The United Kingdom’s approach to encouraging environmentally positive behaviour has been three-pronged, through voluntarism, incentives and regulation, and the balance between the approaches has fluctuated over time. Whilst financial incentives and regulatory approaches have been effective in achieving some environmental management behavioural change amongst farmers, ultimately these can be viewed as transient drivers without long-term sustainability. Increasingly, there is interest in ‘nudging’ managers towards voluntary environmentally friendly actions. This approach requires a good understanding of farmers’ willingness and ability to take (...) up environmental activities and the influences on farmer behavioural change. The paper aims to provide insights from 60 qualitative farmer interviews undertaken for a research project into farmers’ willingness and ability to undertake environmental management, particularly focusing on social psychological insights. Furthermore, it explores farmers’ level of engagement with advice and support networks that foster a genuine interest, responsibility and a sense of personal and social norm to sustain high quality environmental outcomes. Two conceptual frameworks are presented for usefully exploring the complex set of inter-relationships that can influence farmers’ willingness to undertake environmental management practices. The research findings show how an in-depth understanding of farmer’s willingness and ability to adopt environmental management practices and their existing level of engagement with advice and support are necessary to develop appropriate engagement approaches to achieve sustained and durable environmental management. (shrink)

Climate change poses as one of the greatest ethical challenges of the contemporary era and which is rapidly affecting all sectors and ecosystems, including natural ecosystems and human and social environments. The impacts on human societies, and societies’ ability to mitigate and adapt to these changes and to adhere to ethical principles are influenced by various factors, including gender. Therefore, this study aimed to design a model of climate change adaptation behavior among rice farmers in Mazandaran Province, northern Iran, based (...) on gender analysis and using the developed model of protection motivation theory. For this purpose, 173 female and 233 male rice farmers in Mazandaran Province were selected through stratified random sampling. The results showed that threat and coping appraisal had positive and significant effects on climate change adaptation behavior in both groups. Additionally, men’s and women’s perceived severity had the greatest impact on threat appraisal, and response costs had the greatest impact on their coping appraisal of climate change. Given that climate change adaptation behavior has been largely dependent on the development of ethical principles and the behavior of men and women toward climate change and based on the research findings, some suggestions are recommended at the mega, macro, meso and micro levels for male and female rice farmers to adapt to the climate change phenomenon. (shrink)

This study was undertaken to assess farmers’ attitudes toward sustainable agriculture and the environment. The majority of Ontario farmers in this 1991 survey supported the need for government policies which promote sustainable agriculture but there were major differences in the government policies which farmers thought would be sustainable or desirable. Most farmers felt the Government should promote diversified rural economic development, sponsor appropriate research and provide conservation grants to farmers willing to change to more sensitive environmental methods. Those least interested (...) in forms of government intervention designed to enhance agricultural sustainability operated the largest farms. Conversely, those most likely to be receptive to government regulations and interventions designed to enhance rural equity, stability, productivity and sustainability were the smaller operation farmers who most often had off-farm employment. (shrink)