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  1. Communicating Moral Legitimacy in Controversial Industries: The Trade in Human Tissue.A. Rebecca Reuber & Anna Morgan-Thomas - 2019 - Journal of Business Ethics 154 (1):49-63.
    Globally active companies are involved in the discursive construction of moral legitimacy. Establishing normative conformance is problematic given the plurality of norms and values worldwide, and is particularly difficult for companies operating in morally controversial industries. In this paper, we investigate how organizations publicly legitimize the trade of human tissue for private profit when this practice runs counter to deep-seated and widespread moral beliefs. To do so, we use inductive, qualitative methods to analyze the website discourse of three types of (...)
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