This category needs an editor. We encourage you to help if you are qualified.
Volunteer, or read more about what this involves.
Related categories

97 found
Order:
1 — 50 / 97
Material to categorize
  1. Managerial and Public Attitudes Toward Ethics in Marketing Research.Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry - 2012 - Journal of Business Ethics 109 (4):463-481.
    This research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, 1989 ) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research practices over time, we assess professionals’ judgments on the ethicality, importance, and occurrence of a variety of new marketing research ethics situations in both online and offline contexts. In a second study, we assess ethical judgments of the public at large using a (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   1 citation  
  2. Health Branding Ethics.Thomas Boysen Anker, Peter Sandøe, Tanja Kamin & Klemens Kappel - 2011 - Journal of Business Ethics 104 (1):33-45.
    Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  3. The Ethics of Marketing Faith-Based Commodities.Claire Badaracco - 2007 - Journal of Information Ethics 16 (2):98-104.
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography  
  4. Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. [REVIEW]John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser - 2011 - Journal of Business Ethics 102 (1):1-14.
    Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corporate marketing has an explicit ethical/CSR dimension and extends stakeholder theory by taking account of an institution’s past, present and (prospective) future stakeholders. In our article, we discuss, scrutinise and elaborate the notion of ethical corporate marketing. We argue that an ethical corporate marketing positioning is a (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   5 citations  
  5. Marketing's Consequences.C. B. Bhattacharya - 2010 - Business Ethics Quarterly 20 (4):617-641.
    While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   7 citations  
  6. The Nestlé Infant Formula Controversy and a Strange Web of Subsequent Business Scandals.Colin Boyd - 2012 - Journal of Business Ethics 106 (3):283-293.
    The marketing of infant formula in third-world countries in the 1970s by Nestlé S.A. gave rise to a consumer boycott that came to be a widely taught case study in the field of Business Ethics. This article extends that case study by identifying three specific individuals who were associated with managing Nestlé’s response to that boycott. It reveals their subsequent direct involvement in a number of additional “classic” 1980s business scandals (some of which ended with major criminal trials and the (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography  
  7. Corporate Social Responsibility as Cultural Meaning Management: A Critique of the Marketing of 'Ethical' Bottled Water.Vinicius Brei & Steffen Böhm - 2011 - Business Ethics 20 (3):233-252.
    To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so-called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   3 citations  
  8. Marketing Ethics.George G. Brenkert - 2008 - Blackwell.
    Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection (...)
    Remove from this list  
     
    Export citation  
     
    My bibliography   11 citations  
  9. Un/Ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings. [REVIEW]Katja H. Brunk - 2012 - Journal of Business Ethics 111 (4):551-565.
    Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars' exclusively consequentialist or nonconsequentialist positions, consumers' ethical judgments are a function of both these evaluation principles, illustrating that not any one scholarly definition of ethics alone is capable of capturing the content domain. The resulting conceptualisation identifies six key (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   10 citations  
  10. Institutional Pluralism and the Limits of the Market.Rutger J. G. Claassen - 2009 - Politics, Philosophy and Economics 8 (4):420-447.
    This paper proposes a theory of institutional pluralism to deal with the question whether and to what extent limits should be placed on the market. It reconceives the pluralist position as it was presented by Michael Walzer and others in several respects. First, it argues that the options on the institutional menu should not be principles of distribution but rather economic mechanisms or ‘modes of provision’. This marks a shift from a distributive to a provisional logic. Second, it argues that (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   3 citations  
  11. Consumerism, Marketing, and the Cardinal Virtues.Chad Engelland & Brian Engelland - 2016 - Journal of Markets and Morality 19 (Fall):297-315.
    The tendency for consumers to over-indulge in purchase activities has been analyzed and discussed since the time of Plato, yet consumerism in today’s marketplace has become increasingly more prominent and pernicious. In this conceptual paper, we examine consumerism and discuss the four ways in which consumerism can undermine individuals and society. We then apply the four cardinal virtues - moderation, courage, justice and prudence - and describe how these virtues can be implemented by consumers and producers so as to result (...)
    Remove from this list  
     
