’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.

Long before the emergence of the modern brand economy, Thorstein Veblen elaborated an economic theory centered on symbolic entities. Based on his thought, this article pursues a view of the brand which escapes both sociological and economic approaches to the phenomenon. Views of the brand as a meaningful object and of the trademark as a signal of product quality omit the simple possibility that the brand, to some extent, is a symbol turned into a commodity. The article develops this possibility (...) using Veblen’s economic theory of display, which can be read as revolving around the notion of a ‘costly symbol’. Things which necessitate waste, and thus materially attest to wealth, enter Veblen’s economy of display insofar as they become valued for their own sake. His theory thus foretells the basic transformation that characterizes the emergence of modern brand economy, where symbols which ostensibly qualified commodities became by themselves economic objects. (shrink)

With widespread advances in the diffusion and application of medical technologies, the phenomena of misuse and overuse have become pervasive. These phenomena not only increase the cost of health care systems and deplete the accessibility and availability of health care services, they also jeopardize patient autonomy. From a literature review on this aspect of medical technology, an impact on patient autonomy is found in almost all cases, with the exception of philosophical or ethical writings, in which there is not much (...) practical application for health policy and law. In this article, the major finding is that in the area of patient autonomy, it does not matter much whether the “physician decides” or the “patient decides” in the current “disease care” health system, where most of the doctors focus only on disease treatment using aggressive medical technologies. It is also our “disease care” system that ensures that the patients, the health care professionals, or the health care management cannot safeguard their autonomy. Only when the genuine health care system is restored will patient autonomy be protected. (shrink)

This paper is a review of words and their meanings in the field of technology studies, and an analysis the semantics of an idealistic international technology-related social movement that flourished briefly during the second half of the twentieth century. Sloppy nomenclature employed by proponents and observers of the movement led to people with opposite views appearing to agree (and vice versa), with the consequence that the movement’s valuable policy insights exerted only marginal influence on mainstream technology policy. I conclude that (...) poor technological semantics may undermine effective technological practice. Suggestions for a constructive technological nomenclature are presented. (shrink)

This article focuses on Manuel Castells's claim that the information age announces major changes in stratification and, accordingly, in social and political mobilization. His assertion that informational labour displaces generic labour in informational capitalism is examined in terms of its conceptual and historical accuracy, and questions are raised about the notion of meritocracy embedded in his depiction of informational labour. The idea that the network society is characterized by `a faceless collective capitalist' is also called into question by evidence of (...) the persistence of a propertied class. Finally, Castells's analysis of the emergence and significance of identitybased mobilizations is examined. (shrink)

Sustainability is an important topic for understanding and developing our society. For scholars who want their academic contributions to have an impact, sustainability is important for our conceptual systems. Because our conceptual systems share similarities with our social systems, we may investigate their characteristics to gain insight into how both may be achieved or at least understood. Theories of the humanities as well as the social/behavioral sciences are changing very rapidly. They are fragile and few seem to have any longevity. (...) At the same time, the theoretical base does not seem to be “advancing.” They are not supporting highly effective results in the real world, so we continue to have seemingly insolvable problems such as crime, war, and poverty. This may be because academia has become inward-focused or, in Luhmann’s terminology, autonomous from the outside world. In seeking to understand how to develop more sustainable theories we found that the concept of sustainability is contested. And, in the process of comparing the sustainability of social systems to the sustainability of theories, we came to realize that neither perspective is viable. Drawing on Luhmann’s insights on the interdependence of theories and society, we came to realize that the two exist in a coevolutionary relationship. Importantly, we present an approach for measuring that evolution and suggest directions for accelerating the coevolutionary advance of society and science. (shrink)

