This essay argues that through a new and radical relationship with digital technologies that are oriented towards networking and automaticity, humans have become estranged from what philosopher Arnold Gehlen termed the ‘circle of action’ that expressed our ancient adaptation to tool use and constituted the basis for our capacity for reflective consciousness. The objectification of the material and analogue relationship that enabled humans to ‘act’ upon the world and to construct the basis for our collective endeavours, this paper shows, is (...) beginning to redirect the social orientation that tool use enabled, back to a form of individualism I term a ‘post-modern vanity’. Computer-driven automation on a networked and global scale is engendering a new illusion regarding our relationship with technology. Greek philosophy, later religion, and then the Enlightenment all saw our relation to technology as evidence of either our ‘specialness’ or our inherent ‘mastery over nature’. These perspectives resulted in our acquiring a ‘reasoned self-delusion’ wherein for the individual life had meaning and was ontologically tolerable—we thought ourselves to be of a realm beyond raw nature. Automation, however, to an unprecedented degree, objectifies and exteriorizes the processes of technology use, alienating the individual from the ‘circle of action’. This process is throwing us back to another form of what this essay terms a ‘reasoned self-delusion’ where we increasingly believe that we no longer need each other so much. The cult of computer efficiency and the virtual sphere of the network that it has spawned, I argue, is a largely barren sphere of radical individualism, a post-modern vanity, where we exist at a borderland closer to nature and to the animals than we have been for thousands of years. (shrink)