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  1. An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations.Soo-Yeon Kim & Eyun-Jung Ki - 2014 - Journal of Mass Media Ethics 29 (4):238-257.
    Public relations scholars have demonstrated contradictory views regarding the application of universal versus culture-specific approaches for understanding global public relations ethics. However,...
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  • Does Ethics Statement of a Public Relations Firm Make a Difference? Yes It Does!!Eyun-Jung Ki, Hong-Lim Choi & Junghyuk Lee - 2012 - Journal of Business Ethics 105 (2):267-276.
    Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with ethical parameters were significantly more likely to engage in ethical practices. Moreover, educating public relations practitioners about the content of ethics statement could positively influence their ethical practices. At the same time, this study’s findings suggest further questions for (...)
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  • Factors Affecting Ethical Practice of Public Relations Professionals Within Public Relations Firms.Eyun-Jung Ki, Junghyuk Lee & Hong-Lim Choi - 2012 - Asian Journal of Business Ethics 1 (2):123 - 141.
    Abstract This study was designed to investigate the factors affecting ethical practices of public relations professionals in public relations firms. In particular, the following organizational ethics factors were examined: (1) presence of ethics code, (2) top management support for ethical practice, (3) ethical climate, and (4) perception of the association between career success and ethical practice. Analysis revealed that the presence of an ethics code along with top management support and a non-egoistic ethical climate within public relations firms significantly influenced (...)
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  • Have Global Ethical Values Emerged in the Public Relations Industry? Evidence From National and International Professional Public Relations Associations.Maureen Taylor & Aimei Yang - 2015 - Journal of Business Ethics 130 (3):543-555.
    Globalization has the potential to create a network society where “there is a common cultural code of values that forms the glue of the network”. This article explores if common cultural codes of values are emerging in the public relations industry by examining the codes of ethics of 41 professional public relations associations across the world. The method for the analysis was Centering Resonance Analysis, a textual analysis methodology, that uses linguistics theory to assess main concepts, their influence, and their (...)
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  • Ethics Statements of Public Relations Firms: What Do They Say?Eyun-Jung Ki & Soo-Yeon Kim - 2010 - Journal of Business Ethics 91 (2):223-236.
    This study was designed to examine the prevalence of a code of ethics and to analyze its content among public relations agencies in the United States. Of the 1,562 public relations agencies reviewed, 605 (38.7%) provided an ethical statement. Among the ethical statements provided by these public relations agencies, ‹respect to clients,’ ‹service,’ ‹strategic,’ and ‹results’ were the values most frequently emphasized. On the other hand, ‹balance,’ ‹fairness,’ ‹honor,’ ‹social responsibility,’ and ‹independence’ were the least frequently mentioned in the ethical (...)
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