Judaism and Christianity, the religious traditions most influential on Western civilization, taught that the universe was created by the Word and that human beings were distinguished from all other animals by their use of words. What characterizes our age is a growing reliance on images as our words are being desymbolized. This desymbolization of experience, language, and culture results primarily from what Jacques Ellul has called technique, which has been built up with discipline-based approaches to knowing and doing. It has (...) helped create a new human nature as well as new social forms called mass societies, in which integration propaganda is required to make up the deficits of our highly desymbolized cultures. As a result, life in a mass society defers to science for knowing and to technique for doing, thereby creating a cult of efficiency that is at the root of our economic, social, and environmental crises. How far this desymbolization can go may well turn out to be the decisive issue of the 21st century. (shrink)

Most aspects of the current crisis regarding society-biosphere interactions can be attributed to the knowledge strategy adopted by contemporary universites. The artificial separation of science, technology, and society in separate faculties makes it very difficult for teaching staff and students to cross their boundaries. It is argued that STS, with its emphasis on transdisciplinarity, can help to ameliorate this crisis by providing an integrated learning experience. To do this, however, STS has to restructure itself to overcome the limitations imposed by (...) the knowledge strategy of the contemporary university. (shrink)

This article attempts to make some sense of what is happening to the role of money and the economy in our lives and in our communities. It shows that the picture provided by the discipline of economics makes no sense at all. Corporations and national economies have become wealth extractors as opposed to wealth creators. Only about 3% of daily financial flows around the globe have any meaningful connection to the production and distribution of goods and services or to direct (...) productive investments. Free trade is restricted to the flows of goods and services, but it is forced trade to people and communities. Such flows ought to serve them, but under free trade they are permitted to do more harm than good. These developments have transformed the role of money and the economy into wealth extraction or what may be regarded as antimoney and an antieconomy. The implications are far reaching, and require urgent attention if the present human, social, and environmental crises are not to be intensified. (shrink)

The hypothesis of an antieconomy developed in part 1 is incommensurate with mainstream economics. This article explores three reasons for this situation: the limits of discipline-based scholarship in general and of mainstream economics in particular, the status of economists in contemporary societies, and the failure of economists to accept any responsibility for the consequences flowing from the application of their theories. Politicians are unable to resist their economic advisors who speak in the name of science, with the result that the (...) democratic process in relation to economic issues is essentially paralyzed. (shrink)

The strengths and weaknesses of the discipline-based organization of our professions can help us understand both the enormous successes of our civilization and its equally spectacular failures. Placing engineering and other professions under greater public scrutiny is recommended as a first step toward addressing our deep structural economic, social, and environmental crises. Doing so can facilitate university reforms to adjust the discipline-based approaches to scientific knowing and technical doing, to permit future graduates to make decisions with better ratios of desired (...) to undesired effects. In the meantime, our war on ourselves rages on. (shrink)

What is the likelihood of controlling technology by means of the law? In traditional societies, the law was deeply embedded in, and dependent on, culture (the totality of human creations for making sense of and living in the world). Industrialization required a complete restructuring of both technology and society, thus engulfing all traditions in a flood of new situations for which there were no precedents. This necessitated a growing reliance on reason at the expense of culture, thereby creating a rational (...) and technical order that evolved with less and less reference to sense (i.e. experience and culture). It is within this context that recent legal transformations must be understood as participating in an order of non-sense. This bodes ill for protecting and helping to ensure a livable, sustainable human future. (shrink)

This fourth part outlines a strategy for overcoming the limitations of the knowledge system for engineering by combining intellectual maps, preventive approaches, umbrella concepts, and round tables as described in the earlier parts. A discussion of the issues faced by modern medicine illustrates the paradigmatic nature of the diagnosis and prescription made for engineering. The social sciences face mirror-image problems. One response has been the rise of new disciplines such as communications, environmental studies, urban affairs, criminology, and policy studies. To (...) avoid the limitations of discipline-based knowing and doing, a similar strategy for their transformation will have to be implemented. Considerable synergies would result if parallel efforts to transform the present knowledge system were carried out throughout the university. Some suggestions are made as to how this can be supported by organizational and institutional changes. Finally, it is suggested that such a transformation of the university could make a critical and decisive contribution to overcoming the current economic, social, and environmental crises. (shrink)