    Export citation  
     
    My bibliography  
  12. Honesty in Marketing.Jennifer Jackson - 1990 - Journal of Applied Philosophy 7 (1):51-60.
    ABSTRACT To what extent is honesty or truthfulness morally obligatory in trade and advertising practices? It is argued here what while we have a general right, in business as elsewhere, not to be lied to, we have no general right, either in our business or other pursuits, not to be deliberately deceived. Certain restrictions on deceptive practices in trade and advertising, even unintentionally deceptive practices, are, even so, morally defensible: viz. where the practice would mislead reasonable people to a material (...)
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography   1 citation  
  13. What's the Buzz? Undercover Marketing and the Corruption of Friendship.Jeanette Kennett & Steve Matthews - 2008 - Journal of Applied Philosophy 25 (1):2–18.
    Undercover marketing targets potential customers by concealing the commercial nature of an apparently social transaction. In a typical case an individual approaches a marketing target apparently to provide some information or advice about a product in a way that makes it seem like they are a fellow consumer. In another kind of case, a friend displays a product to you, and encourages its purchase, but fails to disclose their association with the marketing firm. We focus on this second type of (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  14. Ethical Trends in Marketing and Psychological Research.Allan J. Kimmel - 2001 - Ethics and Behavior 11 (2):131 – 149.
    In contrast to the behavioral sciences, the nature and impact of ethical procedures such as informed consent and constraints on the use of deception have been addressed infrequently in the marketing discipline. This article describes an initial investigation into the methodological and ethical practices reported in published marketing research articles since the mid-1970s. Empirical articles appearing in the Journal of Marketing Research and the Journal of Consumer Research between 1975 and 1976, 1989 and 1990, and 1996 and 1997 were coded (...)
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography   1 citation  
  15. "You Will": Social Implications of Advanced Marketing Technologies.John Monberg - 1997 - Ethics and Behavior 7 (3):229 – 238.
    With the shift from a society dominated mass media toward a media landscape of targeted messages, mediated social relations are also transformed. This article addresses a civil society increasingly mediated by advanced marketing communication technologies, analyzing the democratic consequences of information flows constituting new forms of social interaction. It is suggestive to think of advanced marketing technologies not as discreet components and legal codes, but as representational technologies that allow the coordination of a variety of sophisticated knowledge specialties, and as (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  16. Unethical Marketers in the “Hot Seat”.Glenn Pearce & John Jackson - 2005 - Journal of Business Ethics Education 2 (2):199-212.
    “Hot seating” is a form of creative drama in which the participants play themselves but imagine themselves in someone else’s position, some taking the role of interrogators and others the role of persons in the “hot seat”. This paper documents the case of marketing students who dramatised an ethics enquiry supposedly held under the auspices of a professional marketing association to investigate breaches in its code of professional conduct. Interpretive research, in the form of a cartoon test, was employed to (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  17. Pharmaceutical Meaning-Making Beyond Marketing: Racialized Subjects of Generic Thiazide.Anne Pollock - 2008 - Journal of Law, Medicine and Ethics 36 (3):530-536.
    In contrast to discussions of BiDil, this paper explores racial meaning-making processes around an old generic hypertension drug. By unpacking a vignette about race and thiazide outside marketing or medicine, it shows that racialization of drugs exceeds those spheres and moves in unpredictable ways.
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography  
  18. Television Food Marketing to Children Revisited: The Federal Trade Commission Has the Constitutional and Statutory Authority to Regulate.Jennifer L. Pomeranz - 2010 - Journal of Law, Medicine and Ethics 38 (1):98-116.
    The evidence reveals that young children are targeted by food and beverage advertisers but are unable to comprehend the commercial context and persuasive intent of marketing. Although the First Amendment protects commercial speech, it does not protect deceptive and misleading speech for profit. Marketing directed at children may fall into this category of unprotected speech. Further, children do not have the same First Amendment right to receive speech as adults. For the first time since the Federal Trade Commission's original attempt (...)
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography   3 citations  
  19. On Governance, Embedding and Marketing: Reflections on the Construction of Alternative Sustainable Food Networks. [REVIEW]Dirk Roep & Johannes Wiskerke - 2012 - Journal of Agricultural and Environmental Ethics 25 (2):205-221.
    Based on the reconstruction of the development of 14 food supply chain initiatives in 7 European countries, we developed a conceptual framework that demonstrates that the process of increasing the sustainability of food supply chains is rooted in strategic choices regarding governance , embedding, and marketing and in the coordination of these three dimensions that are inextricably interrelated. The framework also shows that when seeking to further develop an initiative (e.g., through scaling up or product diversification) these interrelations need continuous (...)
    Remove from this list   Direct download (7 more)  
     
