Switch to: References

Add citations

You must login to add citations.
  1. “Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality.Gwarlann de Kerviler, Nico Heuvinck & Elodie Gentina - forthcoming - Journal of Business Ethics:1-22.
    This article uncovers an important yet overlooked antecedent of brand ethicality that lies beyond the predominant focus on environmental and social actions in the literature: perceived brand authenticity. Perceived authenticity and brand ethicality strongly drive consumer decision making, but the link between the two has not been closely scrutinized. This article examines how two types of authenticity cues differently influence consumers’ perceptions of brand ethicality. Across five studies and four different product categories, the findings show that indexical authenticity cues lead (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  • How Consumer Perceived Ethicality Influence Repurchase Intentions and Word-of-Mouth? A Mediated Moderation Model.Syed Hamad Hassan Shah, Shen Lei, Syed Talib Hussain & Syeda Mariam - 2020 - Asian Journal of Business Ethics 9 (1):1-21.
    Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined empirically the consumer perceived ethicality effects on repurchase intentions as well as on word of mouth through brand image partial mediation and customer expertise moderation in fast-food sector. The data were collected from 307 consumers of the fast-food restaurants through self-administered questionnaires. Common method variance and social desirability bias were measured before testing (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  • Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice.Henri Kuokkanen & William Sun - 2020 - Journal of Business Ethics 166 (2):403-423.
    Fulfilling consumer expectations of corporate social responsibility can bring strategic advantage to firms. However, research on the topic is fragmented across disparate disciplines, and a comprehensive framework to connect CSR supply and demand is missing. As a result, firms often supply CSR that does not attract demand, as signified by pessimism about ethical consumerism in recent years and the inconclusive link between corporate financial and social performance. In this study, we propose a framework of strategic CSR management to define how (...)
    Direct download (2 more)  
    Translate
     
     
    Export citation  
     
    Bookmark  
  • Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty.Oriol Iglesias, Stefan Markovic, Mehdi Bagherzadeh & Jatinder Jit Singh - 2020 - Journal of Business Ethics 163 (1):151-166.
    In an ever more transparent, digitalized, and connected environment, customers are increasingly pressuring brands to embrace genuine corporate social responsibility practices and co-creation activities. While both CSR and co-creation are social and collaborative processes, there is still little research examining whether CSR can boost co-creation. In addition, while previous research has mainly related co-creation to emotional outcomes, limited empirical research has related it to rational and behavioral outcomes. To address these shortcomings in the literature, this paper examines the influence of (...)
    Direct download (2 more)  
    Translate
     
     
    Export citation  
     
    Bookmark   2 citations