Sustainability is an important topic for understanding and developing our society. For scholars who want their academic contributions to have an impact, sustainability is important for our conceptual systems. Because our conceptual systems share similarities with our social systems, we may investigate their characteristics to gain insight into how both may be achieved or at least understood. Theories of the humanities as well as the social/behavioral sciences are changing very rapidly. They are fragile and few seem to have any longevity. (...) At the same time, the theoretical base does not seem to be “advancing.” They are not supporting highly effective results in the real world, so we continue to have seemingly insolvable problems such as crime, war, and poverty. This may be because academia has become inward-focused or, in Luhmann’s terminology, autonomous from the outside world. In seeking to understand how to develop more sustainable theories we found that the concept of sustainability is contested. And, in the process of comparing the sustainability of social systems to the sustainability of theories, we came to realize that neither perspective is viable. Drawing on Luhmann’s insights on the interdependence of theories and society, we came to realize that the two exist in a coevolutionary relationship. Importantly, we present an approach for measuring that evolution and suggest directions for accelerating the coevolutionary advance of society and science. (shrink)

Stakeholder theorists have traditionally objected to the neoclassical conception of the firm as a vehicle for maximizing profit or shareholder wealth, thus opening up space for controversial engagement with neoclassical economics. The present paper fills some of this space by elaborating the parallels between stakeholder theory and classical institutional economics, a heterodox school of economic thought that has long been critical of a broad range of neoclassical ideas. Rooted in the writings of Veblen and Commons, classical institutional economics explores how (...) the social provisioning process is coordinated or hindered by real-world business institutions. From this standpoint, stakeholder theory highlights the possibility of overcoming the institutionally ingrained conflicts and trade-offs for the sake of realizing common human interests in organizing the social provisioning process in an orderly and reasonable way. This argument not only illuminates the relationship of stakeholder theory to the wider societal context of modern capitalist economies but also elaborates novel aspects of the moral nature of stakeholder management. (shrink)

In this article we argue that the emergence of a new form of organization – community enterprise – provides an alternative mechanism for corporations to behave in socially responsible ways. Community enterprises are distinguished from other third sector organisations by their generation of income through trading, rather than philanthropy and/or government subsidy, to finance their social goals. They also include democratic governance structures which allow members of the community or constituency they serve to participate in the management of the organisation. (...) Partnerships between corporations and community enterprises therefore raise the possibility of corporations moving beyond philanthropic donations toward a more sustainable form of intervention involving long-term commitments to communities. At the same time they change substantively the nature of any collaboration by allowing relationships to proceed on the basis of mutual advantage, thereby broadening their appeal and scope. In doing so, partnerships build capacity and enfranchise communities in a way that avoids the paternalism that has traditionally characterised relationships between corporations and voluntary sector organisations. Power relations are transformed because partners are seen as sources of valuable assets, knowledge and expertise, rather than recipients of patronage or charity. (shrink)

The article examines the modalities of social development. Reconsidering the history of the evolution of ideas, it can be noted that the development of countries was usually interpreted only in two modalities – evolution and revolution. But the concepts of revolution and evolution – qua states of progress – cannot explain the whole variety of real but unique processes and events, cannot reflect the specifics of the development process in countries of different regions of the world. In the humanities, there (...) is a domination of formal pragmatic ideas that social well-being is determined by the level of the economic and technical base of society, by the total volume of the benefits consumed. However, the state of public consciousness, being a form of the internal state of society, directly affects social well-being. For this reason, the concept of “trauma” is proposed as a term for a specific state, different from a revolutionary or evolutionary one, a state that draws society away from the logic of development and progress. Thus, we should talk about the “trauma society,” which should be understood as the third modality of social development along with evolution and revolution. The trauma state primarily manifests itself in the forms of social self-awareness. Trauma society lacks a clear strategy and understanding of its own prospects. The actions of society are inconsistent in nature and are not able to mobilize resources to overcome destructive processes. Due to that, the traumatic conditions have economic and political consequences. In a trauma society, national specificity is usually either ignored or, contrarily, exaggerated. The degradation of economic and government institutions leads to a merger of power and property. Therefore, the harmonization of public consciousness should be considered as one of the conditions for overcoming the institutional crisis. (shrink)

