Relevance Theory

In B. Soria and E. Romero, Explicit Communication: Essays on Robyn Carston’s Pragmatics, Palgrave Studies in Pragmatics, Language and Cognition. London.

Since sending explicit messages can be costly, people often utilize “what is not said,” i.e., informative silence, to economize communication. This paper studies the efficient communication rule, which is fully informative while minimizing the use of explicit messages, in cooperative environments. It is shown that when the notion of context is defined as the finest mutually self-evident event that contains the current state, the efficient use of informative silence exhibits the defining property of indexicals in natural languages. While the efficient (...) use of silence could be complex, it is also found that the efficient use of silence can be as “simple” as the use of indexicals in natural languages if and only if the information structure satisfies some centrality and dominance properties. (shrink)

People often deny having meant what the audience understood. Such denials occur in both interpersonal and institutional contexts, such as in political discourse, the interpretation of laws and the perception of lies. In practice, denials have a wide range of possible effects on the audience, such as conversational repair, reinterpretation of the original utterance, moral judgements about the speaker, and rejection of the denial. When are these different reactions triggered? What factors make denials credible? There are surprisingly few experimental studies (...) directly targeting such questions. Here, we present two pre-registered experiments focusing on (i) the speaker’s incentives to mislead their audience, and (ii) the impact of speaker denials on audiences’ moral and epistemic assessments of what has been said. We find that the extent to which speakers are judged responsible for the audience’s interpretations is modulated by their (the speakers’) incentives to mislead, but not by denials themselves. We also find that people are more willing than we expected to revise their interpretation of the speaker’s utterance when they learn that the ascribed meaning is false, regardless of whether the speaker is known to have had incentives to deceive their audience. In general, these findings are consistent with the idea that communicators are held responsible for the cognitive effects they trigger in their audience; rather than being responsible for, more narrowly, only the effects of what was “literally” said. In light of our findings, we present a new, cognitive analysis of how audiences react to denials, drawing in particular on the Relevance Theory approach to communication. We distinguish in particular: (a) the spontaneous and intuitive re-interpretation of the original utterance in light of a denial; (b) the attribution of responsibility to the speaker for the cognitive effects of what is communicated; and (c) the reflective attribution of a particular intention to the speaker, which include argumentative considerations, higher-order deniability, and reputational concerns. Existing experimental work, including our own, aims mostly at (a) and (b), and does not adequately control for (c). Deeper understanding of what can be credibly denied will be hindered unless and until this methodological problem is resolved. (shrink)

Ad hoc concepts feature prominently in lexical pragmatics. A speaker can use a word or phrase to communicate an ad hoc concept that is different from the lexically encoded concept and the hearer can construct the intended ad hoc concept pragmatically during utterance comprehension. I argue that some philosophical concepts have origins as ad hoc concepts, and such concepts pose a challenge for experimental philosophy regarding these concepts. To illustrate this, I consider philosophers’ ‘what-it’s-like’-concepts and experimental philosophy of consciousness.

Assessing the quality of translation is never straightforward and rarely objective. Context, audience, text type, function and lexis are only some of the criteria that need to be taken into account. In the case of constrained intersemiotic translation, subtitling being a prime example thereof, determining universal criteria for assessment is particularly testing. Often referred to as “necessary evil”, audiovisual translation needs to avoid distracting the audience, while aiding their comprehension of the audiovisual message. This is particularly the case for additive (...) AVT, for instance subtitling, where the translation does not replace the original, but coexists with it. Relevance Theory, a controversial but flexible approach to communication, may provide a viable framework for gauging subtitling quality. The interplay between relevance, communicative intention and processing effort can help explain the rationale behind the process of decision-making in the practice of AVT. This paper provides a theoretical foundation for the application of Sperber and Wilson’s Relevance Theory to interlingual subtitling, followed by an analysis of selected examples from a large corpus of mostly English-language movies, series and documentaries streamed on Netflix with Polish subtitles. Though the corpus is Polish-centred, the research conclusions are intended to be universal enough to apply regardless of the language pair. (shrink)

