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  1. Intertextuality as a Strategy of Glocalization: A Comparative Study of Nike’s and Adidas’s 2008 Advertising Campaigns in China.Songqing Li - forthcoming - Semiotica.
    This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims (...)
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  • Analyzing Discourses of Emotion Management on Survivor, Using Micro- and Macro-Analytic Discourse Perspectives.Leah Wingard & Karen E. Lovaas - 2014 - Pragmatics and Society 5 (1):50-75.
    In this paper, we study discourses of emotion management on the reality television show Survivor. We analyze segments of the program that feature emotionally charged interactional moments and examine how these interactions are interwoven with contestants’ confessional interviews and framed by the narrator’s introductions of the segments. In a two part analysis, we first analyze the talk produced by the contestants and the host as individual texts, using a discourse analytic perspective that focuses on the details of the talk itself. (...)
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