Does action play any crucial role in our perception of pictures? The standard literature on picture perception has never explicitly tackled this question. This is for a simple reason. After all, objects in a picture seem to be static objects of perception. Thus, it might sound extremely controversial to say that action is crucial in picture perception. Contrary to this general intuitive stance, this paper defends, for the first time, the apparently very controversial claim, never addressed in the literature, that (...) some of the specific and essential relations between vision and action make action (and its motoric basis) crucial in order for us to enter pictorial experience. I first discuss two ways in which vision and action are deeply linked, by describing the famous notions of Vision-for-Action and Sensorimotor Understanding. Then, I describe the special role they play in generating ordinary pictorial experience and suggest that, when we cannot rely on them while in front of a picture, we lose pictorial experience. (shrink)