In this paper, I am going to cast doubt on an idea that is shared, explicitly or implicitly, by most contemporary pragmatic theories: that the inferential interpretation procedure described by Grice, neo-Griceans, or post-Griceans applies only to the interpretation of ostensive stimuli. For this special issue, I will concentrate on the relevance theory (RT) version of this idea. I will proceed by putting forward a dilemma for RT and argue that the best way out of it is to accept that (...) the relevance-theoretic comprehension procedure ap- plies to certain non-ostensive stimuli, contrary to what is generally claimed within RT. In particular, I will argue that relevance theorists should accept that (ceteris paribus) non- ostensive emotional expressions in interactions guarantee a presumption of relevance such that they are interpreted through the relevance-theoretic comprehension procedure. This leads me to propose what I call 'the expressive principle of relevance'. (shrink)

Ad hoc concepts are highly-context dependent representations humans construct to deal with novel or uncommon situations and to interpret linguistic stimuli in communication. In the last decades, such concepts have been investigated both in experimental cognitive psychology and within pragmatics by proponents of so-called relevance theory. These two research lines have however proceeded in parallel, proposing two unconnected strategies to account for the construction and use of ad hoc concepts. The present work explores the relations between these two approaches and (...) the possibility of merging them into a unique account of the internal structure of ad hoc representations and of the key processes involved in their constructions. To this purpose, we first present an integrated two-level account of the construction of ad hoc representations from lexical concepts; then, we show how our account can be embedded in a conceptual space framework that allows for a natural, geometrical interpretation of the main steps in such a construction process. After discussing in detail two main examples of the construction of ad hoc concepts within conceptual spaces, we conclude with some remarks on possible extensions of our approach. (shrink)

How to account for metaphor has long been a contentious issue within pragmatics. Revisiting this debate, Wilson & Carston (2019) analyse Grice’s oft-discussed exclusion of metaphor as an empirically unjustified use of cut-off points on the empirical continuum of language and link it a tension between his underlying focus on formalisation contrary to their aim of maximising pragmatics’ empirical scope. In spite of the latter, Relevance Theory’s various own models fail to account for essential characteristics of metaphor caused by certain (...) non-propositional effects eluding its grasp and subsequently excluded. Rather than solving this with new tools, as Wilson & Carston propose, this paper seeks to examine the aforementioned tension and its link to the use of cut-off points they criticised. I will argue that Relevance Theory, too, uses cut-off points, highlighting their nature as the effect of a shared approach vis-à-vis formalisation rather than an individual flaw of Grice’s: Both exclude certain empirical effects of language in pursuance of a unified theory of communication organised around the notion of intention and grounded in teleological assumptions external to language. Drawing on Derrida’s analogous critique of Austin’s pragmatics, I will illustrate the paradoxical nature of such cut-off points and possible ways forward. (shrink)

The fallacy of ignoring qualifications, or secundum quid et simpliciter, is a deceptive strategy that is pervasive in argumentative dialogues, discourses, and discussions. It consists in misrepresenting an utterance so that its meaning is broadened, narrowed, or simply modified to pursue different goals, such as drawing a specific conclusion, attacking the interlocutor, or generating humorous reactions. The “secundum quid” was described by Aristotle as an interpretative manipulative strategy, based on the contrast between the “proper” sense of a statement and its (...) meaning taken absolutely or in a certain respect. However, how can an “unqualified” statement have a proper meaning different from the qualified one, and vice versa? This “linguistic” fallacy brings to light a complex relationship between pragmatics, argumentation, and interpretation. The secundum quid is described in this paper as a manipulative argument, whose deceptive effect lies in its pragmatic dimension. This fallacy is analyzed as a strategy of decontextualization lying at the interface between pragmatics and argumentation and consisting of the unwarranted passage from an ut-terance to its semantic representation. By ignoring the available evidence and the presumptive interpretation of a statement, the speaker places it in a different context or suppresses textual and contextual evidence to infer a specific meaning different from the presumable one. (shrink)

Mathematics is a highly specialised arena of human endeavour, one in which complex notations are invented and are subjected to complex and involved manipulations in the course of everyday work. What part do these writing practices play in mathematical communication, and how can we understand their use in the mathematical world in relation to theories of communication and cognition? To answer this, I examine in detail an excerpt from a research meeting in which communicative board-writing practices can be observed, and (...) attempt to explain the observed exchanges with reference to relevance theory (a cognitivist theory of pragmatics), in combination with the situated cognition paradigm. Successful communication in the excerpt appears well described by the notion of metacognitive acquaintance, as described in Sperber & Wilson (2015), especially when a situated view of cognition is adopted. Though this example is taken from a relatively informal face-to-face communicative situation, characteristics of such situations extend even into formal written mathematics, since even the technical terminology developed in the course of the meeting includes details that may provide readers with a kind of access to the mathematicians’ cognitive processes. (shrink)

The standard approach to model how human beings understand natural languages is the symbolic, compositional approach according to which the meaning of a complex expression is a function of the meanings of its constituents. In other words, meaning plays a fundamental role in the model. In this work, because of the polysemous, flexible, dynamic, and contextual structure of natural languages, this approach is rejected. Instead, a connectionist model which eliminates the concept of meaning is proposed.