    Export citation  
     
    My bibliography   2 citations  
  20. Physicians Under the Influence: Social Psychology and Industry Marketing Strategies.Sunita Sah & Adriane Fugh‐Berman - 2013 - Journal of Law, Medicine and Ethics 41 (3):665-672.
    Pharmaceutical and medical device companies apply social psychology to influence physicians' prescribing behavior and decision making. Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance. Professionalism offers little protection; even the most conscious and genuine commitment to ethical behavior cannot eliminate unintentional, subconscious bias. Six principles of influence — reciprocation, commitment, social proof, liking, authority, and scarcity — are key to the industry's routine marketing strategies, which rely on the illusion that the (...)
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography   10 citations  
  21. From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic.Juliet B. Schor & Margaret Ford - 2007 - Journal of Law, Medicine and Ethics 35 (1):10-21.
    Children's exposure to food marketing has exploded in recent years, along with rates of obesity and overweight. Children of color and low-income children are disproportionately at risk for both marketing exposure and becoming overweight.Comprehensive reviews of the literature show that advertising is effective in changing children's food preferences and diets.This paper surveys the scope and scale of current marketing practices, and focuses on the growing use of symbolic appeals that are central in food brands to themes such as finding an (...)
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography   6 citations  
  22. A Framework for Assessing Immorally Manipulative Marketing Tactics.Shlomo Sher - 2011 - Journal of Business Ethics 102 (1):97-118.
    A longstanding debate exists in both academic literature and popular culture about whether non-informative marketing tactics are manipulative. However, given that we tend to believe that some marketing tactics are manipulative and some are not, the question that marketers, their critics, and consumers need to ask themselves is that of how to actually determine whether any particular marketing tactic is manipulative and whether a given manipulative tactic is, in fact, immoral. This article proposes to operationalize criteria that can be used (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   3 citations  
  23. Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency.M. Joseph Sirgy, Grace B. Yu, Dong-Jin Lee, Shuqin Wei & Ming-Wei Huang - 2012 - Journal of Business Ethics 107 (2):91-102.
    Does the level of marketing activity in a country contribute to societal well-being or quality of life? Does economic efficiency also play a positive role in societal well-being? Does economic efficiency also moderate or mediate the marketing activity effect on societal well-being? Marketing activity refers to the pervasiveness of promotion expenditures and number of retail outlets per capita in a country. Economic efficiency refers to the extent to which the economy is unhampered by corruption, burdensome government regulation, and a large (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography  
  24. To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing.Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie Popering - 2012 - Journal of Business Ethics 109 (3):259-274.
    As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   3 citations  
  25. What Money Could Buy: A Reply to Michael Sandel.Mats Volberg - 2015 - Problemos 88:166.
    According to Michael Sandel in recent decades we have witnessed a change in our thinking and acting. Namely we have become to think more in terms of economics and we have also started to buy and sell a lot more things. Sandel finds this troubling and presents two arguments: (1) the inequality and fairness argument, which states that such practises help to transfer inequalities, and (2) the corruption argument, which states that such practises corrupt the nature of the thing being (...)
    Remove from this list   Direct download (2 more)  
    Translate
     