The authors argue that a free market paradigm facilitates wealth creation but does little to distribute that wealth in a just manner. In order to achieve the social goal of distributive justice, the concept of a fair market is introduced and explored. The authors then examine three drivers that can help improve the lives of all people, especially the poor: civil society, its institutions, and business. After exploring the roles these drivers might play in developing fair markets, we describe three (...) enablers that serve as catalysts for change: the effects of globalization, the impact of technology, and the emergence of entrepreneurial activity. We conclude by making recommendations for establishing fair markets and provide exemplars of two firms that embody the arguments made in the article. (shrink)

A relatively small segment of business, known as social entrepreneurship (SE), is increasingly being acknowledged as an effective source of solutions for a variety of social problems. Because society tends to view "new" solutions as "the" solution, we are concerned that SE will soon be expected to provide answers to our most pressing social ills. In this paper we call into question the ability of SE, by itself, to provide solutions on a scope necessary to address large-scale social issues. SE (...) cannot reasonably be expected to solve social problems on a large scale for a variety of reasons. The first we label the orga nizational legitimacy argument. This argument leads to our second argument, the isomorphism argument. We also advance three other claims, the moral y political and structural arguments. After making our arguments, we explore ways in which SE, in concert with other social institutions, can effectively address social ills. We also present two examples of successful ventures in which SEs partnered with governments and other institutions. (shrink)

In this paper it is argued that the modern economy, as it transforms itself into a knowledge-based economy, loses much of the immunity from societal influences it once enjoyed, at least in advanced societies. This implies that the boundaries of the economy as a social system become more porous and fluid. Among the traffic that increasingly moves across the system-specific boundaries of the economy, from the opposite direction as it were, are cultural practices and beliefs that were heretofore perceived as (...) alien to taken-for-granted conventions of economic conduct and the kinds of preferences immanent within the economic system. The enlargement of the economy is examined with reference to biotechnological products and processes. I will call these changes the "moralization" or "de-commercialization" of the production and consumption process. The moralization of the market and of production ultimately depends on the growing role of knowledge in economic affairs as well as the exceptional rise in affluence and, in its course, consumer sovereignty. (shrink)

In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing (stakeholder theory in business ethics) and is superior to transactional marketing (a business philosophy grounded in the principles of consumer sovereignty). Additionally, we argue that well-being marketing (...) is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms. (shrink)

Business ethics is often understood as a variety of professional ethics, and thus distinct from ordinary morality in an important way. This article seeks to challenge two ways of defending this claim: first, from the nature of business practice, and second, from the contribution of business. The former argument fails because it undermines our ability to rule out a professional-ethics approach to a number of disreputable practices. The latter argument fails because the contribution of business is extrinsic to business in (...) a way that distinguishes from the established professions. The article ultimately suggests we adopt a more aspirational approach to business ethics, which retains an appeal even in the face of charges of anti-capitalist irrelevance. (shrink)

While post-World War II business fiction writers viewed the modern corporation as a threat to individualism, the author makes the point that modern fiction writers do not share that concern. However, modern fiction does describe the business world as being heavily populated by amoral or immoral valueless people, especially among those businessmen engrossed in financial manipulations. The author also observes that the world of business fiction remains an essentially white male dominated one.

