The figure of Socrates divides the history of Western thought into two parts. It inaugurates a model of philosophy that shaped all subsequent tradition with the sole force of its influence and the totemic aura from his tragic death. There were many accounts of what happened, but none of them overshadowed Plato's Apology of Socrates as a fundamental text for entering into the details of the trial and sentence. In this context, the opacity of this text is rarely taken into (...) account. It seems to be a testimonial document, a quasi-stenographic version of the process, but it is not. In fact, we are interested in referring to a fact that has been noted but not entirely dimensioned: Plato's Apology of Socrates presents similarities impossible to attribute to mere chance with Gorgias’ Apology of Palamedes. Why does this Platonic text present curious intertextual relationships with a rhetorical exercise based on mythical figures in the climate of the promotion of rhetoric? We will try to answer this question appealing to its link with the origin of the Socratic dialogue. (shrink)

Decades of research have investigated the complex role of source credibility in attitude persuasion. Current theories of persuasion predict that when messages are thoughtfully scrutinized, argument strength will tend to have a greater effect on attitudes than source credibility. Source credibility can affect highly elaborated attitudes, however, when individuals evaluate material that elicits low attitude extremity. A recently proposed model called the guru effect predicts that source credibility can also cause attitudinal change by biasing the interpretation of pragmatically ambiguous material. (...) The present studies integrate models of explanatory pragmatics and persuasion in order to empirically assess these hypotheses. Experiment 1 found that text difficulty and attitude neutrality reflect independent persuasion variables. Experiment 2 found that higher source credibility causes more favorable attitudes toward messages eliciting low attitude extremity. Text difficulty was not found to have a significant effect on attitudes. These results confirm the predictions of prior social cognition research but no do not support the guru effect model. The implications of these studies for pragmatics and persuasion research as well as the value of interdisciplinary research between these fields are discussed. (shrink)

Imagine the following situation: an act of violent assault has been committed. And there are only two possible suspects, of which one is a small and weak man and the other a big and strong man. The weak man will plead that he is not strong enough and therefore not likely to have committed the crime, which seems reasonable straight away. But there will also be a loophole for the strong man, as Aristotle tells us, who reports exactly that story (...) in book 2, chapter 24, of his Rhetoric. And he also has a name to assign to the inventor of that kind of argument (1402a17–20):The Art of Corax is composed of this topic. For if a man is not likely to be guilty of what he is accused of, for instance if, being weak, he is .. (shrink)

This thesis is a study of Archaic and Early Classical philosophical poetry within the competitive context which characterized the poetic production of that period. In particular, I evaluate the ideas and arguments of Xenophanes, Parmenides, Epicharmus and Empedocles in the context of the social and cultural aspects of Archaic poetic performance in order to evaluate their response to traditional agonism. As I argue, these figures entered the poetic contest not only to defeat their poetic adversaries, but also to transform and (...) redefine the terms of the competition itself. Chapter 1 is devoted to the analysis of three institutionalized forms of poetic agonism: sympotic games, rhapsodic contests, and dramatic performances. In chapter 2, I evaluate the socio-political import of Xenophanes' poetry and argue that his conception of the greatest god serves to substantiate his moral prescriptions aimed at eliminating civic conflict. In chapter 3, I examine Parmenides' original notion of alētheia as logical deduction, whereby he provides a solution to the problem of the truth-status of poetry stemming from the Muses' ability to inspire both genuine and false accounts, as narrated in Hesiod's Theogony. Chapter 4 provides an analysis of Empedocles' polemic allusions to his poetic and philosophical predecessors. I argue that Empedocles' confidence in his poetic authority is ultimately grounded on his self-declared divine status, which grants him a unique and comprehensive poetic knowledge. In chapter 5, I evaluate Epicharmus' philosophical fragments against the background of early rhetoric and argue that, through the use of philosophically inspired arguments, Epicharmus aimed to make manifest philosophy's agonistic potential and to show how it could be exploited to one's own advantage. (shrink)

The paper argues that the arguments from probability so popular in early Greek rhetoric and oratory essentially operate by appealing to common positions shared by both speaker and audience. Particularly in controversial debate provoked by fundamental dissensus they make their claim acceptable to the audience by pointing out a basic coherence or congruence of the speaker’s narrative with the audience’s own pre-established standards or standards of knowledge.