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  1. Surveying Ethics: A Measurement Model of Preference for Precepts Implied in Moral Theories.Veljko Dubljević, Sam Cacace & Sarah L. Desmarais - forthcoming - Review of Philosophy and Psychology:1-18.
    Recent research in empirical moral psychology attempts to understand the salient normative differences that laypeople have when making moral decisions by using survey methodology that is based on the operationalized principles from moral theories. The PPIMT is the first measure designed to assess respondents’ preference for the precepts implied in the three dominant moral theories: virtue ethics, deontology, and consequentialism. The current study used a latent modeling approach to determine the most theoretically and psychometrically-sound model for the PPIMT using a (...)
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  • Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception.Guang-Xin Xie, Hua Chang & Tracy Rank-Christman - forthcoming - Journal of Business Ethics:1-17.
    Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other’s situation, increases consumers’ ethical tolerance for marketers’ deceptive behaviors. By contrast, the current research demonstrates that consumers who take the dishonest marketers’ perspective become less tolerant of deception when consumers’ moral self-awareness is high. This effect is driven by moral self-other differentiation as consumers contemplate deception from the marketers’ perspective: high awareness of the “moral (...)
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