From all directions comes confirmation that technology, information technology above all, is radically transforming today’s business. All observers predict that this technologizing of business will continue in the 21st century with major consequences. This article argues that business ethics cases (the most popular way of approaching business ethics) as well as the broader corporate cultural values (a less popular but equally important focus for business ethics) are inexorably affected by the technological revolution in business. But of 29 business ethics textbooks (...) published in the past 5 years, only 4 show any awareness of the new configuration of hard ethics cases, and only 2 of those 4 go beyond the case approach to examine the changes in corporate cultural values. If this technological blind spot in business ethics is not corrected, the business ethics guild will have radically failed its calling and responsibility. The consequences of technological blindness and naivete in business ethics are potentially dire because of the massive power of our technologies. (shrink)