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  1. The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. [REVIEW]Diego Rinallo, Suman Basuroy, Ruhai Wu & Hyo Jin Jeon - 2013 - Journal of Business Ethics 114 (3):425-441.
    Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media treat their advertisers favorably, providing these advertisers’ products extra visibility in supposedly neutral editorial content. Empirically, we model the determinant of media coverage of Italian fashion products in an extended dataset of consumer magazines in Italy, France, Germany, (...)
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  • Investigating Moral Ideology, Ethical Beliefs, and Moral Intensity Among Consumers of Pakistan.Syed Afzal Moshadi Shah & Shehla Amjad - 2017 - Asian Journal of Business Ethics 6 (2):153-187.
    The purpose of the study is to empirically examine moral ideology, ethical beliefs, and moral intensity in the context of Pakistan. Jones, 366–395, 1991) model and Muncy and Vitell have extensively been investigated and validated in west for examining ethical decision-making process. This study examines and validates these models in a collectivist cultural settings, i.e., Pakistan. A self-administered online survey technique using convenience sampling technique was used to gather data from a sample of 1000 consumers in Pakistan. Final analysis was (...)
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  • Food Ethics: Issues of Consumption and Production. [REVIEW]Rob Irvine - 2013 - Journal of Bioethical Inquiry 10 (2):145-148.
  • Ethical Evaluation of a Proposed Statutory Regulation of Food Advertising Targeted at Minors in Spain.Almudena del Pino & Miguel Ángel Royo-Bordonada - 2016 - Public Health Ethics 9 (3):312-327.
    Food advertising targeted at children is associated with the development of unhealthy eating habits and childhood obesity. In Spain, where one in every three children suffers from overweight, a voluntary regulation mechanism has been adopted to control such advertising, despite evidence of its ineffectiveness. This study's stated objective was to evaluate the grounds for implementing a policy that would ban the advertising of energy-dense, nutrient-poor food and beverages targeted at children in Spain, incorporating an ethical perspective in the analysis. Using (...)
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  • Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising.David Boush, Robert Madrigal & Guang-Xin Xie - 2015 - Journal of Business Ethics 129 (2):281-293.
    Previous behavioral research on advertising deception has focused on the extent to which consumers would be misled by claims and implications of advertisements. The present research examines the effect of an important, but largely neglected, dimension: the severity of anticipated harm as a result of being deceived. Two experiments disentangle the effect of anticipated harm on consumer brand attitudes and purchase intentions from that of perceived deception. Interestingly, greater harmfulness increases diagnosticity of perceived deception, which partially accounts for consumers’ negative (...)
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  • Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising.Caroline Moraes & Nina Michaelidou - 2017 - Journal of Business Ethics 141 (2):231-233.
    The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, (...)
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