In the times where the predominant description of the world has become that of the so-called “post-truth” reality, all the questions on the possibilities of leading a fulfilled life, the life of εὐδαιμονία, seem to have become irrelevant, if not unattainable. This is due to the reason that εὐδαιμονία, as such, intrinsically involves a connection with the truth and the universal. On the other hand, the concept of a fulfilled life should not exclude subjective happiness. The latter has always been (...) intertwined with the concept of pleasure. Nonetheless, what the contemporary world-view has to offer is not at all the compound of pleasure and truth, the dialectics of particular and the universal. Instead, it is a paradigm of life led by undifferentiated particular pleasures, to be desired and pursued for the sole purpose of their being pleasurable. Paradoxical as it may seem, the issue is not a new one. The first aim of this paper is to critically assess the Epicurean concept of pleasure. Rather than taking an a priori moralistic stance, I intent to point out that the concept in question is intrinsically, i.e., theoretically problematic. My second aim is to critically analyze the hedonistic world-view as such assessing it primarily as a political attitude. In addition, I hope to show that in contrast to ancient hedonism, which I regard as a type of unintentional individual escapism, contemporary hedonism has transformed into a systematically induced and politically desired ideology of activism prevention. Phrased in the context of Platonic terminology, it has become the discourse of the Cave. Thus, beginning with the sources analysis, the paper is mainly conceived as a critique of an idea targeting both its early and its ultimate manifestations. (shrink)