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  1. Charles D. Bodkin & Thomas H. Stevenson (2007). University Students' Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques. [REVIEW] Journal of Business Ethics 72 (3):207 - 228.
    Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students’ ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration (...)
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  2. David J. Fritzsche & Helmut Becker (1983). Ethical Behavior of Marketing Managers. Journal of Business Ethics 2 (4):291 - 299.
    The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment, (4) paternalism, and (5) personal integrity. Responses were analyzed to discover whether managers' behavior varied by type of issue faced or whether there is some continuity to ethical behavior which transcends the type of ethical (...)
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  3. D. Lee & M. R. Hyman (2008). Hedonic/Functional Congruity Between Stores and Private Label Brands. Journal of Marketing Theory and Practice 16 (3):219--232.
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  4. Jeremy Snyder (2013). Predatory Pricing. In Hugh LaFollette (ed.), The International Encyclopedia of Ethics. Wiley-Blackwell.