This article studies the cognitive and communicative effects of typographical iconicity in poetry from the perspective of relevance theory. It argues that the visual aspect pertaining to an instance of typographical iconicity conveys a sensory impression, which perceptually resembles elements of the semantic material represented via the typographical iconicity’s lexical aspect. It is suggested that the non-propositional information relating to this impression can trigger the derivation of a wide array of weak implicatures which can combine to form an impressionistic and (...) indeterminate cognitive state described within relevance theory as a poetic effect. Furthermore, since the added effort, which the typographical iconicity requires to be perceived and processed, is offset by the derived implicatures, the use of typographical iconicity may be said to produce an optimally relevant level of processing. (shrink)

The paper discusses the theory of relevance, advanced in the middle of the 1980s by Dan Sperber and Deidra Wilson, in the context of opposition between the proponents of “ideal language philosophy”, or formal semantics, and adherents of “ordinary language philoso­phy”. Though the theory was created as a version of cognitive pragmatics, an area at the junction of cognitive sciences and theoretical linguistics, it is of undoubted interest for philosophical comprehension of language, verbal communication, and the nature of meaning. Treating (...) verbal communication as a cognitive process, Sperber and Wilson for­mulate the two most important principles underlying the process – the cognitive principle of relevance and the communicative principle of relevance. The paper explains the basic notions of the theory – ostensive communication, informative and communicative inten­tions, optimal relevance, explicature; it reveals the advantages that the authors of the the­ory see in the “inferential” model of communication over the “code” model and discusses how they present the process of understanding a speaker’s utterance by a hearer on the “implicit” and “explicit” levels and what role in the process they ascribe to pragmatic inferences. The account of the relevance theory is accompanied by its comparison with the picture of verbal communication elaborated by Paul Grice, and it is shown that though Sperber and Wilson make a start from Grice’s ideas in many respects, they intro­duce significant alterations and so they are regarded as representatives of post-Gricean pragmatics. In conclusion, it is examined how, according to the relevance theory, the se­mantics/pragmatics distinction should be drawn. It is discussed how the proposed deci­sion alters the understanding of the nature of meaning and what consequences it has for philosophy. (shrink)

Research in Critical Discourse Studies has for long recognised the central role that both direct and indirect communicative strategies play in the reproduction of social inequality, but a main proponent of this approach has expressed scepticism with regard to the contribution that theories of pragmatics which specifically focus on speaker intentions can make to its agenda. This paper sets out to examine how relevance theory’s theoretical machinery can be applied to the critical discussion of ideology in discourse, by offering insights (...) that overcome the limitations imposed by this concentration of its precursors on speaker intentions. More specifically, I discuss how the cognitive perspective that relevance theory adopts can inform our understanding of the way in which ideological effects automatically arise during spontaneous utterance interpretation. After accounting for the derivation of these effects, I briefly suggest how it can additionally be taken to underlie the propagation of ideologies through discursive practice. (shrink)

This paper explores some aspects of the scientific study of creativity by focusing on intentional attempts to create instances of linguistic humour. We argue that this sort of creativity can be accounted for within an influential cognitive approach but that said framework is not a recipe for producing novel instances of humour and may even preclude them. We start by identifying three great puzzles that arise when trying to pin down the core traits of creativity, and some of the ways (...) taken by Cognitive Studies in this quest. We then consider what we call 'creative humour', which exhibits the core features of the aforesaid creativity. We then explore how a key cognitive approach to human communication can account for creative humour. We end by drawing lessons and highlighting limitations to cognitive approaches to creativity. (shrink)

