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  1. Examining the Win‐Win Proposition of Shared Value Across Contexts: Implications for Future Application.Annika Voltan, Chantal Hervieux & Albert Mills - 2017 - Business Ethics: A European Review 26 (4):347-368.
    This article examines the concept of creating shared value as articulated by Michael Porter and Mark Kramer, in non-Western and Western contexts. We define non-Western contexts as those in so-called “developing” countries and emerging economies, whereas Western ones pertain to dominant thinking in “developed” regions. We frame our research in postcolonial theory and offer an overview of existing critiques of CSV. We conduct a critical discourse analysis of 66 articles to identify how CSV is being cited by authors, and potential (...)
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  • Tata as a Sustainable Enterprise: The Causal Role of Spirituality.Siddharth Mohapatra & Pratima Verma - 2018 - Journal of Human Values 24 (3):153-165.
    The year 2018 is the 150 anniversary of the Tata group. This article is an attempt to examine the role of spiritual family values in shaping Tata as a sustainable business. Jamsetji Nusserwanji Tata, the founder of Tata, was a trained Parsi priest, who was greatly influenced by Humata or good thoughts, Hukhta or good words, and Hvarshta or good deeds toward others. Since its founding in 1868, the Tata leadership legacy has persistently followed those watchwords of the Zoroastrian faith. (...)
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