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  1. Exploring the Effects of Anticounterfeiting Strategies on Customer Values and Loyalty.Wen-Ruey Lee, Sheng-Hsiung Chang, Yi-Ching Hsieh & Hung-Chang Chiu - 2009 - Ethics and Behavior 19 (5):403-413.
    Product counterfeiting, a serious problem throughout the world, is particularly challenging for luxury brands, which often have simple designs and a value that depends largely on buyers' perceptions. This study incorporates the concept of customer value into an investigation of the anticounterfeiting strategies. Both hedonic and utilitarian values positively influence customer loyalty toward luxury brands. As a means to strengthen customer values, legal and product strategies positively influence customers' hedonic value, whereas communication and product strategies positively influence their utilitarian value. (...)
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  • Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products.Alexander Davidson, Marcelo Vinhal Nepomuceno & Michel Laroche - 2019 - Journal of Business Ethics 155 (2):479-494.
    In recent years, counterfeiting has grown exponentially and has now become a grave economic problem. The acquisition of counterfeits poses an ethical dilemma as it benefits the buyer and illegal seller at the cost of the legitimate producer and with fewer taxes being paid throughout the supply chain. Previous research reveals inconsistent and sometimes inconclusive findings regarding whether materialism is associated, positively or negatively, with intentions to purchase counterfeits. The current research seeks to resolve these inconsistencies by investigating previously ignored (...)
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  • The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers' Perception of Fit with Corporate Social Responsibility.Catherine Janssen, Joëlle Vanhamme, Adam Lindgreen & Cécile Lefebvre - 2014 - Journal of Business Ethics 119 (1):45-57.
    The notion of “responsible luxury” may appear as a contradiction in terms. This article investigates the influence of two defining characteristics of luxury products—scarcity and ephemerality—on consumers’ perception of the fit between luxury and corporate social responsibility (CSR), as well as how this perceived fit affects consumers’ attitudes toward luxury products. A field experiment reveals that ephemerality moderates the positive impact of scarcity on consumers’ perception of fit between luxury and CSR. When luxury products are enduring (e.g., jewelry), a scarce (...)
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