Cognitive-pragmatic approaches to how metaphors are understood view the activation of perceptual or motor effects as inferred (Steinhart 2001; Bergen 2005; Wilson and Carston 2006; Carston 2010; Gibbs and de Macedo 2010; Wilson and Carston 2019). Crucially, inferences elicit conceptual representations, e.g. in the form of implicatures, and/or mental simulations, e.g. in the form of imagery, memory, an impression and other private elements. Emotional effects, being non-conceptual, must be left out of this picture. But evidence in neurolinguistics and psycholinguistics has (...) shown that metaphors activate brain regions linked to emotions (for a review, see Ifantidou 2019; Citron 2020), and that in L2, in the absence of fully-propositional meaning (due to unknown words), metaphors yield meaningful interpretations by evoking imagery, impressions, emotions (Ifantidou 2019, 2021a, 2021b; Ifantidou and Hatzidaki 2019). Drawing on relevance-theoretic views, we would like to argue that metaphors are processed in not entirely propositional terms. Subjective experience heuristics (originally proposed as “availability heuristic” by Tversky and Kahneman 1974; Schwarzand and Wänke 2002; “affect heuristic” by Zajonc 1980) allows making rapid responses by absorbing emotions, imagery, impressions, into the interpretation process, an ability which outweighs (the need for) standard inferential reasoning processes. Such a position is likely to apply to non-metaphorical language, too and thus pervade linguistic processing in general. (shrink)

Cognitive-pragmatic approaches to how metaphors are understood view the activation of perceptual or motor effects as inferred. Crucially, inferences elicit conceptual representations, e.g. in the form of implicatures, and/or mental simulations, e.g. in the form of imagery, memory, an impression and other private elements. Emotional effects, being non-conceptual, must be left out of this picture. But evidence in neurolinguistics and psycholinguistics has shown that metaphors activate brain regions linked to emotions, and that in L2, in the absence of fully-propositional meaning, (...) metaphors yield meaningful interpretations by evoking imagery, impressions, emotions. Drawing on relevance-theoretic views, we would like to argue that metaphors are processed in not entirely propositional terms. Subjective experience heuristics allows making rapid responses by absorbing emotions, imagery, impressions, into the interpretation process, an ability which outweighs standard inferential reasoning processes. Such a position is likely to apply to non-metaphorical language, too and thus pervade linguistic processing in general. (shrink)

This paper analyses the communicative and epistemic value of retweeting (and more generally of reposting content on social media). Against a naïve view, it argues that retweets are not acts of endorsement, motivating this diagnosis with linguistic data. Retweeting is instead modelled as a peculiar form of quotation, in which the reported content is indicated rather than reproduced. A relevance-theoretic account of the communicative import of retweeting is then developed, to spell out the complex mechanisms by which retweets achieve their (...) communicative goals. The last section outlines the epistemic threats posed by the increasing prevalence of retweeting on social media, linking them to the low reputational, cognitive and practical costs linked to this emerging form of communication. (shrink)

This article is about truth and relevance. It first discusses the concept of truth in formal semantics and pragmatics, mainly the Gricean, neo-Gricean and post-Gricean approaches to meaning. What is particularly crucial is the relationship between pragmatic meaning and truth, since, from a Gricean perspective, meaning is defined as non-truth-conditional, which in turn raises the question of how truth can be a pragmatic issue. A second issue is the relationship between truth and relevance, as developed in relevance theory. A third (...) key point is how truth matters as regards the common ground. In order to illustrate how truth is connected to the common ground, bullshit, post-truth, fake news and lies are discussed, which raise the issue of how truth can be defeated in verbal communication, and mainly how false assumptions can be entertained as true. (shrink)

This article is about truth and relevance. It first discusses the concept of truth in formal semantics and pragmatics, mainly the Gricean, neo-Gricean and post-Gricean approaches to meaning. What is particularly crucial is the relationship between pragmatic meaning and truth, since, from a Gricean perspective, meaning is defined as non-truth-conditional, which in turn raises the question of how truth can be a pragmatic issue. A second issue is the relationship between truth and relevance, as developed in relevance theory. A third (...) key point is how truth matters as regards the common ground. In order to illustrate how truth is connected to the common ground, bullshit, post-truth, fake news and lies are discussed, which raise the issue of how truth can be defeated in verbal communication, and mainly how false assumptions can be entertained as true. (shrink)

