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  1. Driving Factors for the Success of the Green Innovation Market: A Relationship System Proposal.Janine Fleith de Medeiros, Gabriel Vidor & José Luís Duarte Ribeiro - 2018 - Journal of Business Ethics 147 (2):327-341.
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  • Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 114 (3):489-500.
    The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to (...)
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  • Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework. [REVIEW]Erifili Papista & Athanasios Krystallis - 2013 - Journal of Business Ethics 115 (1):75-92.
    This conceptual article applies the customer value (CV) concept in the context of green marketing aiming to provide insights on the factors that motivate and/or hinder the development of consumer–green brand relationships. The article draws upon existing literature on the streams of CV, relationship marketing and environmental behaviour and synthesises relevant findings to propose an integrated conceptual framework entailing all identified types of value and cost, psychographic characteristics, as well as dimensions of relationship quality (RQ) and loyalty. Furthermore, it addresses (...)
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  • The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 116 (1):107-119.
    Because no previous literature discusses the determinants of green product development performance, this study develops an original framework to fill the research gap. This study explores the influences of green dynamic capabilities and green transformational leadership on green product development performance and investigates the mediation role of green creativity. The results demonstrate that green dynamic capabilities and green transformational leadership positively influence green creativity and green product development performance. Besides, this study indicates that the positive relationships between green product development (...)
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  • Antecedents of Green Brand Equity: An Integrated Approach.Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong & Fon Sim Ong - 2014 - Journal of Business Ethics 121 (2):203-215.
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  • The Diamond Model of Authentic Green Marketing: Evidence From the Sustainable Architecture Industry.Ian D. Parkman & Alan J. Krause - 2018 - Business and Society Review 123 (1):83-118.
    While “green marketing” has emerged as powerful competitive force, many markets lack clear institutional standards or knowledgeable customers to allow firms committed to sustainable practices to differentiate themselves from opportunistic, green-washing competitors. Within these contexts we propose a firm-level lens based on authentic firm reputation as an important, yet poorly understood, competitive force. Drawing on interview data from the architectural design services context we identify the elements that firms use to communicate their own authenticity, as well as discourage green-washing behavior (...)
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  • How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness.Aparna Sundar & James J. Kellaris - 2017 - Journal of Business Ethics 146 (3):685-701.
    Despite the moral gravity and far-reaching consequences of ethical judgment, evidence shows that such judgment is surprisingly malleable, prone to bias, informed by intuition and implicit associations, and swayed by mere circumstance. In this vein, this research examines how mere colors featured in logos can bias consumers’ ethical judgments about a retailer. Exposure to a logo featuring an eco-friendly color makes an ethically ambiguous practice seem more ethical; however, exposure to a logo featuring a non-eco-friendly color makes the same practice (...)
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  • The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-Affirmation on Consumers’ Propensity to Choose Green Hotels.Yixing Lisa Gao & Anna S. Mattila - 2016 - Journal of Business Ethics 136 (3):575-585.
    Previous research on consumers’ willingness to choose a green hotel has yielded mixed results, with some studies indicating a positive relationship with the hotel’s CSR initiatives, while others suggesting that there is no booking advantage for hotels going green. The present research seeks to understand the social nature of green hotel booking decisions and proposes a conceptual framework elucidating three primary factors that underlie consumers’ propensity to choose a green hotel. The study findings indicate that, importantly, a consumer’s social relationship (...)
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  • A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty.Rui Guo, Lan Tao, Caroline Bingxin Li & Tao Wang - 2017 - Journal of Business Ethics 140 (3):523-536.
    For many energy companies in China, green brand strategy is becoming an important approach to enhance competitive advantage. However, greenwashing behaviors result in a crisis of trust. Existing research focuses on green marketing, but is silent on the institutional view of the trust crisis resulting from greenwashing by energy brands. Thus, this study takes a decoupling perspective from institutional theory and considers legitimacy, energy policy management, and green brand theories to shed light on the path from the decoupling of an (...)
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  • How the Market Values Greenwashing? Evidence From China.Xingqiang Du - 2015 - Journal of Business Ethics 128 (3):547-574.
    In China, many firms advertise that they follow environmentally friendly practices to cover their true activities, a practice called greenwashing, which can cause the public to doubt the sincerity of greenization messages. In this study, I investigate how the market values greenwashing and further examine whether corporate environmental performance can explain different and asymmetric market reactions to environmentally friendly and unfriendly firms. Using a sample from the Chinese stock market, I provide strong evidence to show that greenwashing is significantly negatively (...)
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  • The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. [REVIEW]Ching-Hsun Chang - 2011 - Journal of Business Ethics 104 (3):361-370.
    This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but (...)
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