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  1. Ethics, Faith, and Profit: Exploring the Motives of the U.S. Fair Trade Social Entrepreneurs.John James Cater, Lorna A. Collins & Brent D. Beal - 2017 - Journal of Business Ethics 146 (1):185-201.
    Although fair trade has grown exponentially in the U.S. in recent years, we do not have a clear understanding of why small U.S. firms choose to participate in it. To answer this question, we use a qualitative case study approach and grounded theory analysis to explore the motivations of 35 small fair trade businesses. We find that shared values and the desire to help others, often triggered by a critical incident, lead social entrepreneurs to found and sustain fair trade businesses. (...)
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