Expressive adjectives or expressive expletives have been argued to voice the speaker’s attitude towards the referent of the noun with which they co-occur, even though the attitude may be felt to be expressed about the referent of another sentential constituent or the state of affairs alluded to in the sentence where they are inserted. A previous pragmatic approach suggests that this is possible because these expletives perform an individual speech act, while a syntactic approach posits a feature whose detachment from (...) a particular constituent enables the speaker’s attitude to target the referent of another sentential constituent or even on the entire proposition expressed. This paper proposes an alternative relevance-theoretic account of the interpretation of utterances containing expressive expletives, which considers pragmatic factors and the cognitive processes in comprehension. It is grounded in contributions on the output of lexical pragmatic processes and the role of paralinguistic clues in utterance comprehension. (shrink)

It is generally acknowledged that onomatopoeia poses challenges for translation. However, there is little research into the translation of onomatopoeia in Pragmatics. This study seeks to examine the nature of onomatopoeia and its implications for translation from the perspective of relevance theory, addressing, in particular, the following questions: Can notions from pragmatics help to account for the perceived challenges involved in translating onomatopoeia? Would the showing-meaning nature affect the translation of onomatopoeia? What other factors result in difficulties in translating onomatopoeia (...) and why? To this end, a corpus-based analysis of onomatopoeia was conducted using user-generated data provided by Cookpad Inc. Findings show that the relevance-theoretic notions of the showing-meaning continuum and perceptual resemblance can indeed help account for the perceived challenges in translating onomatopoeia. Findings also show that stylistic aspects, such as types of expressions and text types, also impact on the translation of onomatopoeia. (shrink)

This paper proposes a pragmatic solution to utterances where the various indicators of time and aspect (tenses, lexical-conceptual features of Aktionsart, adverb phrases and contextual cues) seem to have divergent temporal reference and aspectual properties. This type of cases is usually treated at the semantic level as ‘mismatches’ and resolved compositionally through logical operations of ‘aspectual coercion’. We suggest on the contrary that no such effect of ‘mismatch resolution’ or ‘coercion’ is at work: these utterances are worked out inferentially according (...) to the various pieces of evidence they provide for their relevance, in line of Deirdre Wilson’s and Dan Sperber’s (1995) relevance theory. Such utterances give rise to cognitive effects that are hardly attainable by apparently more literal formulations, while being cost-effective. Our analysis follows the work ofEscandell-Vidal and Leonetti (2011)about the rigidity and thus prevalence of computational linguistic expressions, called ‘procedural expressions’ byBlakemore (1987)withinSperber and Wilson’s (1995[1986])framework, relevance theory. (shrink)

In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of the image guides the (...) viewer in the construction of ad hoc concepts, and it is these ad hoc concepts that contribute to the overall meaning that is communicated. The analysis in this article is rooted in the relevance-theoretic claim that pragmatic interpretive processes are triggered by all and any ostensive acts of communication. I also draw heavily on Deirdre Wilson’s work on lexical pragmatics to show how this plays out in the case of a multimodal digital text. Memes, like verbal metaphors, do not require a special theory or framework. They can be understood as ostensive stimuli which trigger the search for an optimally relevant interpretation. (shrink)

Deirdre Wilson provides a reflective overview of a volume devoted to the historic application of relevance-theoretic ideas to literary studies. She maintains a view argued elsewhere that the putative non-propositional nature of literary effects are an illusion, a view which dates to Sperber and Wilson : “If you look at [non-propositional] affective effects through the microscope of relevance theory, you see a wide array of minute cognitive [i.e., propositional] effects.” This paper suggests an alternative, that modern-day humans have two apparently (...) different modes of expressing and interpreting information: one of these is a system in which propositional, cognitive effects dominate; the other involves direct, non-propositional effects. The paper concludes by describing two ways such affects might be assimilated into relevance theory. The first, to accept that humans are much more than merely cognitive organisms; the second, to rethink quite radically what we mean by cognition. (shrink)

The ability to focus on relevant information is central to human cognition. It is therefore hardly unsurprising that the notion of relevance appears across a range of different dis- ciplines. As well as its central role in relevance-theoretic pragmatics, for example, rele- vance is also a core concept in the affective sciences, where there is consensus that for a particular object or event to elicit an emotional state, that object or event needs to be relevant to the person in whom (...) that state is elicited. Despite this, although some affective scientists have carefully considered what emotional relevance might mean, surprisingly little research has been dedicated to providing a definition. Since, by contrast, the relevance-theoretic notion of relevance is carefully defined, our primary aim is to compare relevance as it exists in affective science and in relevance theory, A further aim is to redress what we perceive to be an imbalance: Affective scientists have made great strides in understanding the processes of emotion elicitation/responses etc., but despite the fact that among humans the communication of information about emotional states is ubiquitous, pragmatists have tended to ignore it. We conclude, therefore, that affective science and relevance theory have much to learn from each other. (shrink)

