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  1. Contemporary Representations of the Female Body: Consumerism and the Normative Discourse of Beauty.Venera Dimulescu - 2015 - Symposion: Theoretical and Applied Inquiries in Philosophy and Social Sciences 2 (4): 505–514.
    In the context of the perpetual reproduction of consumerism in contemporary western societies, the varied and often contradictory principles of third wave feminism have been misunderstood or redefined by the dominant economic discourse of the markets. The lack of homogeneity in the theoretical debates of the third wave feminism seems to be a vulnerable point in the appropriation of its emancipatory ideals by the post-modern consumerist narratives. The beauty norm, particularly, brings the most problematic questions forth in the contemporary feminist (...)
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  • Selling Genital Cosmetic Surgery to Healthy Women: A Multimodal Discourse Analysis of Australian Surgical Websites.Claire Moran & Christina Lee - 2013 - Critical Discourse Studies 10 (4):373-391.
    The multimodal nature of web pages enables them to interweave text, images, colour and other graphical material to create discursive contexts which may be difficult to identify or challenge. Multimodal discourse analysis provides a tool for deconstructing such websites. This paper examines websites that promote the growing practice of female genital cosmetic surgery, in particular labial reduction or labiaplasty. We examine the ways in which four Australian cosmetic surgery websites normalise unnecessary surgical intervention. From our multimodal critical discourse analysis, three (...)
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