The theory of social representations must be understood in terms of its proper epistemology so that it can accomplish its full potential in social sciences. This is often difficult to achieve because researchers comprehend it in terms of concepts that are part of static and individualistic Newtonian epistemology rather than in terms of dynamic and relational Einsteinian epistemology. This article considers three signposts that Moscovici identifies and analyses in the theory of relativity, namely the relation between epistemology and science, theory (...) and method, and the argument against the explanation of effects by their causes. The following question is posed: are these signposts also characteristic of the theory of social representations? This question is examined focusing on interactional epistemology, theory and method and the diversity of natural thinking and communication. Moscovici's Psychoanalysis shows that natural thinking appears in a plurality of modes according to the situation in which it takes place and according to social groups towards which it is directed. Natural thinking is controversial and communication-centred. Different professionals, groups and lay people use different kinds of speaking and different communicative genres when they try to resolve “the same” problem. The article suggests that bringing together dialogicality, dialogical linguistics and the theory of social representations may open up new possibilities for theoretical developments in social psychology. (shrink)

In Psychoanalysis, its image and its public Moscovici introduced the theory of social representations and took further the project of rehabilitating common sense. In this paper I examine this project through a consideration of the problem of cognitive polyphasia, and the continuity and discontinuity between different systems of knowing. Focusing on the relations between science and common sense. I ask why, despite considerable evidence to the contrary, the scientific imagination tends to deny its relation to common sense and believe that (...) can displace it. I argue that the psychosocial dynamic between common sense and science is revealing of how heavily they are entangled in, and indeed indebted to each other. Even more, this dynamic allows for a full appreciation of what the theory of social representations calls states of cognitive polyphasia. Different systems of thinking and knowing do not displace each other but live side by side, co-existing in a variety of ways, fulfilling different functions and answering different needs in social life. (shrink)

The study “Psychoanalysis—its image and its public” intimates that common sense is increasingly informed by science. But common sense asserts its autonomy and, in turn, may affect the trajectory of science. This is a process that leads to many differentiations—in common sense, in scientific innovation and in political and regulatory structures. Bauer and Gaskell's toblerone model of triangles of mediation provided a distillation of their reading of “La Psychanalyse.” Here it was argued that representations are multi-modal phenomena necessitating the use (...) of multiple methodologies .In this paper we briefly summarise these arguments and elaborate ways in which social representation theory can be considered a progressive research programme. “Progressive” because as the theory has developed it has extended the range and depth of its conceptual basis; it provides a new synthesis for the social scientific understanding of the phenomena of common sense and of representation; it acts as an antidote to the reductionism of public opinion and, finally, it is a stimulus to depart from disciplinary silos. However, there remain unresolved issues: how to segment the relevant social milieus and how to close the feedback loop from common sense to science? (shrink)

Balance and common sense are commonplace concepts used to bring an audience to a place of shared understanding. These commonplaces also function as decision-making heuristics. I argue in this paper that the commonplaces ?balance? and ?common sense? are problematic because they suggest decision-making strategies that strip associated information of complexity and value. Through an examination of theory and responses to interviews conducted in relation to an ongoing project on environmental rhetoric, I problematize these concepts and consider how awareness of the (...) interaction of these commonplaces and heuristics can benefit rhetors and agencies seeking environmental change. (shrink)

The history of the National News Council's creation and demise demonstrates that there are well?grounded rationales in social vision between those who supported the concept of the NNC and those who believe its etablishment was ill?founded. This article suggests that the root of the NNC controversy lies in the differences between Madison and Jefferson's perspectives on the place of information in society. Madison and Jefferson's view on press freedom and responsibility may be as important to the debate about the NNC's (...) status as the more frequently cited pragmatic considerations such as the Council's infrastructure or management. The philosophic issues raised here are ethical at base, and should be considered by critics contemplating vehicles for media accountability. (shrink)

. Creativity is a concept far more often associated with art than with science. The creative dimension of scientific inquiry and practice is described and compared with its artistic counterpart; similarities and differences are analyzed.