A central diagnostic and anecdotal feature ofautismis difficulty with socialcommunication. We take the position that communication is a two-way,intersubjectivephenomenon—as described by thedouble empathy problem—and offer uprelevance theory(a cognitive account of utterance interpretation) as a means of explaining such communication difficulties. Based on a set of proposed heuristics for successful and rapid interpretation of intended meaning, relevance theory positions communication as contingent on shared—and, importantly,mutuallyrecognized—“relevance.” Given that autistic and non-autistic people may have sometimes markedly different embodied experiences of the world, we (...) argue that what is most salient to each interlocutor may be mismatched. Relevance theory would predict that where this salient information is not (mutually) recognized or adjusted for, mutual understanding may be more effortful to achieve. This paper presents the findings from a small-scale, linguistic ethnographic study of autistic communication featuring eight core autistic participants. Each core autistic participant engaged in three naturalistic conversations around the topic of loneliness with: (1) a familiar, chosen conversation partner; (2) a non-autistic stranger and (3) an autistic stranger. Relevance theory is utilized as a frame for the linguistic analysis of the interactions. Mutual understanding was unexpectedly high across all types of conversation pairings. In conversations involving two autistic participants, flow, rapport and intersubjective attunement were significantly increased and in three instances, autistic interlocutors appeared to experience improvements in their individual communicative competence contrasted with their other conversations. The findings have the potential to guide future thinking about how, in practical terms, communication between autistic and non-autistic people in both personal and public settings might be improved. (shrink)

The South China Sea territorial dispute has been a contentious issue in the international community. In the course of 3 years, China and the Philippines had undergone arbitral proceedings over the maritime rights and entitlements in the South China Sea. As the Permanent Court of Arbitration reached its decision, this paper aims to examine the interpretation process of the Arbitral Tribunal in the judgment of the South China Sea conflict between China and the Philippines. The primary objective of the study (...) is to reconstruct or explain how the Tribunal came up with its interpretation of the written arguments presented by the parties involved and to distinguish whether such reconstruction the Tribunal has successfully interpreted or made sense of the said arguments and submissions. Doing so would necessitate a pragmatic analysis– the relevance-theoretic account of human communication and cognition. Data analyzed include written submissions and arguments as well as the legal documents used during the arbitral process. Using content analysis, the data were evaluated through applying the tool of interpretation based on the criteria set by the three conditions of the relevance theory: logical condition, pragmatic condition, and condition of optimal relevance. This paper argues that in order for the addressee of an utterance, in this case the Arbitral Tribunal, to attain a successful interpretation, it should meet these three conditions. This study found that the reconstruction of the interpretation based on the three conditions showed that the Tribunal had attained a valid and correct interpretation of the Philippines’ and China’s arguments. Furthermore, the paper asserts that implied conclusion and the contextual assumptions can be a guiding principle for the cognitive comprehension or interpretation of legal texts. (shrink)

Art theory has consistently emphasised the importance of situational, cultural, institutional and historical factors in viewers’ experience of fine art. However, the link between this heavily context-dependent interpretation and the workings of the mind is often left unexamined. Drawing on relevance theory—a prominent, cogent and productive body of work in cognitive pragmatics—we here argue that fine art achieves its effects by prompting the use of cognitive processes that are more commonly employed in the interpretation of words and other stimuli presented (...) in a communicative context. We describe in particular how institutional factors effectively co-opt these processes for new ends, allowing viewers to achieve cognitive effects that they otherwise would not, and so provide cognitivist backing for an Institutional Theory of Art, such as that put forward by Arthur Danto. More generally, we situate and describe the Western fine art tradition as a phenomenon that is a consequence of both the cognitive processes involved in communication, and of cultural norms, practices and institutions. (shrink)

Relevance Theory makes one of the strongest defenses of the thesis of local linguistic underdetermination. According to this thesis, the intuitive concept expressed by a lexical item in the utterance of a sentence is an ad hoc concept. Ad hoc concepts result from a linguistically free pragmatic process. The postulation of ad hoc concepts is due to the fact that the sort of cognitive organization they introduce is held as necessary to satisfy the demands that, for this Theory, imposes the (...) understanding of intuitive concepts. Here I propose that our cognitive system can satisfy these demands without tolerating propositions basically determined by ad hoc concepts. I also suggest that the information provided by ad hoc concepts is dispensable for the understanding of intuitive concepts. Finally, I propose a local lexical position according to which, the intuitive concept expressed by a lexical item is the concept lexically associated with that item. (shrink)