     
    Export citation  
     
    My bibliography  
  26. The Likelihood of Deception in Marketing.Homer B. Warren, David J. Burns & James Tackett - 2012 - Business and Professional Ethics Journal 31 (1):109-134.
    Deception has been practiced by sellers since the beginning of the marketplace. Research in marketing ethics has established benchmarks and parameters forethical behavior that include honesty, full disclosure, equity, and fairness. Deception in marketing, however, has not received the same level of attention. This paper proposes to treat deception in marketing within the context of criminology. By examining deception in marketing within the context of criminology, additional insight can be gained into identifying its antecendents and the likelihood of its occurrence. (...)
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography  
  27. It's All on Sale: Marketing Ethics and the Perpetually Fooled. [REVIEW]Andy Wible - 2011 - Journal of Business Ethics 99 (S1):17-21.
    Discussion of marketing deception has mostly focused on two main areas: first are cases that involve the intentional deception of people who tend to have compromised intelligence, such as children or the elderly, and second are cases that involve intentional falsehoods or the withholding of vital information, such as Madoff’s exploits. This article will differ from most in the field by examining marketing practices that are generally truthful, but deceive almost everyone. These practices do not fool just small select groups, (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography  
  28. The Service-Dominant Logic of Marketing and Marketing Ethics.John Williams & Robert Aitken - 2011 - Journal of Business Ethics 102 (3):439-454.
    Abela and Murphy (J Acad Mark Sci 36(1):39–53, 2007 ) examined Service-Dominant (S-D) logic (Vargo and Lusch, J Mark 68(1):1–17, 2004 ) from the viewpoint of Marketing Ethics and concluded that whilst S-D logic does not have explicit ethical content, the Foundational Premises (FPs) of S-D logic do have implicit ethical content. They also conclude that what may be needed to make the implicit more explicit is the addition of another FP. The aim of this article is to explore whether (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   3 citations  
Advertising Ethics
  1. Huckstering in the Classroom: Limits to Corporate Social Responsibility. [REVIEW]G. J. M. Abbarno - 2001 - Journal of Business Ethics 32 (2):179 - 189.
    The familiar issue of corporate social responsibility takes on a new topic. Added to the list of concerns from affirmative action and environmental integrity is their growing contributions to education. At first glance, the efforts may appear to be ordinary gestures of communal good will in terms of providing computers, sponsoring book covers, and interactive materials provided by Scholastic Magazine. A closer view reveals a targeted market of student life who are vulnerable to commercials placed in these formats. Among the (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   2 citations  
  2. What’s Wrong with "Deceptive" Advertising?Daniel Attas - 1999 - Journal of Business Ethics 21 (1):49-59.
    In this paper I present a moral account of the legal notion of deceptive advertising. I argue that no harmful consequences to the consumer need follow from a deceptive advertisement as such, and I suggest instead that one should focus on the consequences of permitting the practise of deceptive advertising on society as a whole. After a brief account of deceptive advertising, I move to discuss the role of the reasonable person standard in its definition. One interpretation of this standard (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   7 citations  
  3. The Evolution of Kotex Advertising and the Introduction of the 'Negro Market'.Adriana Ayers - 2011 - Constellations (University of Alberta Student Journal) 2 (2):52-65.
    Adriana Ayers studies the evolution of kotex advertising, focusing specifically on the way in which African American women were figured into changing advertisers’ conceptions of womanhood. The article analyzes images featured in various women’s magazines to examine how ideas surrounding menstruation were packaged and sold to women.
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography  
  4. An Ad for Devouring Everything.Paul Bali - manuscript
    on copyright and product placement, their ubiquity.
    Remove from this list   Direct download  
    Translate
     
     
    Export citation  
     
    My bibliography  
  5. Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation.Janet Borgerson & Jonathan Schroeder - 2002 - European Journal of Marketing 36 (5/6):570-594.
    This paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music (...)
    Remove from this list   Direct download (2 more)  
    Translate
     
     
    Export citation  
     
    My bibliography   6 citations  
  6. Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies.Johannes Brinkmann - 2002 - Journal of Business Ethics 41 (1-2):159 - 177.
    Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   13 citations  
  7. Advertising and the Corporate Conscience.Carolyn Bronstein - 2012 - Journal of Mass Media Ethics 27 (2):152 - 154.
    Journal of Mass Media Ethics, Volume 27, Issue 2, Page 152-154, April-June.
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography  
  8. Role of Socioeconomic Status on Consumers' Attitudes Towards DTCA of Prescription Medicines in Australia.Betty B. Chaar & Johnson Lee - 2012 - Journal of Business Ethics 105 (4):447-460.
    The Pharmaceutical Benefits Scheme, operating in Australia under the National Health Act 1953, provides citizens equal access to subsidised pharmaceuticals. With ever-increasing costs of medicines and global financial pressure on all commodities, the sustainability of the PBS is of crucial importance on many social and political fronts. Direct-to-consumer advertising (DTCA) of prescription medicines is fast expanding, as pharmaceutical companies recognise and reinforce marketing potentials not only in healthcare professionals but also in consumers. DTCA is currently prohibited in Australia, but pharmaceutical (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography  
  9. Advertisements, Stereotypes, and Freedom of Expression.Moshe Cohen-Eliya & Yoav Hammer - 2004 - Journal of Social Philosophy 35 (2):165–187.
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   5 citations  
  10. Television and Primary Schoolchildren in Northern Ireland 2. The Impact of Advertising.J. Collins - 1990 - Journal of Moral Education 16 (1):31-39.
    Remove from this list   Direct download  
    Translate
     
     
    Export citation  
     
    My bibliography  
  11. The Advertorial as Information Pollution.John Ellerbach - 2004 - Journal of Information Ethics 13 (1):61-75.
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography  
  12. The Professional Advertiser: How Do We Draw the Line (If There Is a Line)?John D. Grad - 1984 - Journal of Law, Medicine and Ethics 12 (5):199-203.
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography  
  13. Visual Arguments and Moral Causes in Charity Advertising: Ethical Considerations.Ioana Grancea - 2015 - Symposion: Theoretical and Applied Inquiries in Philosophy and Social Sciences 2 (2):167-185.
    Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends. Both visual routes to persuasion have serious ethical issues to confront. In what concerns the purportedly veridical images, controversies about picture retouching and framing have cast many doubts on their success in offering unmediated access to a given reality. Editorial interests have proven far too influential on (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  14. Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. [REVIEW]Kenneth C. Herbst, Sean T. Hannah & David Allan - 2013 - Journal of Business Ethics 117 (2):297-311.
    It is not uncommon for advertisers to present required product disclaimers quickly at the end of advertisements. We show that fast disclaimers greatly reduce consumer comprehension of product risks and benefits, creating implications for social responsibility. In addition, across two studies, we found that disclaimer speed and brand familiarity interact to predict brand trust and purchase intention, and that brand trust mediated the interactive effect of brand familiarity and disclaimer speed on purchase intention. Our results indicate that fast disclaimers actually (...)
    Remove from this list   Direct download (4 more)  
     
