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  1. Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case From the Spanish Tourism Industry.Patricia Martínez, Andrea Pérez & Ignacio Rodríguez del Bosque - 2014 - Journal of Business Ethics 124 (1):47-66.
    Recently, organizational identity is being given more attention than ever before in the business world. This notion has grown substantially in importance in the hospitality industry. Facing increased competition, hospitality companies are driven to project a positive image to their stakeholders. Therefore, these organizations have begun to develop new organizational identity programs as part of their strategies to achieve their desired identities. This study analyzes the role of corporate social responsibility in the definition of the Organizational Identity of these organizations, (...)
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  • Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. [REVIEW]John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser - 2011 - Journal of Business Ethics 102 (1):1-14.
    Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corporate marketing has an explicit ethical/CSR dimension and extends stakeholder theory by taking account of an institution’s past, present and (prospective) future stakeholders. In our article, we discuss, scrutinise and elaborate the notion of ethical corporate marketing. We argue that an ethical corporate marketing positioning is a (...)
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  • Stakeholder Engagement Through Empowerment: The Case of Coffee Farmers.Chiara Civera, Simone de Colle & Cecilia Casalegno - 2019 - Business Ethics: A European Review 28 (2):156-174.
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