This book discusses the concept of indirect reporting in relation to sociopragmatic, philosophical, and cognitive factors. In addition, it deals with several state-of-the-art topics with regard to indirect reports, such as trust, politeness, refinery and photosynthetic processes and cognitive features. The book presents socio-cognitive accounts of indirect reports that take into consideration Grice’s Cooperation Principle and Sperber and Wilson’s Relevance Theory. It discusses direct and indirect reports and their similarities and differences, with a focus on the neglected role of the (...) hearer in indirect reports. It presents an extensive comparison of translation and indirect reports, and examines politeness issues and the role of trust. It deals with the main principles governing the use and interpretation of indirect reports. Finally, the book discusses the idea of ‘common core’ and cross-cultural studies in reported speech and illustrates by means of an analysis of Persian reported speech, how subjectivity and uncertainty are presented among Persian speakers. (shrink)

In the debate about semantic context dependence, various truth-conditional frameworks have been proposed. Indexicalism, associated with e.g. Jason Stanley, accounts for contextual effects on truth conditions in terms of a rich covert syntax. Truth-conditional pragmatics, associated with e.g. François Recanati, does not locate the mechanisms for context dependence in the syntactic structure but provides a more complex semantics. In this dissertation, the hypothesis that indexicalism and truth-conditional pragmatics are empirically equivalent is explored. The conclusion that the hypothesis is correct emerges, (...) when claims and accounts in the debate are made formally precise, within the framework of model-theoretic semantics. -/- . (shrink)

Cross-referencing neurobiological knowledge with the invariance hypothesis, relevance theory, and frame semantics, Metaphor from the Ground Up: Understanding Figurative Language in Context unifies metaphor theory, fundamentally rethinks “context,” and moves linguistics into the twenty-first century.

This paper advances an approach to relevance grounded on patterns of material inference called argumentation schemes, which can account for the reconstruction and the evaluation of relevance relations. In order to account for relevance in different types of dialogical contexts, pursuing also non-cognitive goals, and measuring the scalar strength of relevance, communicative acts are conceived as dialogue moves, whose coherence with the previous ones or the context is represented as the conclusion of steps of material inferences. Such inferences are described (...) using argumentation schemes and are evaluated by considering 1) their defeasibility, and 2) the acceptability of the implicit premises on which they are based. The assessment of both the relevance of an utterance and the strength thereof depends on the evaluation of three interrelated factors: 1) number of inferential steps required; 2) the types of argumentation schemes involved; and 3) the implicit premises required. (shrink)

We argue against the dominant view in the literature that concepts are modulated in lexical modulation. We also argue against the alternative view that ‘grab bags’ of information that don’t determine extensions are the starting point for lexical modulation. In response to the problems with these views we outline a new model for lexical modulation that dispenses with the assumption that there is a standing meaning of a general term that is modified in the cases under consideration. In applying general (...) terms we intend to conform with our linguistic ancestors and in doing so we take facts about the referents of these terms for granted. In cases of lexical modulation we become aware of facts we took for granted and we need to change the facts we take for granted in order to see ourselves as continuing in a practice. These changes result in utterances of the general term referring to different properties. In general, concepts are neither the starting point for lexical modulation nor the standing meanings of words. (shrink)

This doctoral thesis examines the influence of mixed-language and humorous advertising slogans on different German target groups. The advertising slogans concerned are written in a foreign language, native language or both and partly include wordplays. It is examined which advertising slogan stays best in mind for which target group. Results are explained with humour theory, relevance theory and frame-shifting.

