable conditions for doing business. Over the last decade activation process of Free Economic Zones mechanism disposal for the economy of a particular country development has been possible to observe. If in 1995 there were approximately 500 zones in the world, now (...) there are more than 4,300 zones in more than 130 countries which employ more than 68 thousand workers. In addition, global practice has shown that FEZ activities effective organization is efficient not only in giving impetus to the country’s economy development, but in bringing it into the world leaders as well. (shrink)

Educational system innovative development, innovation management and marketing technologies and tools active improvement, learning technologies improvement and multiplication have become an integral attributes of educational technology of the majority countries in the world. Innovations in educational system development is the basis of a state’s innovative and technological policy. The need to improve educational system and introduce innovative technologies is an essential prerequisite able to ensure countries into the world economic community untrammeled integration. In this context it should be noted that (...) modern information and communication technologies application enables to significantly speed up information search and transfer process, transform mental activity nature, and automate human labor. (shrink)

The article considers the question of the role of psychosocial intervention in forming the professional Ethics of PR-specialists. -/- There are three ethical areas (social, corporate, personal) of professional Ethics of PR-activities. The first area of professional Ethics of PR-activities is social. It consists of responsibility of PR-specialist before society. The second area of professional Ethics of PR-activities is corporate. It consists of the responsibility of PRspecialists before the PR profession in general, a PR agency, increasing the reputation of the (...) profession of PR. The third area of professional Ethics of PR-activities is personal. This area is the basis of the Ethics of PR-activities. This area is the foundation for the development of corporate and social professional Ethics of PR-activities. -/- The authors formulate three levels of psychosocial intervention according to the three ethical areas of professional Ethics of PR-activities. They are social, corporate, and personal. The aim of psychosocial intervention on the first level (social) is to deepen knowledge, transform the attitude towards social phenomena and society in general. The aim of psychosocial intervention on the second level (corporate) is to deepen the knowledge (professional development), actualize professional subjectivity, relevant professional activity at this level. The aim of psychosocial intervention on the third level (personal) is to deepen the subjection of PR-experts. The authors define professional competencies of the PR-specialists, which they have to get on the three levels. (shrink)

Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform theirofficial duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to de- scribe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. The (...) websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists. (shrink)

Abstract. Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform their official duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to describe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. (...) The websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists. (shrink)

Summing up, we note that the business environment has high dynamism, information uncertainty and unpredictability of events and results of their activities, which requires a revision of traditional approaches to the formation of competitive strategies and management in the global economic space.

У статті визначено походження, характеристику та належність «темного» туризму. Розглянуто класифікацію «темного» туризму, наведено приклади відповідних туристичних об’єктів. Досліджено ресурсну базу «темного» туризму в країнах Європи. Ідентифіковано ресурсний потенціал України щодо розвитку «темного» туризму.

This article has highlighted some of the issues related to projects and how to deal with it. So often projects start and its completion becomes a challenge due to some the related issues discussed above. The project manager must monitor and control the human side of his project. This involves utilizing appropriate forms of power in managing the project team to obtain desired results. Project teams also need to manage stakeholder expectations through understanding their expectations, delivering on those expectations, and (...) communicating effectively (Kloppenborg, 2012). This will give the project manager the upper hand to deal with issues that may cause the failure of the project. (shrink)

This article addresses the issues that comes up as a result of working in a group on project. Assembling a good team is important in any phase of business, but it is especially important when managing a project to make sure that the work can get done on time and on budget. The process of acquiring a project team takes place within the executing processes and is concerned with confirming human resource availability and obtaining the personnel needed to complete project (...) assignments. It is complicated by the fact that individuals with different skill sets will be required at different points throughout the project. (shrink)

From the point of view of an organization, projects act as a means for consolidating the experience and expertise of the organizational members effectively, create learning environment, encourage team-spirit and help to achieve organizational objectives. This article is about the task of a Project Manager in building Individual and project team capability in modern day project work.

Quelle stratégie d’innovation choisir ? Comment la mettre en oeuvre ? Dans un contexte général de digitalisation et d’ubérisation des marchés, l’innovation, et notamment les innovations disruptives, sont des objectifs usuellement affichés dans les entreprises.

Досліджено теоретичні аспекти виникнення та розвитку виробничо-економічної кризи в галузях національного господарства України.

Під час дослідження визначено, що у ХІХ – ХХ століттях в науці сформовано теорію цивілізацій, яка у ХХІ столітті динамічно розвивається і має базовим підґрунтям культуру. Зазначено, що в умовах глобалізації вплив цивілізаційних та культурних чинників на економічний розвиток почав посилюватися і зазнавати певної трансформації у напрямі їх гомогенізації, виокремлення «позацивілізаційного» сегменту та посилення цивілі-заційних конфліктів.

With online communication being of growing importance in the organizational context, the aim of this research is to measure its relevance and acceptance among Nigerian businesses and employees. Therefore, a case study focusing on Nigeria Breweries Plc. has been designed and conducted, permitting conclusions on the implementation, efficiency, overall perception, and challenges related to the use of online communication tools in the context of Nigerian businesses of today and tomorrow.

This Volume is designed to introduce the reader to a few selected topics reflecting on aspects of Nigerian media and culture, where traditional forms of communication meet with the technical possibilities and globalized vision of the 21st century. It is a very important part of the concept of this book and our clear intention as Editors to provide an international platform for Nigerian future academics to address selected key issues and demonstrate interesting aspects of tradition and modernity from their very (...) own perspective. Next to an introductory contribution by the Editors highlighting the considerable influence of Nigerian music and culture on those of the Black diaspora in the USA and vice-versa, the book includes detailed case-studies of various Nigerian media outlets. (shrink)

When an organization is born, a leader is required to steer it to success. It is the leader whose leadership can make or break the organization. What is leadership in actuality? It is the attitude and manner through which one provides direction to implement plans and achieve goals by way of a tremendous amount of motivation which he pours into the hearts and minds of his people. This was found by Kurt Lewin (1939) who led a group of researchers to (...) identify various manners and styles of leadership. "This early study has been very influential and established three major leadership styles.” (Lewin, LIippit, White,1939). (shrink)

The UK government decided to introduce Income Tax in 1799. Later, tax avoidance schemes involved creation of Deeds of Convenant. It is a fact that crime is increasing but the number of people committing crime is not increasing because many crimes are repeated crimes committed by persons with habitual criminal behaviour, ie hard-core criminals. -/- For more than half a century now, there has been scientific evidence that genetics plays a key role in the origins of criminal behaviour. There are (...) many ethical considerations thus raised which governments are reluctant to face and which, if faced, will cost a lot in financial terms to implement and to also dismantle the old entrenched systems -/- As the author states, genetics is considered in evidence only in federal United States ; New Zealand and Australia and not in the United Kingdom, although the UK’s Criminal Justice Act 2003 does, in some circumstances, allow evidence from relatives about the defendant’s character, but this is not expert evidence but merely non-expert opinion, permitted in relation to the defendant’s bad character in circumstances as per s 101 CJA 2003. Note that in the US, the Federal Rules of Evidence Rule 402 prevents the submission of irrelevant evidence. -/-. (shrink)