How we think national standard languages came to dominate the world depends on how we conceptualize the way languages are linked to the people that use them. Weberian theory posits the arbitrariness and constructedness of a community based on language. People who speak the same language do not necessarily think of themselves as a community, and so such a community is an intentional, political, and inclusive production. Bourdieusian theory treats language as a form of unequally distributed cultural capital, thus highlighting (...) language’s classed nature. The rise of standard languages thus reflects a change in the class structure of a nationalizing society. In contrast, I move beyond the familiar Western cases on which these theories are based to reveal the shortcomings of both these theoretical approaches. China, with an exceptionally artificial national standard language that was promulgated by the state in an extremely top-down process, highlights the importance of intentionality in both the design of the language and the social function it was supposed to play. Building on Weber and Bourdieu, I argue that even egalitarian language standardization projects, such as the Chinese case, can result in unintended new hierarchies of privilege and power, outrunning the best intentions of their designers. (shrink)