The problems of making and evaluating counterfactual claims about fictional characters cannot be adequately handled without taking into account the practices of literary criticism, interpretation, and re-creation. The direct-reference theory of names explains only a subset of the phenomena of fiction and explains away the rest as irrelevant or pseudo-problems, whereas some criticisms of that theory bring in metaphysical concepts that may obscure the issue. This paper suggests that the indeterminacy of fictions and the conventions of the aforementioned practices are (...) sufficient basis for explaining and assessing such counterfactual claims. In this view, fiction ceases to be understood as a phenomenon sui generis; it is instead an institutionalized use of the stipulative or computational aspects of language that are at work in other areas as well. Thus, these results can be brought into line with recent ideas in the fields of the philosophy of mathematics, relevance theory, and cognitive studies. (shrink)

The notions of inference and default are used in pragmatics with different meanings, resulting in theoretical disputes that emphasize the differences between the various pragmatic approaches. This paper is aimed at showing how the terminological and theoretical differences concerning the two aforementioned terms result from taking into account inference and default from different points of view and levels of analysis. Such differences risk making a dialogue between the theories extremely difficult. However, at a functional level of analysis the different theories, (...) definitions, and approaches to interpretation can be compared and integrated. At this level, the standardization of pragmatic inferences can be regarded as the development of a specific type of presumptions, used to draw prima-facie interpretations. (shrink)

Bringing together work by leading scholars in relevance theory, this volume showcases cutting-edge research within the theory, and demonstrates its influence across a range of fields including linguistics, pragmatics, philosophy of language, literary studies, developmental psychology and cognitive science. Organised into broad thematic strands that represent the latest research and debates, the volume shows the depth of analysis now possible after nearly forty years of intensive work in developing and applying the principles of relevance theory. The breadth of influence of (...) the framework is reflected in the chapters of the volume, in some cases moving beyond the traditional realms of semantics and pragmatics to include discourse analysis, language acquisition, media and education. The volume will be essential reading for researchers in these fields, as well as for those already working within relevance theory or with other pragmatic theories. (shrink)

Gricean intentionalists hold that what a speaker says and means by a linguistic utterance is determined by the speaker's communicative intention. On this view, one cannot really say anything without meaning it as well. Conventionalists argue, however, that malapropisms provide powerful counterexamples to this claim. I present two arguments against the conventionalist and sketch a new Gricean theory of speech errors, called the misarticulation theory. On this view, malapropisms are understood as a special case of mispronunciation. I argue that the (...) Gricean theory is supported by empirical work in phonetics and phonology and, also, that conventionalism inevitably fails to do this work justice. I conclude, from this, that the conventionalist fails to show that malapropisms constitute a counterexample to a Gricean theory. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 209 Seiten: 99-123.

Lepore and Stone devote Part I of their book to setting out a number of views that act as foils for their own positive ‘disambiguation’ view of interpretation developed in Part II. They divide their opposition into three camps: The Gricean rationalists, the neo-Gricean lexicalists, and the empirical psychologists. I try to show why a ‘disambiguation’ view of such phenomena is unappealing and why Relevance Theory provides a better account of these phenomena. I end with some brief remarks about what (...) all of this tells us about the interface between semantics and pragmatics. (shrink)

The purpose of this paper is to show whether the two crucial dimensions used for assessing the quality of argumentation, argument-as-a-product (argument structure) and argument-as-a-process (relevance), are interrelated, and how they can be used to assess the effect of argumentative mode on students’ arguments. To this purpose, a twofold coding scheme will be developed, aimed at capturing: a) the argumentative function of evidence use and b) the dialogical relevance of evidence use. A study will be described in which students’ use (...) of evidence is elicited in two distinct argumentative modes (dialogical vs. non-dialogical). According to the results, in the dialogical mode students tended to use evidence in a more sophisticated way from both argument evaluation perspectives. (shrink)

The problem of establishing the best interpretation of a speech act is of fundamental importance in argumentation and communication in general. A party in a dialogue can interpret another’s or his own speech acts in the most convenient ways to achieve his dialogical goals. In defamation law this phenomenon becomes particularly important, as the dialogical effects of a communicative move may result in legal consequences. The purpose of this paper is to combine the instruments provided by argumentation theory with the (...) advances in pragmatics in order to propose an argumentative approach to meaning reconstruction. This theoretical proposal will be applied to and tested against defamation cases at common law. Interpretation is represented as based on a hierarchy of interpretative presumptions. On this view, the development of the logical form of an utterance is regarded as the result of an abductive pattern of reasoning in which various types of presumptions are confronted and the weakest ones are excluded. Conflicts of interpretations and equivocation become essentially interwoven with the dialectical problem of fulfilling the burden of defeating a presumption. The interpreter has a burden of explaining why a given presumption is subject to default, assuming that the speaker is reasonable and acting based on a set of shared expectations. (shrink)