In their article “Roemer's ‘General’ Theory of Exploitation is a Special Case: The Limits of Walrasian Marxism,” Devine and Dymski portray me as some sort of Walrasian automaton who believes that phenomena that are not easily modelled using the Walrasian model of perfect competition do not exist. Their criticism of my theory assumes that I was attempting to model capitalism in its entirety, a task that, I agree, I failed to do. I did not propose a theory of accumulation, or (...) of technological change, or of the methods by which capitalists maintain their ideological hegemony over workers, or of the methods by which they extract labor from labor power at the point of production. I was not, in short, trying to write an alternative to Das Kapital. My General Theory of Exploitation and Class, as its Introduction explained, was an attempt at understanding the root causes of exploitation and class, so as to better understand how class formation and exploitation might occur in postcapitalist societies. To this end, I adopted a well-known scientific method: strip away many real aspects of the thing under study down to a minimal skeleton and see how many phenomena descriptive of the real thing one can generate. Then add more real aspects of the thing to the model, and see how much more one can generate. (shrink)

In his popular film An Inconvenient Truth (Guggenheim 2006), Al Gore identifies anthropogenic climate change as the most menacing threat to the future of life on Earth, and he describes that threat specifically as a moral problem: an uninhabitable planetary environment would be an immoral outcome of human behavior. That outcome must be avoided which means, he argues, that a low-carbon trajectory for future human development must be charted without delay. His call-to-action then advocates, among many other things, fast-tracking clean (...) energy technologies and galvanizing the necessary international political will to get climate change under control. Gore is quite correct to identify climate change as an .. (shrink)

(1993). Progress and pathology in managerial practice: An evolutionary perspective. World Futures: Vol. 37, The Evolution of Socio-Economic Systems, pp. 151-161.

The first three sections of this lecture address the need for better historical-materialist theorisations of capitalist competition, capitalist classes and capitalist states, and in particular the institutional dimensions of these – which is fundamental for understanding why and how capitalism has survived into the twenty-first century. The fourth section addresses historical materialism’s under-theorisation of the institutional dimensions of working-class formation, and how this figures in explaining why, despite the expectations of the founders of historical materialism, the working classes have not, (...) at least yet, become capitalism’s gravediggers. While recognising that a better historical materialism along these lines will not necessarily provide us with a gps route to a socialist world beyond capitalism, it does suggest a number of guidelines for socialist strategy, with which the lecture concludes. This includes the need for building new institutions capable of defining, mobilising and representing the working class broadly, as well as recognising that the types of parties that can transform working classes into leading agents of social transformation have yet to be invented. A strategic priority must be to start anew at creating the kinds of working-class political institutions which can rekindle the socialist imagination, and develop the socialist capacities to get there. (shrink)

Corporate social responsibility (CSR) has become indispensable in modern business discourse; yet identifying and defining what CSR means is open to contest. Although such contestation is not uncommon with concepts found in the social sciences, for CSR it presents some difficulty for theoretical and empirical analysis, especially with regards to verifying that diverse application of the concept is consistent or concomitant. On the other hand, it seems unfeasible that the diversity of issues addressed under the CSR umbrella would yield to (...) a singular universal definition. Gallie, an eminent philosophical scholar, proposed the essentially contested concepts (ECC) theory in 1956 to address concepts that by their very nature engender perpetual disputes. He pointed out that there are certain concepts which by their very nature are inevitably contested and prescribed seven criteria for evaluating such concepts. This article examines these criteria to discover if CSR is an essentially contested concept and in that case, to construe if such a change in perception will resolve the definitional crisis. The analysis suggests that CSR is an ECC and this explains the potential for several conceptions of CSR, however, it does not totally obviate the need for a definition of its core or common reference point, if only to ensure that the contestants are dealing with an identical subject matter. (shrink)

When faced with an environmental problem, corporations can either deal with it or merely give the appearance of managing it. The latter is often the case cause the corporation can maintain a positive public image while not actually doing anything to solve the problem. Advertising and public relations are the tools that are commonly utilized to create this illusion. The first part of this article illustrates the variety of ways in which green advertising and green public relations are exploited to (...) mislead the public regarding environmental issues. The many examples cover issues such as global warming, toxic chemicals, the precautionary principle, and environmental education. The second part of the article shows that Jacques Ellul’s theory of integration propaganda provides a good explanation for what has been observed about green advertising and green public relations. (shrink)

This article examines contemporary forms of capitalism that have the arts and the sciences as their basis. It highlights the role of civics in forging modes of intellectual capitalism, and the specific nature of their rationality and spatiality. The article discusses the role of creativity and designing intelligence in intellectual capital modes of production and the implications of this for their broader socio-economic constellations.