    Export citation  
     
    My bibliography   1 citation  
  15. Against the Autonomy Argument for Mandatory GMO Labeling.Jonathan Herington - 2018 - Public Affairs Quarterly 32 (2):85-117.
    Many argue that consumers possess a “right to know” when products contain ingredients derived from genetically modified organisms, on the grounds that it would protect consumer autonomy. In this paper, I critically evaluate that claim. I begin by providing a version of the “consumer autonomy” argument, showing that its success relies on ambiguities in the notion of autonomy. I then distinguish four approaches to autonomy and articulate the circumstances under which they would support active disclosure of a product property. I (...)
    Remove from this list   Direct download  
     
    Export citation  
     
    My bibliography  
  16. Reconsidering the Legality of Cigarette Smoking Advertisements on Television Public Health and the Law.James G. Hodge, Veda Collmer, Daniel G. Orenstein, Chase Millea & Laura Van Buren - 2013 - Journal of Law, Medicine and Ethics 41 (1):369-373.
    Television advertisements depicting the use of electronic cigarettes have recently exposed minors to images of smoking behaviors. While these advertisements are currently legal, existing laws should be interpreted or expanded to ban the commercial depiction of smoking behaviors with any product that resembles a cigarette to shield minors from potentially influential advertising.
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography  
  17. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW]Ker-Tah Hsu - 2012 - Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity include informative advertising (...)
    Remove from this list   Direct download (6 more)  
     
    Export citation  
     
    My bibliography   17 citations  
  18. Advertising: Questioning Common Criticisms.M. R. Hyman & R. B. Skipper - forthcoming - Business Ethics.
    Remove from this list  
     
    Export citation  
     
    My bibliography  
  19. DTC Advertising Harms Patients and Should Be Tightly Regulated.Peter Lurie - 2009 - Journal of Law, Medicine and Ethics 37 (3):444-450.
    Like all interventions in health care, direct-to-consumer advertising should be evaluated by comparing its risks to its benefits, in the context of the available or potentially available alternatives. The objective, of course, is to realize any unique benefits while minimizing the risks. On balance, the adverse effects of DTC advertising outweigh the still-unde-monstrated benefits of the advertising.
    Remove from this list   Direct download (2 more)  
     
    Export citation  
     
    My bibliography  
  20. The Lure of the Advertising Image: A Platonic Analysis.Richard Oxenberg - manuscript
    Sut Jhally begins his essay “Advertising at the Edge of the Apocalypse” with the following provocative claim: “Advertising is the most powerful and sustained system of propaganda in human history and its cumulative effects, unless quickly checked, will be responsible for destroying the world as we know it.” Jhally argues that the advertising industry, in fostering an association between human aspiration and desire for consumable goods, creates an artificial demand for such goods that is, at once, far in excess of (...)
    Remove from this list   Direct download  
     
    Export citation  
     
    My bibliography  
  21. The Ethics of Marketing to Vulnerable Populations.David Palmer & Trevor Hedberg - 2013 - Journal of Business Ethics 116 (2):403-413.
    An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable,” Brenkert (Bus Ethics Q Ruffin Ser 1:7–20, 1998) provided the first substantive defense of this position, one which has become a well-established view in marketing ethics. In what follows, we throw new light on marketing to the vulnerable by critically evaluating key components of Brenkert’s general (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   1 citation  
  22. The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. [REVIEW]Diego Rinallo, Suman Basuroy, Ruhai Wu & Hyo Jin Jeon - 2013 - Journal of Business Ethics 114 (3):425-441.
    Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media treat their advertisers favorably, providing these advertisers’ products extra visibility in supposedly neutral editorial content. Empirically, we model the determinant of media coverage of Italian fashion products in an extended dataset of consumer magazines in Italy, France, Germany, (...)
    Remove from this list   Direct download (5 more)  
     
    Export citation  
     
    My bibliography   1 citation  
1 — 50 / 97