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  1. Procedural and Distributive Fairness: Determinants of Overall Price Fairness.Jodie L. Ferguson, Pam Scholder Ellen & William O. Bearden - 2014 - Journal of Business Ethics 121 (2):1-15.
    The present research isolates the fairness assessment of the process used by the retailer to set a price, as well as the distributive fairness of the price compared to the price that others are offered, and examines the combined effect of procedural fairness and distributive fairness on overall price fairness. Two experimental studies examine procedural and distributive fairness effects on overall price fairness. In study 1, procedural fairness and distributive fairness are manipulated and found to interact to bring about overall (...)
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  • Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake.Adam Nguyen & Juan Meng - 2013 - Journal of Business Ethics 114 (3):529-547.
    This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. It has been widely recognized that price fairness judgments concern both the outcome (fair price) and the procedure leading to the outcome (fair pricing). However, extant research has traditionally viewed procedural fairness as a means to outcome fairness. According to this instrumental view, procedural fairness is a component or antecedent of outcome fairness, but has no direct effects on consumers’ responses to prices. Building on the (...)
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  • Gray Shades of Green: Causes and Consequences of Green Skepticism.Constantinos N. Leonidou & Dionysis Skarmeas - 2017 - Journal of Business Ethics 144 (2):401-415.
    Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both academics and practitioners. Building on attribution theory, we develop and test a theoretically anchored model that explains the sources and consequences of green skepticism. The study findings reveal that consumers’ perceptions of industry norms, corporate social responsibility, and corporate history are important factors that explain why consumers assign different motives to corporate environmental actions. In addition, the results (...)
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