Seventy years ago James Burnham (1905–1987) was a well-known American intellectual figure. Burnham’s 1941 book The Managerial Revolution, a cause célèbre, provided some of the conceptual framework for George Orwell’s 1984. Cornelius Castoriadis (1922–1997) at the time was an obscure Greek-French political intellectual, writer and small-group organizer. He co-founded the left-wing Socialisme ou Barbarie in Paris in 1949 while Burnham was already on a rightward intellectual trajectory. The two, though, shared certain traits. Both emerged from Trotskyist milieus as critics of (...) bureaucratic collectivism. Both were anti-communists. Both were gifted writers and thinkers who were distinctly unorthodox in their approach, notably their scepticism about 20th-century managerial society and bureaucratic forms of capitalism. Then there were the divergences. At its inception in 1955 Burnham joined National Review, the principal organ of modern centre-right conservative opinion in the United States. Castoriadis became a leading figure of the French self-management left. Based on his Christian Gauss Seminar at Princeton, Burnham’s 1964 book Suicide of the West offered the most potent intellectual critique of left-liberalism ever produced. In ‘Proletariat and Organization 1’ (1959), Castoriadis referred to Burnham’s ‘pseudoanalysis’ of bureaucracy. Burnham was not a self-management advocate. As he abandoned Marxism his social philosophy drew on Vilfredo Pareto and other Machiavellian social theorists. The paper explores the affinities and the divergent political trajectories of two of the 20th century’s most interesting anti-bureaucratic thinkers. (shrink)

The dominance of agency theory can reduce our collective scope to analyse private equity in all its diversity and depth. We contribute to theorisation of private equity by developing a contrasting perspective that draws on a rich tradition of virtue ethics. In doing so, we juxtapose 'private equity' with 'public good' to develop points of rhetorical and analytical contrast. We develop a typology differentiating various forms of private equity, and focus on the 'take private' form. These takeovers are where private (...) equity funds are used to buy all a firm's publicly listed shares. Take private deals reduce reporting requirements and lessen the amount of public scrutiny a firm comes under. They allow greater control of a firm's assets and resources but also have effects in terms of the wider social fabric. The 'public good' and virtue ethics offer an alternative basis for theorisation of these deals. This provides a needed contrast to accounts of private equity based on agency theory. (shrink)

Abstract:In providing an ethical guide for managers, the Clarkson Principles offer one part of a possible professional code, namely, that managers have a fiduciary duty—a duty of loyalty of the corporation’s stakeholders. However, the Clarkson Principles contain little advise for managers when they act politically to fashion the regulatory framework in which stakeholders negotiate. When managers participate in these arenas, I argue that they ought to assume a second fiduciary duty—a duty of loyalty to fair bargaining. Where the first duty (...) of loyalty pertains to the firm’s “constituents,” the second refers to the firm’s “constitution”—to the rules by which the firm’s stakeholders bargain and to the background conditions that distribute advantages. Together, these two fiduciary duties establish the large good—development as freedom—from which a managerial profession can mature. (shrink)

This paper explores the historical American political values which have shaped modern financial theory and agency theory. Financial agency theory's intellectual roots are shown to be located in the liberal tradition which espouses the instrumental nature of property and property rights. The paper also argues that financial theorists should recognize that, historically, economic efficiency was not a value or end in itself but merely a means by which more fundamental social goals might be achieved.