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  1. Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice.Henri Kuokkanen & William Sun - forthcoming - Journal of Business Ethics:1-21.
    Fulfilling consumer expectations of corporate social responsibility can bring strategic advantage to firms. However, research on the topic is fragmented across disparate disciplines, and a comprehensive framework to connect CSR supply and demand is missing. As a result, firms often supply CSR that does not attract demand, as signified by pessimism about ethical consumerism in recent years and the inconclusive link between corporate financial and social performance. In this study, we propose a framework of strategic CSR management to define how (...)
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