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  1. Consumer Reactions to Tax Avoidance: Evidence from the United States and Germany.Inga Hardeck, J. William Harden & David R. Upton - 2021 - Journal of Business Ethics 170 (1):75-96.
    This research investigates the impact of corporate tax strategies on consumers’ corporate social responsibility perceptions, willingness to pay, and attitude toward the firm in two laboratory experiments in the United States and Germany. Using the Becker–DeGroot–Marschak incentive-compatible mechanism, which avoids a social desirability bias found in prior research, our results indicate only a minor indirect effect of corporate tax strategies on WTP by way of the mediator CSR perceptions. However, we find a strong effect on attitude toward the firm again (...)
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